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  • About Us
    • Steven V. Dubin, President
    • Jennifer Tomasetti
    • Joe D’Eramo
    • Reviews
  • Let PR Work For You
  • PR Services
    • NEW! Courses
      • How to Write Emails that Get Read
      • Podcast Guesting – course outline
      • PR 101 – course outline –
      • Networking for non-sales personnel – course outline –
    • *NEW* Speak Up!
    • Media Relations
    • Feature Coverage
    • Grassroots Marketing
    • Non-profits
    • Launches and Events
    • Franchise Success
    • Social Media
    • Email Marketing & Communications
    • Web Services
    • Press Kit
    • Sales Materials
    • Advertising
    • Podcasting
    • Reputation Management
  • Contact Us
  • Newsroom
    • Case Studies
    • Client News
    • Franchise News
    • Company News
    • PR Works Business Way Outside the Box Podcast
  • Podcast
  • Grassroots Marketing
  • Advertising
  • Email Marketing & Communications
  • Feature Coverage
  • Launches and Events
  • Media Relations
  • Press Kit

Newsroom

Plymouth Solar Energy powers up new service. Batteries are here. You’ll never have a Power Outage again.

September 12, 2023 //  by admin

Homeowners now can install high-tech lithium storage batteries to power their home when the utility goes down.  Plymouth Solar Energy has expanded its resources and is now endorsed by the four leading battery manufacturers including Tesla, Briggs, and Stratton, Generac/PRW Cell and Sonnen.  The company has earned certificates for their most advanced systems.

Some battery owners report that they did not even know that the utility went down because the battery switched on seamlessly. In addition to the comfort and convenience, batteries are recognized for taxed credits.  Homeowners enjoy 30% tax credits for batteries and 30% tax credit for solar.

Owners may select time of day or periods of peak household usage and have storage contribute to the home at that time.  Those with solar can store energy during the day and power their home at night.  With or without solar, owners earn money if they allow the utility to tap their batteries when the grid is stressed.

Plymouth Solar Energy (PlymouthSolarEnergy.com ) is a regional leader in the installation and maintenance of commercial and residential solar and battery systems. The company boasts over 200 installed and on-line monitored solar systems within 50 miles of Plymouth.

Plymouth Solar Energy is located at 18 Main Street Extension, Plymouth, MA. There are now 10 full and part-time staffers at the growing entity.

For more info visit www.PlymouthSolarEnergy.com . For a complimentary Solar Feasibility Study or questions, call (508) 746-5430 or email info@plymouthsolarenergy.com.

Category: Client NewsTag: solar energy

“Gratitude and Grin” nominations sought.  Recognize a neighbor, friend or relative for the little things they do.

September 8, 2023 //  by admin

Reward a random act of kindness.  Recognize a selfless act. Appreciate the little things that a neighbor, friend or relative does for you or others. Nominate someone for “Gratitude and Grin” award.

The “Gratitude and Grin” award provides recognition for someone in the community who goes out of their way to help. The award, sponsored by Surf Side Dental Studio of Hingham, includes community recognition and dinner for two at a Hingham-area restaurant.

The public is encouraged to submit nominations to officestaff@surfsidedentalstudio.com.  Please include the name of the nominee, a brief description of the random act of kindness, contact information (telephone, email address) for the nominee.  Please also include contact information (telephone, email address) for the nominator. 

“Highlighting good deeds will help encourage more good deeds,” noted Dr. Robert Geary of Surf Side Dental Studio. 

Dr. Teresa Huynh added, “We believe in community involvement and being good neighbors, we look forward to hearing great examples of that.”

Surf Side Dental Studio is located at the intersection of Hingham, Hull, and Cohasset at 344 Rockland St, Hingham, Ma 02043.  The dental practice provides a comfortable and relaxed atmosphere.

Husband and wife team Dr. Robert Geary, a native of Hull, and Dr. Teresa Huynh, also a native of a surfside town, Pompano Beach, Florida focus on complete dental care for the family.

For more information, call (781) 749-6750, or visit www.SurfSideDentalStudio.com.

Category: Client NewsTag: Surf Dental Studio

Scituate resident and former Firefighter recognized for Random Act of Kindness and Sunny Disposition.

