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Emerson Bearing Boston Announces Complimentary Guides & Video for Pulp, Paper Converting and Printing

BOSTON, MA… Emerson Bearing, a Boston, MA-based bearing company catering to niche markets nationwide and the sister company of Action Bearing which serves the New England market, plays a critical “bearing” role in the thriving pulp, paper converting and printing industry.

Despite more printed products going digital, the paper industry remains a constant. Paper has nearly endless applications in the residential, commercial, and industrial sectors.  In the consumer sector, we regularly utilize books, newspapers, magazines, and bags, while most—if not all—industrial and commercial companies use some form of paper packaging (such as boxes, cartons, packing paper, etc.) for their products. 

The paper converting and printing industry has made significant advancements toward improving its environmental footprint. In addition to reducing its consumption of fossil fuels during the production of paper products, it has developed methods of recycling old and used paper products into new materials and products.

Free Guides & Educational Video
As a leader in the provision of bearing solutions for this industry, Emerson Bearing has announced the availability of five different Pulp, Paper Converting and Printing guides which are complimentary and available for download on their website’s Industry Solutions page at Emersonbearing.com.

“The Benefits of Paper Conversion”, an educational video, is also available for viewing on Emerson Bearing’s Pulp, Paper Converting and Printing page – https://www.emersonbearing.com/industries/pulp-paper-converting-printing/

The Right Bearing Solutions
Many paper converting and printing systems use bearings to facilitate the rolling, cutting, and unrolling of paper materials. However, the type of bearing employed in the system varies depending on the production requirements. 

Paper conversion is the procedure in which raw paper materials get converted into the products that are used every day. To meet this high demand, efficient processes and equipment are a must. Technology in the paper conversion industry relies on bearings as they allow companies to achieve precision, accuracy, and uninterrupted performance.

Emerson Bearing’s bearing solutions for paper converting and printing applications include 
ball and roller bearings, cylindrical roller bearings, spherical roller bearings, free running bearings. one-way clutch bearings, cam followers, mounted units and oil seals.

According to Steve Katz, President of Emerson Bearing and Action Bearing, “At every point in the process of going from pulp to print, these bearings have to meet the highest standards. For example, in the initial phase of creating paper the rolling bearings in a paper machine must meet extreme requirements: Moisture, very high temperatures, shaft deflections, high speeds and long running times.”

Bearings play an integral role in paper conversion systems. For use in varying applications, there are different types of bearings to meet unique production requirements. Emerson Bearing’s 25,000 square foot warehouse is fully stocked with a wide range of bearings suitable for all industries.

Emerson Bearing serves 16 major markets and their team of experts can assist with bearings and related products for paper converting and printing applications. To speak with Lee Holt, Emerson Bearing’s Marketing Specialist for pulp and paper, contact 800-225-4587 or visit EmersonBearing.com.

About Emerson Bearing Boston
Founded in 1957, Emerson Bearing Boston specializes in bearings for niche markets nationwide. The company provides solutions to a variety of industries including: aggregate, concrete, mining, machine tools, electric motor repair, marine, material handling, metal processing, packaging, food processing, paper converting, printing, wind/power generation, recreation, heavy construction, robotics, automation, transportation, wood products, wastewater treatment, pump, compressor and oil field.
 
Emerson Bearing Boston offers customers a one-stop shopping experience. With an online product catalog with over 3 million bearings – ranging in size from 3mm to tunnel-boring 
15-foot-diameter giants; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff; same day shipping and 24/7 service, Emerson Bearing Boston has become a leading provider of bearings in the U.S. They are the sister company of Action Bearing, which serves the New England market, and maintain headquarters at 201 Brighton Ave. Boston, MA. For more information, visit www.emersonbearing.com or call 800-225-4587.

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Is there any Proof of Social Proof?

Social proof. We’ve all heard the term by now. But what does it REALLY mean?

“Cool”, “authentic”, “reliable”, “well designed”. Social proof often comes in the form of social media posts or other testimonials recommending your product or service. It can create the bandwagon effect.

Oddly enough, social proof is not the newest notion on the block. The term was coined in1984 by author Robert Cialdini in his book Influence.

The best summary of the concept is by Andy Crestodina, who offered, “When YOU say it, it’s marketing. When THEY say it, it’s social proof.”

We are highly impressionable animals and the praise and endorsement by others can be the tipping point for our decision. With the ever diminishing trust of “traditional” advertising, social proof—AKA third-party approval—can be impactful.

Ninety-eight percent of fashion purchases recently noted that authentic customer reviews were THE most important factor in their decision making, according to Yotpo, an industry leader.

