Some families will sit down for a spirited telling of The Night Before Christmas. Others will imbibe in such holiday classics as It’s a Wonderful Life, the Brady, Miracle on 34th Street and A Very Brady Christmas. Here at PR Works, we share our equally heartwarming take on holiday cards.
Don’t do it. Spare me the holiday e-cards.
Warning. Don’t send holiday e-cards.
E-cards scream “I almost care”. E-cards involve little effort, little cost, little personal sentiment.
Similarly, holiday cards are more likely to burn than build a bridge.
Keeping in touch is a wonderful thing, doing so en mass and with a generic message, however, is somewhat insulting.
If you want to wish me Merry Christmas, Happy Hanukkah, Happy New Year or any other holiday…
- Send me a real, honest to goodness snail mail card.
- Call me to catch up.
- Drop by and visit.
- Take me to lunch.
- Join me for coffee.
- Invite me to a holiday gathering.
- Buy me a little gift.
As a re-seller of Constant Contact and other email platforms, I understand the value of regularly connecting with your network. Use email with discretion. Share business news via e-newsletters. Celebrate holidays with authentic good cheer and in person, if possible.