August 29, 2023 //  by admin

DATELINE: PLYMOUTH, MA…

Brian Poitras, a Scituate resident and a recent retiree of the Lowell Fire Department, once again did not hesitate when help was needed. 

While visiting the Scituate Senior Center, Brian was chatting with acquaintance Anne Tucker Roberts. 

Anne mentioned that she was concerned that during a hot and humid spell in July her air conditioner was not functioning.  Service companies were not responding to her telephone calls or were scheduling her out for several weeks. Anne and her 85-year-old husband, John, were not only uncomfortable, but at risk.

Out of the kindness of his heart, Brian ventured into his own basement, brought up a spare portable unit and installed it in the Roberts’ home.

“It is a story of what this country has lost. He has renewed my faith that people really DO care about others!” noted Anne.

Thus, Brian Poitras is the first to be recognized by the Sunny Disposition campaign sponsored by Plymouth Solar Energy.  In addition to recognition, Brian will receive a $50 gift certificate to Strega Café, one of Plymouth’s finer restaurants.

Know someone who has recently performed a random or intended act of kindness?

Could be something as simple as taking out the trash for an elderly neighbor.  Or helping with heavy lifting of a new couch.  Or sharing an extra plate of homemade brownies.

Plymouth Solar Energy is recognizing Sunny Disposition winners monthly.  The winner will receive dinner for two at one of Greater Plymouth’s leading restaurants and a spiffy pair of sunglasses.

Enter brief nomination at https://www.plymouthsolarenergy.com/sunny-disposition-plymouth

Plymouth Solar (PlymouthSolarEnergy.com ) is a regional leader in the installation and maintenance of commercial and residential solar and battery systems. The company boasts over 200 installed and on-line monitored solar systems within 50 miles of Plymouth.

Plymouth Solar Energy is located at 18 Main Street Extension, Plymouth, MA. There are now 10 full and part-time staffers at the growing entity.

For more info visit www.PlymouthSolarEnergy.com . For a complimentary Solar Feasibility Study or questions, call (508) 746-5430 or email info@plymouthsolarenergy.com.

Category: Client NewsTag: solar energy, Solar panel

Fudging great media coverage

June 20, 2023 //  by admin

PR Works recently secured broadcast coverage on WCVB for our client Murdick’s Fudge of Martha’s Vineyard. Doug Meehan visited Murdick’s Fudge at their Edgartown location. The piece ran on June 19 on WCVB’s Eye Opener broadcast and later in the day on their early news. Here’s the piece:

For more information on Murdick’s Fudge and their mouth-watering fudge, brittle and other goodies, check out their website.

Category: Client News

Leverage Podcast Guest Appearances to Boost your Business

July 24, 2020 //  by admin

What does it take to claim the “expert” roll and boost your business?  “Leverage Podcast Guest Appearances to Boost your Business” takes the audience through the process step by step.

PR Works, a full service public relations and advertising firm based in America’s Hometown of Plymouth, MA, is leading the complimentary webinar that prepares you to be part of the boom as a podcast host. The free online event is set for Wednesday, August 19, 8:30 a.m. – 9:30 a.m.  To RSVP, copy and paste https://conta.cc/39q78is into your browser to Internet browser.  

Sponsors of the webinar include My Pinnacle Network, South Shore Networking Professionals and Rockland Trust. The webinar will be led by experienced podcasters Steve Dubin and Joe D’Eramo of PR Works.

The webinar prepares you to determine how to tap into the more than 1-million podcast show opportunities that appear regularly on a wide range of channels including Podcast portals such as Itunes, IHeartRadio, Google Play, YouTube, Stitcher and more.

Podcast appearances establish credibility, create visibility, activate lead generation, create speaking opportunities, stimulate search engine optimization, expand cultural authority, and increase value proposition.

The webinar gets you into the game and on the air.

