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ViaMark Advertising

Mad Men dreams? Viamark Advertising initiates franchise opportunity offering.

May 14, 2013 //  by admin

Plymouth, Mass./New Bern, NC

The popular TV show “Mad Men” has revived the luster of the advertising agency world.  Although the industry may no longer consist of an on-going cocktail party and romantic whirlwind, the industry continues to offer an open canvas for creative ideas and opportunity.

Viamark Advertising, the leading advertising agency franchise company with corporate offices in Plymouth, MA and New Bern, NC as well as 12 franchised offices in seven markets, is now offering franchise opportunities and seeking strategic thinkers to own and operate their own advertising agency.

With extensive experience in marketing and media sales management, Viamark’s founders Mark Storie and Glenn Anderson have developed a unique business model that allows franchisees to get up and operational quickly.  Viamark provides the resources to help franchisees offer media buying, creative services, ad production, and digital services to each of their clients.

Viamark is initially looking for qualified candidates in markets throughout the East Coast.

“Many people who have worked in various advertising positions have dreamed of running their own ad agency, but hesitated because they may not have had all the tools, support or infrastructure,” noted Glenn Anderson, one of the founders of ViaMark Advertising and the Franchise Sales Director.  “Viamark offers a proven formula for winning new clients and growing a business.  We are excited about helping people attain their dreams.”

“This is different from most other franchise opportunities in that you do have to have experience and knowledge of the advertising industry,” said Mark Storie, President of Viamark Advertising. “For the right individual who has that background and client relationships, however, we can provide the resources so they can avoid the pitfalls that a startup might face and allow them to build a book of business quickly. Together, we can bring success to our clients and our businesses faster than either of us can alone.  It’s a mutually beneficial partnership.  It just makes sense.”

Franchisee candidates should have five plus years media sales and/or management experience or five plus years ad agency experience in account management and/or business development.  Other helpful attributes and background include local market knowledge and contacts, creative and strategic thinking, relationship oriented – rather than transactional oriented, composed and capable of managing multiple tasks at once, positive and outgoing.

With 12 offices in seven media markets, Viamark handles over 150 local and regional accounts from South Carolina to Massachusetts in addition to national clients through the U.S. Viamark specializes in strategic media buying and creative services, including radio, television, print, outdoor and digital advertising.

Some of Viamark’s core industries include automotive, healthcare, pharmaceutical, education, restaurant, retail and real estate.

To learn more about Viamark, visit www.viamarkfranchise.com  and www.viamark.com.

Mad Men dreams? Viamark Advertising initiates franchise opportunity offering.Read More

Category: Client News, Franchise NewsTag: advertising agency, franchise opportunity, ViaMark Advertising

Boston media veteran joins ViaMark Advertising’s New England office

Kristin Capezzone

October 5, 2010 //  by admin

Kristin Capezzone
Kristin Capezzone of ViaMark Advertising

BOSTON, MASSACHUSETTS…

Seasoned and savvy media professional Kristin Capezzone has joined the New England office of ViaMark Advertising as a Senior Account Executive.

Capezzone recently served as an account executive for Comcast in the Connecticut and Massachusetts areas.  In that capacity she earned several awards including the President’s Club and 110% Club.  Previous to Comcast, Capezzone began her career at WTNH-TV, the ABC affiliate in New Haven, CT.

A native of Guilford, Connecticut, Capezzone currently lives in the Brighton section of Boston. She is a graduate of Central Connecticut State University.

 “Kristin has both the media knowledge to help our clients make prudent media choices and the experience in both new and traditional media to create effective marketing strategies for our clients.” noted Glenn Anderson, one of the founders of ViaMark Advertising and the managing director of the New England Regional office located in Plymouth, Massachusetts.

 Capezzone commented, “I’m really looking forward to introducing a wide range of advertising options that capture the imagination of targeted audiences and deliver game changing results.”

Anderson expanded, “Kristin is a ‘can do’ person who makes sure her clients get both personal attention and results. We are delighted to have her join our agency and add to our continued growth in the New England region.”

Plymouth is one of ViaMark Advertising’s twelve offices. The agency handles over 100 accounts from South Carolina to Massachusetts and specializes in strategic media buying, and creative services, including radio, television, print, and outdoor.

ViaMark specializes in developing and implementing advertising programs for automotive, medical, restaurant chains, retail and real estate clients.

For more information, visit www.Viamark.com. 

Boston media veteran joins ViaMark Advertising’s New England officeRead More

Category: Client NewsTag: advertising agency, Boston ad agency, ViaMark Advertising

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