While you might not believe a TV ad extolling the virtues of the latest wonder drug, you are likely moved by a news article quoting individuals who wax poetic about the health benefits. 

Forms of social proof are news stories, consumer reviews, industry awards, industry expert commentary, social post testimonials, speaking engagements, E-books, podcast appearances and other communications.

More in the near future about the five types of social proof and the more than a dozen channels it can be implemented.

Want to create more social proof. Contact us for campaign ideas.

Want to see social proof, visit our Google Reviews. 

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Lakefront Lifestyle Trend: Second Homes are now First Homes

Now that remote work has become more mainstream and Internet connectivity increasingly robust and far-reaching, more individuals and families are choosing to live and work in their dream locations and homes. 
 
According to a study released by the National Association of Realtors, of the U.S. workers who worked from home during the pandemic, three in five prefer to continue to do so.  

Christine Mosier, COO


Lakefront Living International LLC founders, Scott Freerksen, Chief Executive Officer and Christine Mosier, Chief Operations Officer noted that the number of buyers and sellers of lakefront properties has drastically increased 22 percent over the past two years.  
 
Freerksen explained, “We’re seeing a trend where more people are choosing to live in rural areas and on lakes. A big part of that can be attributed to better Internet connectivity, which enables people to work from home or work remotely from anywhere. Then, the pandemic itself changed mindsets. Now it’s less ‘live to work’ and more ‘work to live’. Many homeowners are figuring out what their dream location and home would be and making it happen.” 
 
Lakefront Living International is a national real estate franchise company focused exclusively on the buying and selling of lakefront and lake community properties. Freerksen noted that lakefront second homes or vacation homes are quickly becoming full-time residences, particularly in areas with year-round temperate climate and access to high-quality amenities. Lakes have become an increasingly attractive destination for retirees as well as those working from home.  
 
Second homes are becoming first homes. Mosier, who is based in Ohio gave an example, “Previously about 80 percent of lake homes in the Ohio were secondary homes, and now it is about 50 percent.” 
 
Freerksen continued, “Now, more buyers are seeking the lake lifestyle, are pulling up roots and purchasing their first lakefront homes. Alongside that, seasoned owners of second/vacation lakefront homes are selling their primary residences elsewhere to live lakefront full-time. Not only do they financially gain by having a single residence; they live in their dream home year-round.” 
 
Lakefront Living realtors are the local, on-the-ground experts who provide critical community details for prospective lakefront and lake community buyers that includes specific shoreline conditions, neighborhood characteristics, zoning regulations, lake management operations, Lakefront events, and even offer boat tours of properties. Lakefront Living’s differentiates themselves with their comprehensive database of thousands of lakes analyzed to date along with their one-stop-shop website, LakefrontLiving.com, with the lake buyer in mind. 
 
About Lakefront Living International, LLC 
Founded in 2014, Lakefront Living International, LLC is a national real estate franchise company focused exclusively on the buying and selling of lakefront properties. As the only lake-focused real estate franchise in the United States, the company is dedicated to providing their unique business model to agents who share their passion for the lakefront lifestyle. Lakefront Living International, LLC’s proven systems use the power of niche marketing and client lifecycle principles to provide a true competitive advantage. One thing that sets the brand apart from other big-box real estate franchises and independent brokers alike is the freedom it grants franchisees in relation to territory size. The company has an ambitious expansion plan and is focused on attracting future partners.   
 
The LakefrontLiving.com brand is a frequent Partner of HGTV Lakefront Bargain Hunt. They have also sourced locations for a hit movie and were featured on WCVB-TV (ABC) Channel 5 Boston Chronicle. 
 
Real estate agents and brokers may learn more about Lakefront Living International franchise opportunities by visiting www.lakefrontfranchise.com or email info@lakefrontliving.com or call (833) 4MyLake / (833) 469-5253. 
 
Buyers and sellers of lakefront and lake community properties may learn more about Lakefront Living by visiting www.lakefrontliving.com. 

Scott Freerksen, CEO

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Diana DiGiorgi, Chief Operating Officer of OCES, Honored as she Retires

Diana DiGiorgi

Old Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout greater Plymouth County, announced that Diana DiGiorgi, Chief Operating Officer (COO) and the former Chief Executive Officer (CEO) of OCES, has retired from the organization after 26 years. 

Brockton Mayor Robert F. Sullivan honored Ms. DiGiorgi for her leadership, dedication and commitment with an official Proclamation for her 26 years of service during a celebration that included the agency’s Board of Directors and staff at OCES’ Brockton office on Main Street. 

