ANDERSON, COLUMBIA, GREENWOOD AND OCONEE, SC… Lakefront Living International, LLC, a national real estate franchise company focused exclusively on the buying and selling of lakefront and lake community properties, is expanding their franchise business and actively seeking new franchisees to service the South Carolina vacation, retirement and “working from home” destination.
Realtors looking to take advantage of Lake Keowee, Lake Hartwell, Lake Greenwood, and Lake Murray’s evergreen markets will have a powerful new partner, as real estate franchise Lakefront Living seeks to enlist new franchisees in these areas.
A realtor specializing in lake-adjacent properties has a particular edge in South Carolina’s lakes market, and by tapping into the resources afforded to all Lakefront Living franchisees, franchise operators in the area have a unique opportunity to dominate one of the most promising growing markets in the U.S. Effective territory expansion is one of Lakefront Living’s key areas of focus, and one of the primary benefits offered to franchisees.
A Lake-filled Region with an Abundance of Options
Lake Keowee, a man-made reservoir in South Carolina’s Oconee County, located near the base of the Blue Ridge Mountains and within a few hundred miles of three states and eight major cities, has seen upwards of 100 communities established since the 1970s. With more than 300 miles of shoreline, the Lakefront Living team estimates there may be up to 1,000 – 2,000 properties up for sale at any given time. And crucially, the vast majority of those properties are undeveloped, meaning realtors can expect long-term growth in the market.
One of the jewels of the Southeast, Lake Hartwell is a man-made reservoir created by Hartwell Dam. With 56,000 acres of water and 963 miles of shoreline, it’s one of the most popular and largest recreation lakes in the region. It’s also a thriving habitat for Catfish, Striped Bass and Walleye as well as Largemouth Bass.
Lake Murray is man-made reservoir created by the Saluda Dam and fed by the Saluda River. With 50,000 acres and 650 miles of shoreline, it extends to Lexington, Saluda, Newberry and Richland counties and is renowned for its recreational activities including fishing, camping, boating and more.
Lake Greenwood, known to those who prefer a slower pace, offers 11,400 acres and 212 miles of shoreline that extends into Greenwood, Laurens and Newberry counties. This man-made recreational lake is fed by the Saluda and Reedy Rivers and not only provides drinking water but plentiful recreational opportunities as well.
Checking All the Boxes
Scott Freerksen, co-founder and CEO of Lakefront Living International explained. “These four lake areas meet all of our criteria for successful franchise locations. Market size, location, diversity of real estate offerings, attractions, climate, accessibility — essentially, they check every single box.”
In addition to vacation homes, Freerksen also pointed to the growing number of full-time residences popping up in the area to explain why right now is the perfect time to break into the market. Because of the region’s year-round temperate climate and increasing access to high-quality amenities, the lake has become an increasingly attractive destination for retirees as well as those working remotely.
According to Christine Mosier, Lakefront Living International’s Chief Operations Officer, “We’re looking for agents and brokers who have a true passion for lakefront properties. We’re all about letting our systems run the business and having the right people run the systems. We can teach those systems to anybody, but we can’t teach passion. As our franchisees become dominant in their market, that passion is going to be essential to growing their team and benefiting from our larger community of brokers across the country.”
Changing Lives One Lake House at a Time
Lakefront Living International franchisees, known as “partners”, are the local, on-the-ground experts who provide critical community details for prospective buyers that includes specific shoreline conditions, neighborhood characteristics, zoning regulations, lake management operations, Lakefront events, and even offer boat tours of properties.
“What differentiates Lakefront Living is our comprehensive database of thousands of lakes analyzed to date along with our one-stop-shop website, LakefrontLiving.com, with the lake buyer in mind. After all, the buyer is essentially buying the lake first and the home second,” explained Mosier.
Lakefront Living has an extensive database of details for 2,809 lakes. In addition to its recent expansion into South Carolina, the company has established franchise territories in Alabama, Arkansas, Connecticut, Massachusetts, Missouri, New Hampshire, North Carolina, Ohio, Rhode Island and Tennessee.
Freerksen continued, “We’ve taken a different approach than other real estate franchises—they deal with market saturation, while we want franchisees to be able to expand their market as much as they’d like. When we enter into a new state, a franchisee’s territory is based on market size, but they have first right of refusal for the rest of the state, meaning franchisees at Lake Keowee, Lake Hartwell, Lake Greenwood, and Lake Murray have the chance to grow their business throughout South Carolina.”
What Sets Lakefront Living Apart
Lakefront Living International is the only national franchise with exclusive protected territories. Lakefront Living provides an easy path to move from Agent to Owner in 90 days, and their proprietary marketing strategy generates lakefront specific leads exclusively handed to the franchisee. These are just a few aspects of what sets them apart from other real estate franchises.
Real estate agents and brokers may learn more about Lakefront Living International franchise opportunities by visiting www.lakefrontfranchise.com or email firstname.lastname@example.org or call (833) 4MyLake / (833) 469-5253.
About Lakefront Living International, LLC
Founded in 2014, Lakefront Living International, LLC is a national real estate franchise company focused exclusively on the buying and selling of lakefront properties. As the only lake-focused real estate franchise in the United States, the company is dedicated to providing their unique business model to agents who share their passion for the lakefront lifestyle. Lakefront Living International, LLC’s proven systems use the power of niche marketing and client lifecycle principles to provide a true competitive advantage. One thing that sets the brand apart from other big-box real estate franchises and independent brokers alike is the freedom it grants franchisees in relation to territory size. The company has an ambitious expansion plan and is focused on attracting future partners.
The LakefrontLiving.com brand is a frequent Partner of HGTV Lakefront Bargain Hunt. They have also sourced locations for a hit movie and were featured on WCVB-TV (ABC) Channel 5 Boston Chronicle.
Real estate agents may learn more about Lakefront Living International franchise opportunities by visiting www.lakefrontfranchise.com. Buyers and sellers of lakefront and lake community properties may learn more about Lakefront Living by visiting www.lakefrontliving.com.