Learn how to –

  • Test the waters and determine your ability and aptitude
  • Define your topic niche.
  • Leverage the pre-existing audience of the podcast
  • Research podcast show options
  • Tell stories vs. selling
  • Draft standard questions.
  • Create 1-page pitch
  • Appeal to the host’s currency
  • Find portals listing podcast shows
  • Steps to booking a guest spot
  • Choose the right equipment at a reasonable pricing.
  • Lighting like a pro for less
  • Taping protocols worth knowing
  • Coming up with an Evergreen offer
  • Promote each episode via podcast portals, social media, e-newsletters, publicity and leveraging the marketing channels of each guest.
  • Following up and obtaining repeat guesting opportunities

Please RSVP for this complimentary webinar by pasting https://conta.cc/39q78is nto your browser.

For more information about the podcast event or podcasting services, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Category: Company News

Mining the Golden Age of Podcasting. PR Works, based in Plymouth, Massachusetts announces podcasting services.

May 18, 2020 //  by admin

Experts and listeners agree, we are in the Golden Age of Podcasting. More than half of American homes tune into a podcast regularly. Why not YOURS?

Given this high audible trend, PR Works, based in America’s hometown of Plymouth, Massachusetts, has launched a podcast service. The service ranges from establishing a Podcast strategy to recording and editing the show to promoting it. 

“Podcasting allows you to control the message, control the medium and tap into new clients, strategic partners and referral sources,” notes PR Works Founder Steven V. Dubin, a Plymouth, Massachusetts resident.

He added, “Podcasting is another story-telling channel and the one-to-one audience it creates is powerful. Where most get stalled is in having a clear niche topic and managing all the details of technology, arranging guests, editing the raw footage, uploading each segment to YouTube and the many podcast portals and then promoting the podcast to expand the audience. We help boil that down and get it done.”

Here are some of the considerations to podcasting.

First, the “Why”? 

Are you doing this to position yourself as “the” expert? Book prospects as guests and build those relationships? Generate solid content for social media? Enhance SEO? Provide useful information to your core audience?

Your answer to ALL of the above should YES!

Second, the theme?

What is your unique programming theme? Do you expand upon family business, start-up business, mid-market business? Are you focusing on a niche? Young families? Senior living? Middle-age madness? Choose a theme and build upon it.

Third, the Title?

The title of your podcast should give a hint about the content and entice us in. No surprise about what “Planet Money” is about. “Football Weekly” tells it all. You could get clever, but you don’t want to be obscure and leave us guessing.

Fourth, Scheduling?

Most new podcasters can’t keep up a pace of more than once a month. That being said, it is worthwhile to record the first three segments all at once. In our binge watching/listening world, give your audience a good dose of what you do. 

It is best to develop a schedule and editorial outline of segments for each business quarter.

Fifth, Guests?

Let’s face it, unless you are stand-up comedian or experienced performer, you probably can enhance broadcasts with a guest or two. Guests add insight, variety and color. 

The challenge is to book them, prepare them, obtain background materials, etc. That is a critical part of the process.

Six, the Technology?

How will you record? How will you upload to key podcast portals (Spotify, Itunes, etc.).How will you promote each episode? PR Works has reviewed a wide range of platforms and came up with an inexpensive and thorough solution that includes developing a vlodcast (video of the podcast) and the audio podcast at the same time.  Thus, you are bolstering a YouTube channel and reaching out via key podcast portals.

Seventh, the Promotion?

Now you’ve gone to all the trouble of creating a podcast, how do you get it out there?

Social media posts, e-newsletter, news release and blog posts help move it along.  These messages should ALSO be prepared and customized for your guests to share with their audiences.

Ready to go “live”?  5-4-3-2-1.  For additional information about podcasting, contact PR Works at www.PRWorkZone.com, (781) 582-1061, 18 Main Street Extension, Suite 409, Plymouth, MA.

Category: Company News, PR Works Business Way Outside the Box PodcastTag: podcast, podcasting, vlog

Don’t do Divorce alone. Divorce workshop offers support and practical direction.

March 26, 2019 //  by admin


It’s impossible to understand how painful divorce is, if you haven’t been through it.

The newly formed Divorce Support Group provides a safe, welcoming place to work through your feelings with other people facing similar challenges. Together, we explore denial, fear, loneliness, friendships, guilt/rejection, grief, anger, and whatever else arises. We will also discuss practical ways to take care of yourself. 

