Plymouth, Mass./New Bern, NC
The popular TV show “Mad Men” has revived the luster of the advertising agency world. Although the industry may no longer consist of an on-going cocktail party and romantic whirlwind, the industry continues to offer an open canvas for creative ideas and opportunity.
Viamark Advertising, the leading advertising agency franchise company with corporate offices in Plymouth, MA and New Bern, NC as well as 12 franchised offices in seven markets, is now offering franchise opportunities and seeking strategic thinkers to own and operate their own advertising agency.
With extensive experience in marketing and media sales management, Viamark’s founders Mark Storie and Glenn Anderson have developed a unique business model that allows franchisees to get up and operational quickly. Viamark provides the resources to help franchisees offer media buying, creative services, ad production, and digital services to each of their clients.
Viamark is initially looking for qualified candidates in markets throughout the East Coast.
“Many people who have worked in various advertising positions have dreamed of running their own ad agency, but hesitated because they may not have had all the tools, support or infrastructure,” noted Glenn Anderson, one of the founders of ViaMark Advertising and the Franchise Sales Director. “Viamark offers a proven formula for winning new clients and growing a business. We are excited about helping people attain their dreams.”
“This is different from most other franchise opportunities in that you do have to have experience and knowledge of the advertising industry,” said Mark Storie, President of Viamark Advertising. “For the right individual who has that background and client relationships, however, we can provide the resources so they can avoid the pitfalls that a startup might face and allow them to build a book of business quickly. Together, we can bring success to our clients and our businesses faster than either of us can alone. It’s a mutually beneficial partnership. It just makes sense.”
Franchisee candidates should have five plus years media sales and/or management experience or five plus years ad agency experience in account management and/or business development. Other helpful attributes and background include local market knowledge and contacts, creative and strategic thinking, relationship oriented – rather than transactional oriented, composed and capable of managing multiple tasks at once, positive and outgoing.
With 12 offices in seven media markets, Viamark handles over 150 local and regional accounts from South Carolina to Massachusetts in addition to national clients through the U.S. Viamark specializes in strategic media buying and creative services, including radio, television, print, outdoor and digital advertising.
Some of Viamark’s core industries include automotive, healthcare, pharmaceutical, education, restaurant, retail and real estate.