A lot has changed in the 20 years since Steve Dubin launched PR Works, a public relations agency based in Kingston, Massachusetts. Snail mail was just mail, the fax machine was the new kid on the block, and New Kids on the Block was the hottest group around. Twenty years later, PR Works is still going strong while the Internet has changed how everybody does business and the New Kids on the Block do reunion tours.
“You can make a case that the Internet affected PR perhaps more than any other industry, from how we research and distribute releases to the news organizations where we send those releases,” said Dubin. “What hasn’t changed about the business is it’s still about the stories. If your client has one to tell and you’re doing your job, coverage typically follows.”
Beyond the advances in technology and media by which to get your client’s message out—e-mail, social media, online newsrooms, etc.–there’s another area where Dubin has seen growth: cause-related marketing. Some of the causes PR Works clients have embraced include The Boys & Girls Club, The Arbor Day Foundation, The Home for Little Wanderers, Cape Cod Cares for Our Troops, local food pantries and Toys for Tots to name a few.
“Consumers want to patronize and do business with companies they feel good about. By actively encouraging your clients to give back to the community and not be shy about it with your PR and marketing, you can create considerable goodwill for your firm. It really is a situation where everybody wins and nowadays, those are the situations you want to be in,” said Dubin.
PR Works offering The Works
For 20 years, PR Works has been providing a wide expanse of public relations services including strategic PR planning, news releases, feature story development, media placement, media coaching, newsletters, case studies, grand opening management, product and service launch management, press tours, and press conference management. In addition to public relations, PR Works provides complete marketing services such as brochure development, advertising campaigns, direct mail, and telemarketing.
For more information, you can visit our new website at http://www.prworkzone.com or become a fan of PR Works at http://www.Facebook.com/PRWorkzone. For FREE brochures entitled “How to Talk to the Press”, “Making Newsletters Noteworthy”, and “Seminars Lead to Motivated Prospects”, please contact Steve Dubin at (781) 582-1061, firstname.lastname@example.org, 51 Lot Phillips Road, Kingston, MA.