DATELINE: KINGSTON, MA…
PR Works founder Steve Dubin (Kingston, Mass. resident) and account manager Joe D’Eramo (Plymouth resident) recently met with TV star Christopher Lowell at the national convention for their mutual client DirectBuy. The convention was held in San Francisco and attended by more than 1,500 DirectBuy staff members.
Lowell, a decorator and television personality, is the host of It’s Christopher Lowell! and the Christopher Lowell Show for which he won a Daytime Emmy Award in 2000.
Christopher Lowell has become a household name and has appeared appearing on The Hollywood Squares. DirectBuy provides members access to twelve room settings created by Christopher Lowell. Lowell will host an upcoming series on Fine Living Channel called Work That Room with Christopher Lowell.
PR Works met with Lowell to discuss a variety of public relations initiatives to expand awareness of DirectBuy. PR Works develops visibility programs for the more than 160 DirectBuy stores that are located in the United States and Canada.
Held from November 22 to 25 at the San Francisco Marriott, DirectBuy’s conference, appropriately titled the Brilliance by the Bay, brought DirectBuy center owners, staff and vendors from across the U.S. and Canada. Besides awards banquets, keynote speakers, the conference provided a team-building opportunity.
“DirectBuy executives and staff are energized to create new business opportunities and continue to grow their brand,” noted Dubin. He added, “The conference underscored the unique niche that DirectBuy can offer to consumers – buying at manufacturers’ price can save an enormous amount of money and should be a fun, positive experience.”
As the leading members-only showroom and home design center, DirectBuy offers manufacturer-direct pricing on products ranging from light fixtures to televisions to kitchen cabinets, all from more than 700 manufacturers and their authorized suppliers. DirectBuy also offers design services to its members, as well as a listing of local contractors who offer installation services to DirectBuy members, many times at a discounted rate.
PR Works offering The Works
For 18 years, PR Works has been providing a wide expanse of public relations services including strategic PR planning, news releases, feature story development, media placement, media coaching, newsletters, case studies, grand opening management, product and service launch management, press tours, and press conference management. In addition to public relations, PR Works provides complete marketing services such as brochure development, advertising campaigns, direct mail, and telemarketing.
Visit the new website at www.prworkzone.com. For FREE brochures entitled “How to Talk to the Press”, “Making Newsletters Noteworthy”, and “Seminars Lead to Motivated Prospects”, please contact Steve Dubin at (781) 582-1061, sdubin@prworkzone.com, 51 Lot Phillips Road, Kingston, MA.
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