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OCES is shining a light on Caregivers and honoring their commitment to caregiving. Nominate a Caregiver

BROCKTON AND PLYMOUTH, MA… Old Colony Elder Services (OCES), the largest provider of in-home and community-based services for older adults and people living with disabilities in Southeastern Massachusetts, is putting the spotlight on caregivers in honor of National Caregiver Month. 
 
According to the National Alliance for Caregiving, the number of Americans providing unpaid care has risen to 53 million. Twenty-six percent of Americans are caring for someone with dementia or Alzheimer’s disease.
 
OCES invites individuals to nominate a Caregiver (family members, friends, associates, and individuals) who has positively impacted their life or someone else’s life within OCES’ service area.
 
Nominations will be accepted until September 23, 2024.  To nominate a caregiver, visit 
https://lp.constantcontactpages.com/sv/umumkLp/caregiver
 
OCES will be highlighting the nominated caregivers throughout the month of November, which is National Caregiver Month, through their social media channels and a special Caregiver Edition newsletter.  If you have any questions, please email OCES at development@ocesma.org. 
 
To view a map of OCES’ Services Area, visit the webpage at https://ocesma.org/about-old-colony-elder-services
 
“OCES is celebrating our community’s caregivers who are making such a positive impact in the lives of so many,” said Nicole Long, MSW, LICSW, and CEO of OCES. “We look forward to sharing their stories and honoring their commitment to caregiving.”
 
Providing Support & Resources for Caregivers
OCES’ Family Caregiver Support Program (FCSP) provides caregiver support and resources to individuals in OCES’ services area. For more information, visit ocesma.org or call 508-584-1561.
 
About OCES
Celebrating 50 Years of Care and Collaboration and recognized as one of the 2023 and 2024 Best Places to Work by Cape & Plymouth Business Media, OCES is a private, nonprofit organization with locations in Brockton and Plymouth. OCES is designated as one of 23 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts and proudly serves Plymouth County and surrounding communities. Through the talent of an experienced and diverse workforce, OCES supports the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy, safe living which positively impacts our community. The agency offers several programs to serve older adults, individuals with disabilities, their families, and caregivers. For more information call 508-584-1561 or visit www.ocesma.org.


 

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OCES Expands Behavioral Health Program and Service Area

BROCKTON AND PLYMOUTH, MA… Old Colony Elder Services (OCES), the largest provider of in-home and community-based services for older adults and people living with disabilities in Southeastern Massachusetts, has been awarded a three-year grant from the Massachusetts Executive Office of Elder Affairs to support the expansion of their behavioral health program and service area. 
 
Formerly known as Elder Mental Health Outreach Team (EMHOT) and Elder Mobile Outreach Team (EMOT), Massachusetts’ behavioral health program for older adults is now known as Behavioral Health Outreach for Aging Populations.  
 
Behavioral Health Outreach for Aging Populations
Through this program, behavioral health clinicians provide in-depth assessments and develop care plans that may include individualized counseling, referrals, and care coordination with community resources. Services are provided directly to the consumer. Clinicians can meet them at their home or at a site that is convenient for the consumer, such as a nearby park.
 
OCES’ service area for this program has expanded beyond the Greater Brockton communities and now includes Bridgewater, Lakeville, Middleboro and Wareham. The program provides one-on-one counseling with appropriate services and support to improve overall physical, behavioral and emotional health, and to reduce isolation. The program also provides care coordination, education, information, referrals and connections to community services. There is also information and referrals available for families of people with behavioral health needs.
 
“This critical funding enables our agency to expand support for older adults and individuals with disabilities who may be isolated or encounter barriers that limit access to behavioral health services,” said Nicole Long, CEO.
 
Long continued, “OCES provides essential services and is an important resource for older adults, people with disabilities, families, caregivers, and the larger community. We are dedicated to, and passionate about, helping others and improving lives.”
 
Referrals to OCES’ Behavioral Health Outreach for Aging Populations program can be made by anyone including an individual in need. To make a referral or to learn more about this program, call 508-584-1561 or visit www.ocesma.org.
 
About OCES
Celebrating 50 Years of Care and Collaboration and recognized as one of the 2023 and 2024 Best Places to Work by Cape & Plymouth Business Media, OCES is a private, nonprofit organization with locations in Brockton and Plymouth. OCES is designated as one of 23 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts and proudly serves Plymouth County and surrounding communities. Through the talent of an experienced and diverse workforce, OCES supports the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy, safe living which positively impacts our community. The agency offers several programs to serve older adults, individuals with disabilities, their families, and caregivers. For more information call 508-584-1561 or visit www.ocesma.org.