The workshop is scheduled for eight Thursdays,  6pm – 7:30 p.m. March 7 and includes March 7, March 14, March 21, March 28, April 4, April 18, May 2 and May 9 at the Maverick Wellness, 67 Coddington Street, #209, Quincy MA 02169.  Cost is $240 for the 8-week session.  Group support works best when members can commit to attending all the sessions.  Participants are encouraged to sign up only if  they believe they will be able to attend all the sessions.

This small support group (limit is 6-8 members) will provide a safe, accepting space to discuss the emotional challenges of your divorce, talk with people who “get it,” and learn from each other.

Specifically, the workshop explores practical ways to take care of yourself, cope with stress, how to talk with your children, meeting with your lawyer, ways to co-parent with your ex, feelings around the family home, personal belongings and more.  

The workshop was developed and will be led by Frances T. Spillane, a divorced mother of two children and recently remarried.  She is an LMHC and Life Coach who supports clients in creating meaningful, fulfilling lives.

“When I look back at my divorce, I often wonder ‘What was wrong with me?’”  She added, “Why did I try to do it all alone?  Why didn’t I ask for more help? Why didn’t I do more to help myself?  Why didn’t I find more support?  What was I thinking? Having survived that gauntlet, I developed this workshop.”

Fran is on her third career.  Prior to becoming a therapist, she was a tax accountant, then a stay-at-home mom. Her own journeys through transition give her a deep sense of empathy and compassion, as well as the knowledge that change provides the opportunity to create a more joyful life. Her authentic and unconditional positive regard for clients supports their honest exploration of their most important issues.

Fran practices in Attleboro and Quincy, MA.  She earned her M.A. at Bridgewater State University, and her B.A. at University of Notre Dame.

To RSVP, please visit https://www.EmbraceYourFreedom.Net or email FTSpillane.obhi@Gmail.com.

Category: Client NewsTag: divorce

Raising Funds for Behavioral Health and Wellness Programs. Old Colony Elder Services Kicks Off #GivingTuesday Campaign

November 18, 2025 //  by admin

BROCKTON AND PLYMOUTH, MA… Old Colony Elder Services (OCES), the largest non-profit provider of in-home and community-based services for older adults and people living with disabilities in Southeastern Massachusetts, kicks off this year’s #GivingTuesday campaign with a goal of raising $20,000 for their Behavioral Health and Wellness programs. 

According to the National Institute of Mental Health, approximately one in every five adults in the United States live with a mental illness. OCES’ Behavioral Health and Wellness programs help older adults (age 60 and over) and individuals with disabilities who may be isolated or encounter barriers that limit access to behavioral health care, and who may benefit from long-term care management or counseling due to behavioral health issues, chronic illnesses, substance abuse, or crisis situations. 

OCES’ Behavioral Health Outreach For Aging Population (BHOAP) Program provides in-home one-on-one counseling and support, as well as referrals and resources on a case-by-case basis. This #GivingTuesday, December 2, 2025, help OCES reach its goal of raising $20,000 for Behavioral Health and Wellness programs.

Donate online to OCES’ #GivingTuesday campaign; visit https://ocesma.org/get-involved/donate.

Donations may also be made by check or money order and mailed to OCES, 144 Main Street, Brockton, MA 02301. 

GivingTuesday donations to OCES may be made through the end of the calendar year. OCES is recognized as a tax-exempt charitable corporation under section 501c3 of the IRS tax code.

Donations will be matched by the Law Office of Paula M. P. Schlosser, up to $1,000.

Help spread the word! Share this message on social media to support OCES’ efforts to uplift older adults and individuals with disabilities in our community. Be sure to include #MentalHealthMatters.

To learn more about GivingTuesday, please visit www.givingtuesday.org.

About OCES
OCES is recognized as one of the 2023, 2024 and 2025 Best Places to Work by Cape & Plymouth Business Marketing. OCES has been certified as a woman non-profit organization (W/NPO) by the Supplier Diversity Office (SDO). For more than 50 years, OCES has been a private, nonprofit organization with locations in Brockton and Plymouth. OCES is designated as one of 27 Aging Services Access Points (ASAPs) and Area Agencies on Aging (AAAs) in the Commonwealth of Massachusetts and proudly serves Plymouth County and surrounding communities. 

