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Big Y Honors Between Rounds with “Bakery Partner of the Year” Award

June 5, 2025 //  by admin

L-R: Micheal D’Amour, President/CEO, Big Y; Nicole Schneider, Senior VP of Retail Operations/Customer Experience, Big Y; Jerry Puiia and Joseph Puiia, founders of Between Rounds; John Fraro, VP of Fresh Foods, Big Y; and Steve Nordstrom, VP of Center Store, Big Y.

MANCHESTER, EAST WINDSOR, SOUTH WINDSOR, TOLLAND AND VERNON, CT… 
Between Rounds, the unique bagel shop and wholesale bagel supplier, has been honored as “Bakery Partner of the Year” by Big Y, one of the largest independently owned supermarket chains in New England.
 
Since 2017, Between Rounds has been providing their own locally-made signature bagels to Big Y Supermarkets. 
 
“It’s a tremendous honor to receive this award,” said Jerry Puiia, co-founder of the family-owned Between Rounds. “Our partnership with Big Y has really evolved over the years. It began with just a handful of stores and now we provide our bagels to all 75 Big Y Supermarkets in Connecticut and Massachusetts. We look forward to expanding our bagel flavor offerings and continuing to serve our locally-made signature bagels to Big Y’s customers well into the future.”
 
Between Rounds was recognized at Big Y’s award luncheon held at the Marriott Hartford/Windsor which honored local partners from every department. The “Bakery Partner of the Year” award was presented to Between Rounds founders and brothers Jerry and Joseph Puiia along with Chris Puiia, the son of Jerry Puiia who is also a future third-generation owner. 
 
“We’re proud to have Between Rounds at Big Y Foods as a local retail partner and are honored to award them our 2024 Bakery Local Partner of the Year,” said John Sheehan, Bakery Sales Manager at Big Y. “This partnership reflects our commitment to investing in local businesses, building strong relationships, and growing together through trust, innovation, and mutual support. What began as a small rollout in select stores has now expanded into six delicious flavors available at all 75 of our supermarket locations.”
 
Sheehan continued, “Between Rounds has worked with us to help minimize pain points for our stores and has partnered with us to develop new flavors, helping us consistently introduce fresh and exciting varieties for our customers. It’s been a pleasure working with the Puiia family over the last 8 years. As a fellow local, family-owned business, we deeply value partnerships that strengthen our community.”
 
For more information about Big Y, visit https://www.bigy.com
 
Between Rounds Wholesale Bagels
The family-owned Between Rounds has been in business for over three decades and is the brainchild of brothers Jerry and Joseph Puiia, Staten Island, NY natives. Between Rounds has five corporate and franchised bakery café and bagel shop locations in Connecticut and is a wholesale bagel supplier to more than 100 grocery retailers in the state and beyond.
 
The Puiia hallmark is manufacturing and selling their own bagels, which sets Between Rounds apart from other cafés. Between Rounds has wholesale bagel partnerships with independent, family-owned and multi-location grocery retailers, innovative dairy delivery services, hospitality groups, and others in Connecticut and Massachusetts. Made from the same family recipe for over 35 years now, Between Rounds signature bagels are consistent and meet their wholesale partners’ high-quality standards. All the bagels are locally-produced at Between Rounds state-of-the-art South Windsor, CT headquarters and are delivered fully baked and packaged to their wholesale partners.
 
For more information about Between Rounds’ unique wholesale and franchise offerings, contact (860) 291-0323 or visit https://betweenroundsbagels.com

Category: Client News, Franchise NewsTag: Between Rounds, Between Rounds Bakery Sandwich Café

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