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Spherehead Pillow collaborates with Smithfield, RI Chiropractor to help patients with sleep challenges

SMITHFIELD AND WARWICK, RI… Spherehead Pillow is collaborating with Dr. Lorri Haber-DiBoni of Haber-DiBoni Chiropractic in Smithfield, RI, to help patients with sleep challenges.

Dr. Haber-DiBoni, a chiropractor for more than 20 years who leads the family-focused practice located at 14 Cedar Swamp Rd. in Smithfield, recommends the Spherehead Pillow to her patients experiencing sleep issues.

“I was having terrible trouble with my pillow and about to invest in a new down pillow when I heard about the Spherehead Pillow,” explained Dr. Haber-DiBoni. “As a Chiropractor, I was curious because the Spherehead Pillow looked different than any other pillow on the market. I liked it from the first night and have been sleeping comfortably on it for a month now. It’s important for people to have a good pillow. I’m very pleased with the Spherehead Pillow and have already recommended it to several patients who were experiencing sleep issues.”

Founder and visionary Alizah Josette, a Warwick, RI resident and paralegal, struggled to find an adequate pillow that would allow unrestricted movement but prevent harmful twists and strains of the head and neck muscles. Through her persistence, dedication and numerous prototypes, she unlocked the secret to a soothing night’s sleep – a pillow that cradles and supports the head and neck, promotes alignment of the spine, and allows flexibility of sleeping positions.

Round and scooped out, the patented Spherehead Pillow offers a unique physical shape and physical benefits. Within a week, most users adapt and blossom. 

Spherehead’s innovative design offers restorative sleep every night by providing gentle support of the head and neck and promoting proper spine alignment. Spherehead’s unique design embraces sleeping habits and benefits the body. The Spherehead memory foam pillow cradles the head and mirrors the natural curve of the cervical spine. Back sleepers enjoy unrestricted movement, while Spherehead prevents damaging twists and turns of the head and neck allowing muscles to relax and unwind.   

According to Alizah Josette, “Spherehead’s memory foam pillows are crafted to collaborate with chiropractic principles, promoting proper alignment of the spine and muscular wellbeing.”

The Spherehead pillow does not interfere with any sleep apparatus, such as an eye mask or a continuous positive airway pressure (CPAP) machine. Side sleepers appreciate the gentle contour of the Spherehead pillow that rests along the curve of the cheek, ensuring the face is unobstructed. The 100 percent Charmeuse pillowcase, which comes with the pillow, is beneficial for all hair types. While the pillowcase is machine washable and durable, the smooth material bolsters healthy hair and helps prevent breakage.  

The Spherehead Pillow is now available onsite at the office of Haber-DiBoni Chiropractic, as well as through affinity partner, Dr. Michael Gottfried at Aquidneck Chiropractic, 1272 West Main Street, Building 2, Middletown, RI.

Additional chiropractic practices, physical therapy offices and sleep study locations will be introducing the Spherehead Pillow to patients. 

Spherehead Pillow is partnering with chiropractors and other healthcare professionals to make the pillow readily available. Those interested in affinity partnership to offer this innovative sleep support directly to patients or clients, are encouraged to visit Spherehead Pillow’s website, https://sphereheadpillow.com

The Spherehead Pillow (retail $59.99) is also available for purchase online at sphereheadpillow.com as well as Amazon.com. 
 

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Between Rounds Bakery Sandwich Café Appoints New Assistant Production Manager

Justin Cummings

MANCHESTER, EAST WINDSOR, SOUTH WINDSOR, TOLLAND AND VERNON, CT… 
Justin Cummings, a resident of Manchester, CT, has been promoted to Assistant Production Manager at Between Rounds Bakery Sandwich Café headquarters in South Windsor, CT.
 
Between Rounds Bakery Sandwich Café, the unique bagel shop and bakery café with five locations in Connecticut, is also a bagel wholesaler to more than 100 grocery retailers. Due to significant growth in wholesale distribution along with the recent addition of a franchise location in East Windsor earlier this year, the company is expanding production and Cummings will assist in leading the team and overseeing production.
 
