We are in the golden age of podcasting. More than half of American homes tune into a podcast regularly. Why not YOURS?
Podcasting allows you to control the message, control the medium and tap into new clients, strategic partners and referral sources.
Where do you start?
First, the “Why”?
Are you doing this to position yourself as the expert? Book prospects as guests and build those relationships? Generate solid content for social media? Enhance SEO? Provide useful information to your core audience?
Your answer to ALL of the above should be YES!
Second, the theme?
What is your unique programming theme? Do you expand upon family business, start-up business, mid-market business? Are you focusing on a niche? Young families? Senior living? Middle age madness? Choose a theme and build upon it.
Third, the Title?
The title of your Podcast should give a hint about the content and entice listeners in. No surprise about what “Planet Money” is about. “Football Weekly” tells it all. You could get clever, but you don’t want to be obscure and leave people guessing.
Most new podcasters can’t keep up a pace of more than once a month. That being said, it is worthwhile to record the first three segments all at once. In our binge watching/listening world, give your audience a good dose of what you do.
We help develop a schedule and editorial outline of segments for each business quarter.
Let’s face it, unless you are stand-up comedian or experienced performer, you should enhance your broadcasts with a guest or two. Guests add insight, variety and color.
The challenge is to book them, prepare them, obtain background materials, etc. That is a critical part of the process.
Six, the Technology?
How will you record? How will you upload to key podcast portals (Spotify, Itunes, etc.)? How will you promote each episode? We’ve reviewed a wide range of platforms and came up with an inexpensive and thorough solution that includes developing a VlodCast (video of the podcast) and the podcast at the same time. Thus, you are bolstering a YouTube channel and reaching key podcast portals.
Seventh, the Promotion?
Now you’ve gone to all the trouble of creating a Podcast, how do you get it out there?
Social media posts, e-newsletter, news release and blog posts help move it along. These messages should ALSO be prepared and customized for your guests to share with their audiences.
Eighth, Work with a Podcast Sherpa.
Ready to go “live”? 5-4-3-2-1. Call us at 781-582-1061 or drop a line to help shape, produce and promote your podcast.