MERRILLVILLE, IN…
Since September of 2009, DirectBuy Club has been working around the clock to develop a brand new, state-of-the-art members-only website that is not only faster, but also more intuitive and informative than ever before. While their previous website allowed members to shop from home, the Merrillville, IN-based buying club felt there was room for improvement and partnered with several companies to create an e-commerce site that would meet and exceed members’ expectations. And after months of design, development, and testing, the new members.directbuy.com has been released.
Aside from a new look and feel, one of the biggest improvements to the site is a brand new search engine that enables users to search by brand, keyword, model number, department, product category, and more, or by price or a range of prices. The website also features more images; multiple viewing options; a fast, no hassle check out process; and the option to save up to six credit cards to a member’s account.
“We had an opportunity to make a real difference in our members’ shopping experience,” said Tony Baumann, I.T. Product/Project Manager. “Our team gave everything they had to this project. There were a lot of moving parts and tight deadlines, but everyone pitched in to ensure we gave our members what they wanted.”
While the website has been released and members are using it daily to research products and make purchases, DirectBuy Club’s work is far from over. The company has several future releases in the works for the coming months and plans to add features such as member product reviews and manufacturer recommendations. “We’ll continually be updating the site with enhancements and features to further add benefit to the DirectBuy Club membership,” said President and CEO Scott Powell. “Our hope is that we can revolutionize the way members search, shop, buy, and learn about all the products DirectBuy offers.”
About DirectBuy Club
Consumers interested in joining DirectBuy are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s business model and the benefits of buying direct. The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise.
Since 1971, DirectBuy Club has been showing hundreds of thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories, and much, much more. With more than 150 locations in North America, DirectBuy offers its members access to more than 700 brand-name manufacturers or their authorized suppliers in the United States, and more than 500 in Canada.
For more information on a DirectBuy Club membership, visit http://www.directbuycares.com.
Consumers interested in seeing DirectBuy Club’s savings, service, and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.
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