Cummings, who has a passion for baking, has been a bagel maker at Between Rounds for the past seven years. His previous experience includes baking bread and more as a baker for Sprouts Farmers Market in Denver, CO. 
 
In his new role as Between Rounds’ Assistant Production Manager, Cummings will work closely with Joseph Puiia, co-founder of the company. He will hold an active role in product development, which includes creating innovative flavors of bagels, cream cheeses and sandwiches. He will manage inventory and continue to oversee bagel production, which includes baking, shaping and seeding.
 
Currently, Cummings is pursuing an associate in science degree in the Culinary Arts program at Manchester Community College. 
 
In his free time, Cummings has hobbies that include world cuisine and board game design. He is excited to add new flavors to Between Rounds’ traditional deli selections.
 
Wholesale Distribution
The family-owned Between Rounds has been in business for more than three decades and is the brainchild of brothers Jerry and Joseph Puiia, who are Staten Island, NY natives. The Puiia hallmark is manufacturing and selling their own bagels, which sets Between Rounds apart from other cafés. Between Rounds has wholesale partnerships with independent, family-owned and multi-location grocery retailers, innovative dairy delivery services (such as The Modern Milkman), hospitality groups, and others in Connecticut and Massachusetts. 
 
Between Rounds signature bagels are consistent (and made from the same family recipe for over 30 years now) and meet their wholesale partners’ high-quality standards. All the bagels are locally-produced at Between Rounds state-of-the-art South Windsor, CT headquarters.
 
Retailers interested in becoming a wholesale partner and offering fresh-baked, local products 
are encouraged to contact Jerry Puiia at jerry@betweenroundsbagels.com or 860-291-0323.
 
About Between Rounds Bakery Sandwich Café
Founded in 1990, Between Rounds Bakery Sandwich Café is a unique bakery café and bagel shop renowned for their fresh, baked-onsite bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffees and a unique line of giftware. Between Rounds offers patrons an upscale, fast-casual dining experience.
 
Between Rounds locations include East Windsor, South Windsor, Vernon, Manchester and Tolland, CT. Franchise and wholesale opportunities are available. Corporate headquarters are located at 19A John Fitch Blvd, Route 5 in South Windsor, CT. For more information about their unique franchise offerings, contact (860) 291-0323 or visit https://betweenroundsbagels.com

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“Options After High School” Presentation at Epione Health and Wellness Center of Norton on August 25th

NORTON AND RAYNHAM, MA… A free presentation entitled “Class of 2026: Options After High School” will be held Sunday, August 25, 2024 at 6:00 p.m. at Epione Health and Wellness Center,
184 W Main St., Suite 202, Norton, MA.

Students in grades 9-11 and their parents/guardians are invited to learn more about planning for after high school and get career counseling and college counseling advice and insights. Topics to be covered include: how and where to start; navigating career exploration; alternative options to college; college admissions and financial aid basics.

The presentation is presented by Nicole Precourt, career counselor at Waves of Change Careers in Norton, MA and guest speaker Attorney Honoria DaSilva-Kilgore of Personal College Counseling, Inc. (PCCI) of Raynham, MA.

For more information, contact nicoleprecourt@wavesofchangecareers.com.

For those unable to attend the presentation, a complimentary college admissions consultation may be arranged by emailing nod@personalcollegecounseling.com

To learn more about the presenters, visit wavesofchangecareers.com and personalcollegecounseling.com

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Emily Breton joins the medical staff of Contemporary Dermatology located in Pine Hills, Plymouth and Marstons Mills

BARNSTABLE AND PLYMOUTH, MA… 
Emily Breton, certified Physician Assistant, has joined the medical staff of Contemporary Dermatology located in Pine Hills, Plymouth, MA and Marstons Mills, MA.

Emily Breton, PA-C

Breton specializes in advanced medical and surgical dermatology treating a wide array of dermatologic conditions, including eczema, psoriasis, acne, and skin cancer. After receiving her Masters degree in Medical Science from Tufts University School of Medicine, Breton worked in underserved primary care and urgent care before transiting to dermatology. 

Breton was born and raised in Northampton, MA. She attended UMass Amherst obtaining her undergraduate degree in Spanish and Latin American Studies in 2004 and completed her MPH at George Washington University School of Public Health and Health Services in 2010. After working in public health both at home and abroad for 8 years, Breton decided to pursue a career in clinical medicine as a Physician Assistant. 

