When Viamark Advertising announced its new franchise offering earlier this year, it drew the attention of industry media giant Ad Age magazine, which touted Viamark as having a unique agency model that clearly filled a niche in the advertising agency industry. While the article was a milestone for the long-time industry veterans who founded Viamark, Glenn Anderson and Mark Storie, it did not go their heads. In fact, the exposure has made the two increase their focus on helping advertising professionals across the U.S. realize the dream of owning their own advertising agency.
“We’re looking to get the word out to advertising professionals all over New England and beyond that the goal of owning their own agency is within reach. That takes a consistent effort utilizing a number of different vehicles,” said Anderson, noting that Viamark Advertising recently joined the International Franchise Association (IFA) and the New England Franchise Association (NEFA).
Utilizing their experience in marketing and media sales management, Anderson and Storie developed a unique business model that enables franchisees to get up and operational quickly. Viamark provides the resources to help franchisees offer media buying, creative services, ad production, and digital services to each of their clients.
“If you are running a one- or two-person shop, it can be challenging to offer all the advertising services clients need today” said Anderson. “We offer these resources, plus a proven formula for winning new clients and growing a business.”
Viamark currently has 12 franchised offices in four states. The company’s headquarters are in Plymouth, Massachusetts.
Anderson, a native of Norwell, Massachusetts, who began his advertising career in Braintree and Springfield, Massachusetts said: “Being located in Plymouth puts us in the middle of two important New England media markets, Boston and Providence. We’ve had good success in the southeast and Philadelphia. Now that we’ve relocated our franchise operations to Massachusetts, my primary focus is opening new offices right here in New England. Viamark clients receive the personal attention of a one- or two-person shop but get the creative and resources of an agency you’d find based in Boston or another major market. And that’s what’s very appealing to potential franchisees.”
“This is different from most other franchise opportunities in that you do have to have experience and knowledge of the advertising industry,” said Storie. “For the right individual who has that background and client relationships, however, we can provide the resources so they can avoid the pitfalls that a startup might face and allow them to build a book of business quickly. Together, we can bring success to our clients and our businesses faster than either of us can alone. It’s a mutually beneficial partnership. It just makes sense.”
With 12 offices in four states, Viamark handles more than 150 local and regional accounts from South Carolina to Massachusetts, in addition to national clients throughout the U.S. Viamark specializes in strategic media buying and creative services, including radio, television, print, outdoor and digital advertising.
Some of Viamark’s core industries include automotive, healthcare, pharmaceutical, education, restaurant, retail and real estate.