Adaptable of Middleboro, MA helps visually impaired individuals function at the highest level by providing accessible websites.
During National Occupational Therapy Month, Adaptable digital accessibility service celebrates Occupational Therapy (OT) practitioners and their role in helping visually impaired individuals carry out a number of daily tasks – from preparing meals to paying bills online. Whether teaching an individual a new skill or modifying the environment with adaptive equipment, OT practitioners help individuals carry out important activities.
Adaptable is a service recently launched by Middleboro, MA-based Shotgunflat, Inc., which helps organizations of all types and sizes ensure that the information found on their websites, apps, and other digital resources are accessible to everyone regardless of vision, hearing, physical and cognitive ability.
“Essentially, OT practitioners help individuals function at the highest level possible,” explained Mike McKenna, president of Shotgunflat. “For example, an OT practitioner can help a visually impaired individual complete their grocery shopping online by modifying the environment with adaptive tools so they can use technology. But, if that grocer’s website in itself is not accessible, then the adaptive equipment won’t work. That’s where we come in. Adaptable makes websites and apps accessible, which ensures that the adaptive equipment that these individuals are using will actually work when they visit a website to shop.”
As many as one in five Americans may not be able to use a website because of a disability. Many people with disabilities rely on adaptive tools to use technology. For example, a visually impaired user can utilize a screen reader to help browse a website. If a website is not programmed to meet today’s accessibility standards, adaptive tools will not work correctly, and the user will be left at a disadvantage.
“There are many businesses and organizations that are falling short because they simply haven’t built a website that is accessible. This means that even when an individual has the adaptive tools, they wouldn’t necessarily work,” noted McKenna.
The Americans with Disabilities Act (ADA) prohibits discrimination against people with disabilities, and website accessibility complaints are on the rise. Currently there are thousands of cases nationwide. Adaptable is stepping up to implement best practices for ADA online compliance. With nearly two decades of website design experience, the parent company, Shotgunflat, is helping companies get ahead of the curve and avoid costly liability.
Adaptable follows a specific set of guidelines that are considered the industry standard and are available to web developers to ensure that the information on a website is accessible to people with visual impairment or other disabilities.
Adaptable works with businesses and others to analyze their current digital accessibility status, formulate a remediation plan, execute the required changes, and monitor the product going forward to ensure that companies remain compliant over time.
Adaptable is currently offering a free website audit to businesses, non-profits and other organizations.
To arrange for a free website audit, or to learn more about Adaptable, contact Chris Herlihy at 781-801-5803 or ch@adaptablelab.com or visit www.adaptablelab.com
About Adaptable
Adaptable is a service of Shotgunflat, Inc. Since 2002, Shotgunflat has been designing and building compelling websites and apps for small businesses and non-profits, as well as marketing, branding, PR and advertising agencies across the U.S. The firm’s comprehensive suite of services includes Adaptable digital accessibility, web design and development for enterprise, and website maintenance and support.
An innovative leader in accessibility compliant websites and apps for retail, dining, internet and other industries, Adaptable is based at Shotgunflat headquarters in Middleboro, MA. For more information about Adaptable, contact 781-801-5803 or visit https://www.adaptablelab.com
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