Ms. DiGiorgi, who holds an MBA from Northeastern University, began her career at OCES as Finance Director in 1996. At that time OCES had 9 programs, an office on 1 floor of their current building, 80 employees and $7.9 million annual revenue. After her appointment to CEO in 2006, succeeding former Executive Director Edward Donovan, DiGiorgi expertly led OCES through a period of rapid growth and expansion of services and programs, along with increased staff and offices. During this time, she also held positions of Treasurer and Vice President on the Mass Home Care Association and served as co-chair of the Interagency Council on Housing and Homelessness (ICHH) Committee on Elder and Chronic Homelessness, working to build partnerships that enhance coordination to maximize housing and service resources. 

In 2017, OCES’ Board of Directors announced senior management restructuring and made changes to build upon the agency’s strong positive reputation, while continuing to meet consumers’ increasing needs, embracing new opportunities, and encouraging growth within the organization. Ms. DiGiorgi took on the new role of Chief Operating Officer (COO) to concentrate primarily on internal business operations and Nicole Long was appointed CEO to concentrate primarily on external relationships. 

A Legacy for the Community
During DiGiorgi’s tenure, OCES was honored with several awards and experienced many milestones. In 2007, OCES received the Alfred P. Sloan Award for Business Excellence in Workplace Flexibility. In 2009, OCES received the Economic Development Impact Award presented by the Metro South Chamber of Commerce. In 2019, OCES’ Adult Family Care (AFC) Program was awarded a three-year Accreditation status, the highest award available, from the National Committee for Quality Assurance (NCQA). 

Milestones included creation of the Greater Brockton Area Hoarding Task Force; establishment of the first Supportive Housing Program in Brockton; and formalization of an Internship Program with Bridgewater State University – all of which continue today. In 2013, the first Elder Abuse Awareness event was held in Brockton. Healthy Living Workshops and other programs were launched. OCES opened a second office on South Meadow Road in Plymouth, which also houses its dedicated Volunteer Center. DiGiorgi oversaw the purchase and several renovations of the Main Street building which serves as OCES’ corporate office and reflects OCES’ longtime business, economic and community commitment to downtown Brockton. 

By 2019, OCES had expanded to 20 programs, two offices, and 244 staff and $58.9 million in annual revenue. 

“Diana’s vision, leadership and compassion truly set her apart and it has been an honor working with her over the years,” said Nicole Long, CEO. “Diana played an integral role in building a solid foundation for OCES, upon which we will continue to broaden our reach and expand access for generations to come. Congratulations Diana, and best wishes for a happy and healthy retirement!” 

About OCES 
Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 23 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. OCES’ mission is to support the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy and safe living. The agency offers several programs to serve older adults, individuals with disabilities, their families and caregivers. For more information call 508-584-1561 or visit www.ocesma.org

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Fifth generation joins Paul J. Cazeault & Sons Roofing, based in Osterville and Plymouth, MA.

Drew Cazeault, fifth generation of the Cazeault family to be involved in the roofing business, has been named Sales Representation and Project Manager with Paul J. Cazeault & Sons Roofing, based in Osterville with additional locations in Orleans and Plymouth, MA.  A long chain of working Cazeault family members date back to 1927 when the company was founded.

Drew is a native of Osterville, MA and has returned to Osterville to work in the family business.  His ties to the town include a stint as a camp counselor for the Barnstable Recreational Camp as a high school student.

He is a recent graduate of Coastal Carolina University, based in Conway, South Carolina.  He earned a Bachelor of Science in Business Administration with a focus on marketing/sales.

Drew worked on and off for Paul J. Cazeault & Sons Roofing from age 13 on during weekends, school vacations and summers. He experienced most aspects of the industry from repairing traditional roofing to metal roofing.

In his new sales position, Drew meets with customers, determines their needs and wants and provides a comprehensive proposal for possible next steps.  In many cases, he also helps supervised projects once they are in progress.

Cazeault Roofing maintains offices at  1031 Main St, Osterville, MA, 22 Giddiah Hill Road in Orleans,  and 47 Liberty Street, Plymouth, MA.  The family owned and operated business has been providing roofing services to home and business owners in Eastern Massachusetts since 1927.  

“We are delighted to add another Cazeault to the growing family business,” noted Russell Cazeault, President.  “Drew has roofing in his blood and will be a great resource to our customers and crews.”

Paul J. Cazeault & Sons Roofing offers both roof replacement as well as exterior repairs including trim & rot replacement, new siding, or gutters installation.  Roofing options include asphalt shingles, metal roofing and fabrication, cedar roofing, copper roofing and flat roofing.  Roofing choice depends on the home’s aesthetic style, budget, and energy efficiency needs. Cazeault Roofing also services many commercial customers for both repairs as well as replacement.