In her spare time, Breton enjoys spending time with her family and friends, traveling, yoga, and going to the beach.

Breton is a Sandwich, MA resident.

Breton is currently accepting new patients.

The state-of-the-art Pine Hills office is the second location for Contemporary Dermatology, offering comprehensive services that include medical dermatology, skin cancer treatments, Mohs micrographic surgery, aesthetic services and clinical research. 

Contemporary Dermatology’s new Pine Hills space features a relaxing water fountain in an expansive waiting room, six exam rooms, a laboratory and more. 

Next day appointments are available at the Pine Hills location and there is ample, dedicated parking next to the office.

For more information, visit www.contemporarydermatology.com or call (508) 224-3800.

About Contemporary Dermatology
Contemporary Dermatology is a leading provider of comprehensive dermatology services, including medical dermatology, skin cancer treatments and Mohs surgery, aesthetic services and clinical research. Their modern practice is home to the latest technologies that allow their highly trained professionals to focus on treating a wide array of medical skin conditions and cosmetic concerns. The practice’s aesthetic services focus on creating natural-looking results through cutting-edge cosmetic treatments such as dermal fillers, BOTOX®, XEOMIN® and more. Innovative laser treatments offered include laser tattoo removal and skin resurfacing.

Contemporary Dermatology’s state-of-the-art facilities in Pine Hills and in Marstons Mills serve greater Plymouth, Cape Cod and the Islands. Next day appointments are available in the Pine Hills office. For more information, visit www.contemporarydermatology.com or call the Plymouth office 508-224-3800 or Marstons Mills office 508-492-3200.

Emily Breton joins the medical staff of Contemporary Dermatology located in Pine Hills, Plymouth and Marstons MillsRead More

Get your head in the game

In this episode of Business Way Outside the Box, Steve Dubin interviews Alizah Josette, inventor of the Spherehead Pillow. If you’re a CPAP user, you won’t want to miss this.

Founder and visionary Alizah Josette, a Warwick, RI resident and paralegal, struggled to find an adequate pillow that would allow unrestricted movement but prevent harmful twists and strains of the head and neck muscles. Through her persistence, dedication and numerous prototypes, she unlocked the secret to a soothing night’s sleep – a pillow that cradles and supports the head and neck, promotes alignment of the spine, and allows flexibility of sleeping positions.

Round and scooped out, the patented Spherehead Pillow offers a unique physical shape and physical benefits. Within a week, most users adapt and blossom. The Spherehead Pillow is available on Amazon and the Spherehead website. It retails for $59.99. The company is also partnering with chiropractors, physical therapists, massage therapists and other healthcare professionals to make the pillow readily available. For more information, visit http://www.SphereheadPillow.com.

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Talk is king. New program offers Talk Marketing training for Marketing Firms. Talk tips the scales.

Now marketing firm personnel can talk the talk and walk the walk.

McDougall Interactive, based in Gloucester, Massachusetts, is rolling out new Talk Marketing Academy courses to provide comprehensive SEO training for existing advertising and marketing agency personnel .

The new self-guided courses offers a step-by-step process. Participants can choose from a SEO business course on how podcasting and video optimization can skyrocket results;  how to start and grow an SEO business without the expense of office space, software and employees; implementing podcasting and video to generate valuable web content that satisfies Google EEAT (Experience, Expertise, Authoritativeness, and Trustworthiness); how to develop a SEO sales deck; and a weekly group coaching/strategy session.

The courses also teach marketing firms how to get their first SEO clients and how to build a scalable freelance service or office-free agency.

The online series is hosted by Skool. Skool is a community platform that’s optimized for learning. No ads, distractions, or noise. A clean, well-organized place to learn things, make friends, and have fun.

John McDougall, a multi-award-winning marketer, crystallizes his 27 years of SEO experience into the Talk Marketing Golden Ticket program. The program includes sales and proposal templates, SEO checklists and No B.S. Artificial Intelligence SEO secrets (how to avoid poorly executed AI content that dooms your efforts).

What is more believable, memorable and compelling than an imperfect podcast, YouTube video, blog or E-book with the subject expert? Subject matter expertise, testimonials and case studies tell the story – in video, blogs, posts, web content and more, of course. Talk Marketing is talking it through and breaking through the clutter.

