E-newsletter service is now only a click away. PR Works, a public relations and marketing firm based in Kingston, Mass. and serving clients throughout the U.S., has become a Constant Contact Business Partner and offers full e-Newsletters, including writing, design and dissemination.
As a business partner, PR Works has the capability to create and manage Constant Contact email campaigns for clients, which in turn enables their clients to very inexpensively and consistently stay in front of their existing customer base and network. In this way, PR Works’ clients are better able to solidify their customer relationships while potentially generating new business leads.
Utilizing Constant Contact’s marketing tools, PR Works is able to develop, design and disseminate e-newsletters, surveys and other promotional materials via email to recipients who have opted-in to a client’s Constant Contact mailing list. After an email has been delivered, PR Works is able to see how many recipients opened, clicked and forwarded the email by generating a Constant Contact campaign report. Constant Contact subscriber reports enable the company to track new and removed contacts and more. Constant Contact, which has a strict “no SPAM” policy, maintains all email lists, automatically adding and removing recipients who opt-in and out of email subscription.
According to Steve Dubin, president of PR Works, “A business’ existing customer base and network is a valuable commodity. Staying in front of clients online helps keep that bond intact by virtue of regular interaction. As a Constant Contact business partner, we take the marketing chore of creating, distributing and tracking e-newsletters and other materials off our clients’ plates so they can concentrate on what they do best.”
He continued, “We have the capability to analyze results from each mailing which helps us to determine what works for each client. Then we factor it into strategic development of their PR campaign.”
Short, informational e-newsletters that provide tips or inform customers of news or events enable PR Works clients to circumvent the postage, printing, graphic design and mailhouse service cost of traditionally printed newsletters. PR Works assists with the strategy, development and consistent production of e-newsletters and other promotional materials on their clients’ behalf.
The company provides Constant Contact capability to clients who are on retainer and also to those opting for a la carte public relations and marketing services.
For more information, contact PR Works at 781-582-1061 or visit www.prworkzone.com.
PR Works offering The Works
PR Works Public Relations agency offers a wide expanse of public relations services including strategic PR planning, news releases, feature story development, media placement, media coaching, newsletters, case studies, grand opening management, product and service launch management, press tours, and press conference management. In addition to public relations, PR Works provides complete marketing services such as brochure development, e-mail campaigns, advertising campaigns, direct mail, and telemarketing.
PR Works is headquartered in Kingston, MA. For more information, visit www.prworkzone.com or contact (781) 582-1061.
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