For more information or arrange an appointment contact Paul J. Cazeault & Sons Roofing, www.cazeault.com,  508-428-1177 .

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“Cannabis 101 for the Cannacurious” is the topic for a complimentary presentation at High Hopes, Hopedale.  21+ sessions set for  Saturday August 27, 11 a.m. and 1 p.m.

Are you a potential first time cannabis user?  Or are you a Baby Boomer returning to cannabis after many years?  Are you looking for more information about using cannabis for anxiety, sleep issues, chronic pain? Or do you seek a euphoric state?

The “Cannabis 101 for the Cannacurious” presentation by nationally recognized cannabis educator Shari Berman MS, addresses the frequently asked questions by cannabis newbies and old school cannabis veterans.  What are the myths and facts of cannabis?  Is the Indica or Sativa strain a better fit for you?  What is the best delivery method? Is it better to smoke cannabis or savor gummies and baked goods? What accessories are helpful?

Additional questions to be addressed include dosing?  How do you start low and go slow?  How do you avoid a bad experience?

The August 27, Saturday, event will include two separate sessions set at 11 a.m. and 1 p.m.  After each presentation, Ms. Berman will be available for questions and product insights.

Ms. Berman received a Masters Degree in Cannabis Science and Therapeutics from the University of Maryland, School of Pharmacy.  She has worked in healthcare to improve the patient experience for the last 13 years. As a two- time cancer survivor, she became passionate about including the patient voice in all aspects of healthcare including the co-design of healthcare solutions.

Ms. Berman moved into the cannabis arena after publishing an article in STAT news and The Boston Globe entitled “I wanted to try medical marijuana. Why couldn’t my doctor help me?” There is a clear need for educating people wanting to use cannabis as an alternative therapy, however there is little if any support or guidance from their personal physicians. She helps bridge the gap in knowledge.

“Bringing objective and credible information to the community is a key component to our mission,” noted Hopedale resident and High Hopes Founder/CEO Russell Bogartz.  He added, “A well informed cannabis user is a happier, healthier person”

High Hopes is a recreational cannabis dispensary, owned and operated by Hopedale residents. The prides itself on providing an Elevated Experience that transcends what you would expect in a dispensary.  The staff is knowledgeable, passionate, and eager to guide guests to the right product(s) for them. It is not a cookie cutter operation, but a unique experience.

For more details about the Anniversary celebration or the recreational cannabis dispensary, please visit High-Hopes.biz or the store location of 1 Menfi Way, Hopedale MA.  Store Hours are 7 days a week, 10:00 am until 9:00 pm.  Phone is 508-381-0565 and email is info@high-hopes.biz

“Cannabis 101 for the Cannacurious” is the topic for a complimentary presentation at High Hopes, Hopedale.  21+ sessions set for  Saturday August 27, 11 a.m. and 1 p.m.Read More

PR Pointer – The power of recommendations

Joe D’Eramo

By Joe D’Eramo

One of the worst kept secrets around is that yours truly writes a Substack newsletter entitled My Home Office Hacks. As the name implies, the newsletter shares ideas on how to improve the work from home/home office experience. This week was a particularly monumental week for My HOH (my nickname for it). We gained 14 new subscribers in one day.

How did that happen? While I’ve been fairly proactive in asking people to subscribe, I hadn’t done much to promote My HOH over the last two days. Except recommending two or three Substack publications I typically read.

Well, as it turns out, the publishers of those publications reciprocated with a recommendation of My HOH in their newsletter. And that’s where the new subscribers are coming from.

This phenomenon has me thinking about marketing efforts we do on behalf of PR Works clients. In particular, testimonials.

We tend to think of testimonials only in terms of the recipient of the flattering words or the five-star Google Review. It’s also an incredible way to promote your business as well. Particularly if you can incorporate your business and what you do in the testimonial. For example:

“In writing My Home Office Hacks, I focus on people who work from home or have a home-based business. Many of those folks do not have a dedicated IT staff or resource. Rick’s Tech Tips Newsletter provides usable, practical IT pointers a non-techie can understand to keep their computers and other electronics humming.”

Yes, the testimonial talks about Rick’s newsletter. Yet it also contains something about mine. This opportunity exists in every testimonial or review opportunity.

So the next time somebody asks you for a review or testimonial, don’t think of it as doing somebody a favor. On the contrary, they just did one for you. Plus, the beauty of the review or testimonial is you don’t have to wait to be asked to give one. Just do it and see what comes your way beyond a reciprocal review or testimonial.