Through the talent of an experienced and diverse workforce, OCES supports the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy, safe living which positively impacts our community. The agency offers several programs to serve older adults, individuals with disabilities, their families, and caregivers. For more information call 508-584-1561 or visit ocesma.org

Category: Client NewsTag: OCES, Old Colony Elder Services

Kid Glove service from the Bay State to Boynton Beach and Beyond. Mark’s Moving streamlines Florida Getaways. And Returns.

November 18, 2025 //  by admin

Just when the wind is blowing cold enough to have our minds wander to warmer climates, Mark’s Moving & Storage, a venerable provider with expansive facilities in Westborough, MA, announces a newly-focused Florida service.

For both snowbirds and downsizers, Florida is a long-awaited dream. Many New Englanders are preparing to wave goodbye to frigid air, frozen ground and snow drift.

In addition to trucking prized possessions to the Sunshine State, Mark’s offers a wide range of kid glove, concierge services to streamline the move. Comprehensive packing and unpacking options can remove stress. Flexible temperature-controlled storage is also an option.

“Relocating for a month or for your next chapter can create a lot of anxiety,” noted Mark Silverman, founder of Mark’s Moving & Storage. He added, “At least, the moving and storage can be removed that concern. Our well trained and professional crews take care of the details, the heavy lifting and set up.”

Mark’s Moving and Storage has been helping families and businesses since 1979.  The company campus is located at 111 Milk St., Westborough, offers a wide range of moving and storage services, including commercial on demand warehouse storage local and long-distance residential and corporate moving, air freight, container shipping, record storage management, disposal, packing and unpacking services, portable storage containers, warehousing and fire and flood remediation.

The company has won numerous industry and community awards and is the official mover of several nonprofit organizations including Welcome Home, Circle of Hope, Westborough Food Pantry and Household Goods, Inc. 

For additional information, visit www.MarksMoving.com or call (508) 983-6000.

Category: Client News

Why PR matters more than ever in the age of AI search

November 18, 2025 //  by admin

Business achieving media visibility through AI-powered search and public relations
Business achieving media visibility through AI-powered search and public relations
“Why PR is essential for being discovered in AI-driven search environments”

Why does PR matter more than ever in the age of AI search?

It’s simple.

More and more people are using AI tools like ChatGPT, Perplexity and Gemini as their primary search engine.

Why it matters
That shift creates a new challenge—and a new opportunity—for small businesses. Particularly those who actively use PR as a strategy to drive website traffic.

How it works
AI tools rely on what already exists about you online. If there’s not much out there, or if the information is outdated, the AI has very little to go on. That’s where an active PR campaign makes all the difference:

PR generates the one thing AI loves: fresh, consistent content. Every press release, article, announcement, or interview becomes one more signal that your business is active and relevant.

  • PR generates the one thing AI loves: fresh, consistent content. Every press release, article, announcement, or interview becomes one more signal that your business is active and relevant.
  • PR generates the one thing AI loves: fresh, consistent content. Every press release, article, announcement, or interview becomes one more signal that your business is active and relevant.PR earns mentions from credible, third-party sources—local newspapers, industry blogs, podcasts, and award sites. These are exactly the types of sources AI tools trust most.
  • PR helps you shape the narrative. AI doesn’t invent descriptions out of thin air; it summarizes what it finds. If your messaging is clear and consistent across multiple touchpoints, the AI will echo it.
  • PR delivers something even SEO can’t fully capture: natural language. Quotes, stories, FAQs, and human explanations give AI the conversational context it relies on.
  • Finally, PR builds depth. The more digital touchpoints you create, the more confidently AI can recommend you—because it has real information to work with.

In a world where people increasingly “search” by asking a chatbot, PR isn’t just good for visibility. It’s essential for discoverability.

Would you like your business to be “discovered”? Drop a line and we’ll devise a campaign that puts you on AI’s radar.

Category: Company News

Public invited to  Ribbon Cutting Ceremony at new, state-of-the-art Hyannis Contemporary Dermatology location scheduled for Wednesday, November 19th at 4:30 PM.

