What if the phone doesn’t ring and customers don’t come through the door? Flick off the lights and fold or get aggressive?
“Accept the recession or get aggressive” is a two hour seminar which outlines new proactive ways of winning new business. The workshop is set for Wednesday, March 25, 8:30 a.m. to 10:30 a.m. and will be held at 25 Braintree Hill Office Park, Suite 200, Braintree.
The objective and informational panel presentation will feature Ken Cheo, a seasoned sales consultant and director of Winfree Business Advisors based in Braintree, Mass.; Sean Lobdell, CEO of the new media and marketing firm Stainless Communications, Inc. based in Lynn, Mass.; and Steve Dubin, President of PR Works, a direct response public relations firm based in Kingston, Mass.
Topics to be discussed include how to find the right customers; how to duplicate your best customers; how to generate warm leads; and when to fire bad clients. Additionally, the panel will outline step-by-step ways to combine a consistent marketing strategy with effective sales tactics.
“Participants should walk away from this workshop with a new perspective on the today’s sales and marketing landscape,” noted Ken Cheo. He added, “This will open eyes and provide specific and immediate suggestions to transform the business development process.”
The fee for the event is $20 per person and the entire proceeds will be donated directly to the Marshfield Boys & Girls Club. A complimentary Continental breakfast will be served. Reservations are required and can be made by contacting Ken Cheo, (781) 930-3220 or kcheo@winfree.org
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