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Massachusetts’ first female-centered cannabis-themed golf tournament

The Green Goddess Invitational, a first-of-its-kind cannabis-themed golf tournament by, for and of women entrepreneurs in the young legal industry, will take place at the Renaissance Golf Club in Haverhill on Monday, August 1 at 11 a.m.

Caroline Pineau, owner of Stem in Haverhill and one of the first economic-empowerment retail cannabis licensees in Massachusetts, is the founder and chief sponsor of the event.  It will feature a nine-hole tournament, panel discussions, lessons with a LPGA golf pro, unique cannabis educational offerings, wellness clinics, a painting workshop and other activities.

Sen. Diana DiZoglio, a candidate for state auditor, will officiate the shotgun start and Methuen City Councilor Eunice Ziegler will sing the national anthem.  Former MA Cannabis Control Commissioner Shaleen Title will participate in a panel and discuss pending state and federal cannabis-related legislation.

All proceeds from the tournament will benefit Power of Self-Education (POSE), a Haverhill-based nonprofit that promotes racial and social justice through community engagement, youth engagement and cross-sector collaborations.

“The Green Goddess Invitational is meant to bring canna sisters together from near and far, spending a fun-filled day celebrating each other, lifting each other up, and talking about what’s important in our lives and our communities.  It’s going to be an epic day from start to finish,” Pineau said.

WHAT:            The first annual Green Goddess Invitational

WHEN:            Monday, August 1 from 11 a.m. to 7 p.m.

WHERE:          Renaissance Golf Club, 377 Kenoza Street, Haverhill

WHO:              Caroline Pineau, owner of Stem in Haverhill; Katrina Hobbs Everett, co-founder of POSE; Shaleen Title, CEO of Parabola Center and former commissioner on MA Cannabis Control Commission; Dr. Uma Dhanabalan, Founder/CEO, Global Health and Hygiene Solutions; Kim Napoli, Council/Director of Diversity, Equity and Inclusion, Vicente Sederberg LLP: Mitzi Keating, Partner, Citrin Cooperman Advisors LLC; LPGA Pro Cathy MacPherson; nationally-known cannabis entrepreneur Freeway Ricky Ross; more than 40 co-sponsors, many golfers and female cannabis entrepreneurs

NOTES:            Caroline Pineau and other attendees will be available for on-site media interviews

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Touchdown. Boys & Girls Club of Marshfield Welcomes Marshfield Hurricanes and the National Guard on August 5th.

MARSHFIELD, MA … On Friday, August 5, 2022, more than 200 boys and girls of all ages will wrap up an exciting week of Summer Camp at the Boys & Girls Club of Marshfield with a special Football Clinic led by the Marshfield Hurricanes, along with fun fitness training with the Massachusetts National Guard.

As part of the Boys & Girls Club’s Enrichment Program, the Marshfield Hurricanes, a semi-pro adult football team, will hold a football clinic at the Club from 9:30 a.m. to 1:30 p.m. on August 5th. Boys and girls will be grouped together by age: 5-6 years; 7-8 years; and 9-13 years. Position drills, relay races and fun team building exercises will be led by Hurricanes’ team members, coaching staff and general manager Sean Blanchard.

Photos from last year’s football clinic event

The Massachusetts National Guard will be on-site at the Club as well and will bring an inflatable obstacle course and lead fitness and agility training.

The Hurricanes Football Clinic event is held on the day prior to game seven (August 6th) against the Hartford Rebels at Marshfield High School – with the National Guard present for the game.

The Marshfield Hurricanes Semi-Pro Football Team is a non-profit organization that provides a competitive and disciplined venue for local adult athletes from across the South Shore to showcase their talents. Home games are played at Marshfield High School. The organization works to build strong community relationships by providing an affordable, fun family atmosphere at all games and team participation in regular community service events. As a community partner of the Boys & Girls Club of Marshfield, their support helps to deliver programs that are the cornerstone of youth development. For more information about the team, visit marshfieldhurricanes.com.

About the Boys & Girls Club of Marshfield
The Boys & Girls Club of Marshfield’s mission is to enable and inspire all young people to realize their full potential as productive, caring, responsible citizens as well as become tomorrow’s capable leaders. The Club provides programming opportunities in the Boys & Girls Club of America’s (BGCA) five core areas including leadership, education, health, arts, and fitness.  The Club serves families with children ranging in age from 5 to 18 years old, and provides critical services the community needs to support children and families over the short- and long-term. For more information, visit their website www.bgcmarshfield.org or call 781-834-2582.

Touchdown. Boys & Girls Club of Marshfield Welcomes Marshfield Hurricanes and the National Guard on August 5th.Read More