November 14, 2025 //  by admin

Contemporary Dermatology, with pre-existing locations in Marston Mills and Pinehills/Plymouth, MA, has recently opened a new Hyannis, MA office. The practice welcomes the public to participate in the official Ribbon Cutting Ceremony at the new, state-of-the-art Hyannis location,  on Wednesday, November 19th at 4:30 PM.

The new, full-service office is situated  in the Festival Shopping Plaza at 1070 Iyannough Road (Rt 132), Unit 50. The location is designed to serve as a convenient, centrally located destination for patients throughout Cape Cod and the Islands.

Guests can meet the Contemporary Dermatology team, tour their new space, and help celebrate another growing business in the community.

The new Hyannis office will provide medical, surgical, and aesthetic dermatology services and will also serve as Contemporary Dermatology’s primary Mohs surgical clinic. The expert team includes board-certified dermatologists, Mohs Micrographic surgeons, a board-certified dermatology nurse practitioner, physician assistants, aestheticians, and medical assistants, all committed to delivering outstanding patient care in a welcoming environment.

Hyannis office hours are Monday through Friday, 8:00 a.m. to 4:00 p.m. Appointments may be scheduled now by calling (508) 492-3200.

Founded and led by Dr. Robert Nossa, a board-certified dermatologist, Contemporary Dermatology combines advanced medical knowledge with the latest technologies to offer comprehensive care. From treating skin conditions and providing skin cancer treatments—including Mohs surgery—to delivering cosmetic services such as dermal fillers, BOTOX®, DAXXIFY®, and advanced laser therapies, our mission is to help patients look and feel their best. For more information, please visit www.contemporarydermatology.com or call us at (508) 492-3200.

Category: Client NewsTag: dermatologist, dermatology

10,000 pounds of donated furniture and household items collected at Stow, MA “Fill a Truck” event to help people in need.

November 14, 2025 //  by admin

(Left to Right) Miguel Candido, Cathy Blair, Susan Arapoff, Corina Fifield and Richard Mullin help as Stow residents brought their donations for Household Goods to the Pompositticut Community Center, Stow, MA on November 1. The event was sponsored by Mark’s Moving & Storage.

On November 1, the generous public helped “Fill a Truck” at the Pompositticut Community Center in  Stow, MA with over 100 good quality household items weighing 10,000 pounds for donation to Household Goods.  Household Goods provides a full range of donated furniture and household items, free of charge, to help people in need throughout Massachusetts make a home.

The event was organized and sponsored by Mark’s Moving & Storage, based in Westborough, MA who is the official mover of Household Goods In addition, Mark’s Moving & Storage provided a driver, support staff, and truck.

“Our company was delighted to help organize, promote, and staff this critical effort to gather new and used items that will help turn empty rooms into homes. The event was overwhelmingly successful, and we will use it as a template to hold similar events in the near future,” noted Mark Silverman, founder of Mark’s Moving & Storage, and Mark’s Northeastern Furniture Foundation, a 501(c)(3) non-profit organization dedicated to re-purposing discarded furniture and provide for charities and individuals in need.

Sharon Martens, Executive Director of Household Goods, Inc., added, “We are grateful for the generosity of our community, the tireless efforts of our volunteers, and the support and logistics provided by Mark’s Moving & Storage.”

About Household Goods, Inc.

Since 1990, Household Goods has furnished 60,000 homes across Massachusetts. Located at 530 Main Street, Acton, MA, Household Goods furnishes over 3,000 homes with 90,000 household items every year. This is made possible by hundreds of dedicated volunteers who contribute tens of thousands of hours. For more information about Household Goods visit https://householdgoods.org

About Mark’s Moving & Storage

Mark’s Moving and Storage’s non-profit division Mark’s Northeastern Furniture Foundation is a 501(c)(3) non-profit organization and was established to re-purpose discarded furniture and provide for charities and individuals in need. Since 2011, the foundation and its partners have distributed thousands of pieces of re-purposed furniture. More than 1,000,000 pounds of furniture have been given to individuals and local charities, such as the United Way of Tri-County, Welcome Home and Household Goods, Inc.  For more information, visit the firm’s website, www.marksmoving.com.

