WOBURN, MA and ATLANTA, GEORGIA…
The influence of new technologies like handheld devices and social media has had a staggering effect on business and, for that matter, our everyday lives for the better part of the last decade. Yet in the franchise industry, franchisors have been relatively slow in employing these technologies to improve operations, particularly with regard to the role of the Franchise Consultant. That’s one of many topics to be addressed at Franchise Operations Performance Summit (OPS), set for December 4-5 in Atlanta, Georgia.
“Technology and new applications have dramatically improved how franchisors work and communicate with franchisees. In terms of franchise operations, however, we’ve only scratched the surface,” said Evan Hackel, founder of Ingage Consulting and one of the keynote speakers for the December Franchise OPS, to be held at the Centennial Hotel in downtown Atlanta. “We covered some Web 2.0 technology applications in previous OPS sessions. The Atlanta OPS will specifically target how modern technology can greatly enhance the Franchise Consultant role to improve service and performance.”
In addition to covering new material, this Franchise OPS will also feature several new franchise experts on its roster of speakers, including Bob Gappa, founder of Management 2000. Over the past 31 years, Gappa and Management 2000 have worked with more than 950 franchises, providing strategic insights and recommendations for those organizations to address critical business challenges and capitalize on new opportunities.
“Anybody who’s anybody in the franchising world either knows Bob Gappa or knows about him,” said Hackel.
In addition to Hackel and Gappa, other Franchise OPS speakers include: Deb Binder of Ingage Consulting, Rupert M. Barkoff of Kilpatrick, Townsend and Stockton; Keith Gerson of FranConnect; Eric Stites of Franchise Business Review; Stacey Ruth of Actio Marketing; Barth Getto of BizUnite; Mindy Golde of Listen360; and Matt Talbot of GoSpotCheck.
Topics to be covered at Franchise OPS include:
- Technology for Field Consultants
- The Field Consultant of the Future
- Better Onboarding
- FDD Item 19 – How to Do It Right
Said Adam Marmelstein, COO, Brightway Insurance of Franchise OPS, “Even if you know a great deal about many topics, you don’t. Come and learn more about what you don’t know so you can take the first or fiftieth step down the path to success.”
In addition to the educational benefits, roundtable discussions and networking opportunities with C-level franchise executives, the Franchise OPS offers the added bonus of being approved for 300 CFE credits by the International Franchise Association.
“With a lot of conferences, you come away with good ideas and make some good connections but because you get that information on the fly, it’s not as easy to implement when you get back to the home office,“ said Hackel. “With Franchise OPS, each attendee will be able to take actionable items back with them to help improve their franchise operations.”
Interested parties can register for the Franchise OPS before November 3 for $599. After that, the fee increases to $699.
Added Hackel, “Those interested in attending should register early. The previous OPS in Denver sold out before the early bird special and something tells me that with our agenda and roster of speakers, the same will be true in Atlanta.”
Franchise OPS is sponsored by FranConnect, Franchise Business Review, Kilpatrick Townsend and Stockton; Actio Marketing, BizUnite, Ingage Consulting, Listen360, Management 2000 and Go/Spot Check. For complete information on Franchise OPS, please visit http://www.franchiseoperationssummit.com.
About Ingage Consulting
Ingage Consulting is a management consulting firm that works with franchisors and franchisees to improve the franchise organization’s culture which in turn increases sales and satisfaction; improves growth and retention and boosts loyalty and profits. Ingage Consulting provides solutions that drive the cooperation, commitment, passion and loyalty of both franchisors and franchisees. The company helps solve the problems of franchise organizations by offering services that range from partnership creation and vibrant intranet community creation to trust building, improved communication and strategic planning. After a thorough assessment, Ingage Consulting devises solutions to a franchise organization’s challenges. These solutions may include the development of methods that maximize collaboration among franchisees/licensees or the development of a clear strategy and execution plan for change which is customized to meet organizational objectives.
Evan Hackel, Ingage founder and management expert has more than two decades of experience in best practices, turnaround strategies and team dynamics. He is often engaged to analyze franchise businesses, provide recommendations and facilitate strategic planning. He is a member of the International Franchise Association and New England Franchise Association.
Ingage Consulting is located at 400 Trade Center, Suite 5900 in Woburn, MA. For more information, contact (781) 569-5900 or visit the website www.ingage.net.