How long does it take to become an SEO expert?  Promote yourself marketing agency or your first client?   The student determines that timeframe.  The online programs are designed to be mastered in less than a month. The monthly strategy sessions are most effective with a one-year commitment.

John McDougall is a second-generation marketing guru.  His dad ran the 6th largest ad agency in New England.  John continues the family magic with talking digital marketing and SEO to the next level.

McDougall has authored three books including “Talk Marketing”, “Web Marketing On All Cylinders – Click Start Your Online Presence” and “Content Marketing and SEO for Law Firms.”

McDougall and his agency are elite Google partners and have been invited, all expenses paid to Google headquarters in 2012, 2013, 2014 and 2015.

He was there in 1995 when the Internet was just starting to hum.  And he has continued to innovate along with the new channel.

To learn more, visit https://go.talkmarketing.com.  Or call 877-623-4291 (toll free).

Talk is king. New program offers Talk Marketing training for Marketing Firms. Talk tips the scales.Read More

How PR worked for the Jackson Yelle Family Foundation

A PR Works Case Study

Overview

PR Works developed and executed a campaign strategy that helped a non-profit, the Jackson Yelle Family Foundation, raise nearly $30,000 on its MLB Stadium Tour initiative.

Background

The Jackson Yelle Family Foundation is a 501(c)3 non-profit foundation formed after the tragic death of Jackson Yelle. A member of Elon University’s club baseball program, 21-year-old Jackson was killed by a hit-and-run driver in April 2023. His family created the Jackson Yelle Family Foundation to keep his memory alive and support causes Jackson would believe in.

As a baseball player and fan, Jackson and his father Scott Yelle visited 12 of the 30 Major League Baseball stadiums. Scott came up with the idea to visit the remaining 18 stadiums as part of a fundraising initiative. The beneficiary would be Major League Baseball’s Nike Reviving Baseball in Inner Cities (RBI), a program that supports the development of young men and women through baseball and softball.

The Game Plan

Over the first three months of the 2024 season, Scott Yelle visited each of the 18 MLB stadiums, presenting each team and their representatives with a $1,000 check for the Nike RBI program in that particular city.

The Goal

The trip would cost $25,000. The Foundation wanted to cover that cost, which included donations to the Nike RBI program, and raise monies towards additional worthy causes.

How PR Works worked

Working with a very modest budget, we developed the following PR materials:

  • Launch press release for national and local media in The Foundations home market (Boston) and the 18 MLB stadium markets.
  • Press kit, including feature story angles and media library
  • Individual releases for each MLB market prior to Scott’s visit

PR Works also provided media outreach and consultation to Scott and the Foundation as media opportunities arose.

Coverage

photo of Scott Yelle of the Jackson Yelle Family Foundation appearing on MLB Central

Through the diligent efforts of Scott Yelle, the campaign received broadcast and print coverage in all 18 markets and extensive coverage in the Boston market, the Foundation’s base. Here’s a sample of the coverage:

  • WBZ/Boston Radio
  • Boston Herald
  • Cape Cod Times
  • Fox-13 – Tampa
  • MLB Central
  • Seattle TV
  • WCOP / Cincinnati
  • Yahoo Sports
  • NBC 10 Philly
  • Arizona Sports
  • Boston Globe
  • NBC New York
  • Who’s on First: YouTube Show
  • WFMY / NC

The jewel in this crown of coverage was a 10-minute Father’s Day documentary on MLB Central.

Conclusion

The entire fundraiser generated $28,676, exceeding the initial goal of $25,000. There have been other milestones:

  • Scott Yelle invited to and attended MLB’s Play Ball weekend in New York
  • Scott Yelle invited to the Nike RBI World Series in August 2024
  • Scott has been recognized at stadiums and on transportation as the guy touring MLB stadiums to honor his son.
  • Talk of touring the original 12 MLB stadiums next year to donate money to those Nike RBI programs

“PR Works helped me spread the word about our fundraising baseball tour to honor my son. They made it seamless for us by reaching out to the media in various cities so I could focus on the MLB Stadium tour and the PR I was receiving. I know of over 10 media opportunities that came from their help! We raised just shy of $30,000 with their help!” —Scott Yelle, Jackson Yelle Family Foundation

Final Conclusion

PR, when done properly, Works!

Let us show you how PR Works can make your company our next case study and success story. Contact us today – Sdubin@PRWorkZone.com or (781) 582-1061.

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