Mark’s Moving and Storage, 111 Milk St., Westborough, offers a wide range of moving and storage services, including commercial on demand warehouse storage local and long-distance residential and corporate moving, air freight, container shipping, record storage management, disposal, packing and unpacking services, portable storage containers, warehousing and fire and flood remediation.

Category: Client NewsTag: moving & storage, relocation

LEARN Behavioral Opens New Autism Learning Center in Menomonie, WI.

November 12, 2025 //  by admin

Front row, holding ribbon, left to right: McKenna Schantner, Tawny Severson, Cassie Sedlacek, Brittany Schumacher, Ryan Kestila, Pam Reinhardt, Casey Jones. Back row left to right: Amanda Boyce, Ashley DeMuth, Melissa Anderson, Adam Accola, Dan Ekblad, Shellee Pechmiller, Lisa Traxler, Shannon Gallatin, Brittany Sabby, Mayor Randy Knaack.

MENOMONIE, WI… Wisconsin Early Autism Project (WEAP), providers of LEARN Behavioral, are proud to announce the grand opening of its new Menomonie Learning Center, 408 Red Cedar Street, Suite 1 & 2, Menomonie, WI 54751.

WEAP, now in its 30th year, has become a world-renowned leader in early diagnosis and treatment for children with autism. Their evidence-based approach to care has helped thousands of children with autism throughout Wisconsin. 

WEAP is Menomonie’s premiere contemporary applied behavior analysis (ABA) provider of center-based autism services for children. The new Menomonie Learning Center provides center-based ABA therapy, in-home ABA therapy, Early Intervention, Social Skills Programs, and parent education. 

A ribbon-cutting ceremony hosted by the Menomonie Area Chamber & Visitor Center was held on October 2, 2025. During the ceremony, Menomonie Mayor Randy Knaack shared greetings and remarks. State Representative Clint Moses was in attendance, as was Ashley DeMuth, CEO of the Menomonie Area Chamber, along with Melissa Anderson, Amanda Boyce, and other chamber members. 

Ribbon-cutting attendees had an opportunity to tour the facility and meet WEAP’s leadership team, Center Director Brittany Schumacher, MS, BCBA, LBA, and Regional Clinical Director Cassie Sedlacek, LCSW.

“We are excited to expand our services and have the opportunity to partner with new families throughout Dunn County,” said Cassie Sedlacek. “We value being a part of the Menomonie community and look forward to collaborating with fellow organizations and professionals to help find success for every child in our care.” 

With no waitlist and flexible treatment hours to accommodate busy family schedules, the center is now enrolling new clients in the Dunn County area and beyond.

Key Features of the Menomonie Learning Center:

  • Experienced leadership brings resources and support to children and families with autism in the community.
  • ABA therapy, which includes a learning-rich environment, unique play-based learning spaces, and one-on-one support.
  • Diagnostic and center-based services in the city of Menomonie.
  • SMART Board room, gross motor space, sensory gym, indoor/outdoor spaces. 
  • No waitlist and flexible treatment hours to accommodate busy family schedules.
  • Serving children ages 2-7 with personalized therapy plans.
  • Conveniently located and easily accessible for families in the region.

The Menomonie Learning Center is WEAP’s second center-based ABA therapy location in the Eau Claire area, and serves children and families in Baldwin, Boyceville, Colfax, Durand, Elk Mound, Ellsworth, Elmwood, Glenwood City, Knapp, Mondovi, River Falls, Roberts, Spring Valley, and Wheeler, WI.

For more information or to enroll a child at the Menomonie Learning Center, call (715) 832-2233 or visit wiautism.com/locations/menomonie.

About LEARN Behavioral

LEARN Behavioral is a national leader in autism treatment, offering comprehensive diagnostic services and contemporary applied behavior analysis (ABA) therapy for children with autism spectrum disorder (ASD). With a nationwide network of ABA providers and more than 100 Learning Centers across the country, LEARN delivers the highest standard of evidence-based care—customized to meet the unique needs and interests of each child and family. For more information, visit learnbehavioral.com.

Category: Client NewsTag: LEARN Behavioral, WEAP

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