Unleash the Power of The Press

PR

Blog on and cash in on the traffic

In a previous blog, we talked about blogging as a means to generating traffic on your Web site. Here’s a little more detailed explanation as to why.

Blogs provide you with the opportunity to showcase your expertise in a more casual, less salesy forum. With a little research on the keywords that people are searching for in your area of expertise, you can create keyword-heavy blogs that can generate search engine traffic.

Besides helping more people find your site via the search engines, a blog, if written well and with useful content, can make those visitors stick around your site a bit longer. Perhaps even visit again on their own if the blog information is useful and updated on a regular basis.

So, you’re probably saying, who’s got time to run a business and blog. The answer is that you can probably repurpose existing information.  It is likely that you already have an abundance of material you could convert into a short 150 to 300-word blog. Press releases, E-newsletters, announcements, some Web content, brochure content and ads can all be repurposed into blog content. Just remember that blogs on a business site should be there to inform. If you can achieve that goal, the sales will come.

PR Works helps clients maintain a consistent page one online search presence with a variety of efforts, including planning and posting blog entries.  Contact us if we can help you with basic blogging and tackling.

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Refuse to Participate in the Recession

 

You can either let the economy define your business or you can create your own path!

Consider FREE news coverage as one of your first opportunities.  But what is news?  How do you package it?  Who do you send it to?

Let’s start with what are the hot buttons for real news that will generate real coverage. What is a feature story in the Local Daily Tribune worth? The Nearby Big City Business Journal?  The Weekly Chronicle?  Thousands or more.

This “editor approved” information is said to have 10 times the impact of traditional, paid advertising.  Public relations helps “position” your company as the “top of the mind” choice and “innovator” in your field.  This brand name recognition and expert position will pave the way for new and expanded business.

In effect, the media blows your horn for you and, if well orchestrated, you can name the tune.

  • Milestones
    Example – 1,000th giddy customers, 2,000 handshakes

  • Anniversary
    Example – # of years in business

  • Gold Standard Student
    Example – Work with the local high school to recognize exceptional students and give them recognition.

  • Community involvement
    Example – Take a bow when donating either money or services.

  • New key staff or additional training or promotion
    Example – Announce a new manager, seminar attendance, new title.

  • New technologies
    Example – Announce new software breakthrough, etc.

  • Trends
    Example – How is this impacting modern day life.

  • Human interest
    Example – Unusual stories of hope, inspiration, humor.

  • Useful tips
    Example – How can someone better use your service/product.

  • Special day or event
    Example – Create your own celebration day.

Your local daily newspaper may print the article this week. Your community weekly may run it next week.  The regional business journal may not have space for it until next month.  Yet, the cumulative effect is “time released” visibility. 

News releases are often the catalyst for bigger, feature stories.

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