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DirectBuy of Boston South

Rolling a 7…DirectBuy of BostonSouth, Rockland, ranks 7th in U.S. in merchandise sales for January 2009

ROCKLAND, MA…

DirectBuy of Boston South, located at 10A Commerce Road in Rockland, ranked seventh among all U.S DirectBuy clubs in merchandise sales for the month of January 2009.

“Being ranked seventh in the country is pretty amazing. In today’s economy, people are finding buying direct is a smart choice. The last three months are the best we’ve had in our 22-year history while servicing the South Shore of Boston. We haven’t down-sized our staff, as a matter of fact – we just hired four new people, and are looking for one more to join our staff,” said John Massaria, owner of DirectBuy of Boston South.

With more than 165 locations in North American and Canada, DirectBuy is the leading home improvement and furnishings designer showroom, offering direct insider prices. DirectBuy members have the ability of buying directly from more than 700 brand-name manufacturers and their authorized suppliers. 

Looking at the trends in the market, stores like Amazon.com, warehouse clubs, and DirectBuy are all experiencing similar growth at this time. According to news and stock reports, Costco and BJ’s, along with Amazon.com, reported an average increase in merchandise growth of 16-18% over last year’s numbers. DirectBuy of Boston South is experiencing the same growth; 17% over last year’s volume.  The main difference is that DirectBuy offers these items direct from the manufacturer with no traditional mark-ups.

So what can you buy at DirectBuy? DirectBuy clubs offer members the opportunity to enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products and accessories. In addition, DirectBuy boasts a team of designers to help members with their purchases and gives them access to a roster of hand-selected contractors to expedite those projects, usually at a discounted price for members.

“People are staying in their homes longer now and dollars that may have gone towards the purchase of a new home are now going to improving their current ones,” said Massaria. “Perhaps more than that, people have less to spend and it’s absolutely a must to get the most value for those precious dollars. That’s why DirectBuy makes more sense in today’s economy than when times are good, and is part of why we’re off to a good start in 2009.”

DirectBuy Membership

Consumers who are interested in joining DirectBuy of Boston South are encouraged to attend an exclusive Open House event, which is designed to educate families about DirectBuy’s unique business model.  The Open House also helps consumers better understand how DirectBuy members avoid traditional retail markup when purchasing brand-name merchandise. 

About DirectBuy

For more than 37 years, DirectBuy has been showing hundreds of thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 160 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US, and more than 500 brand-name manufacturers and authorized suppliers in Canada.

Consumers interested in seeing DirectBuy’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuybostonsouth.com or www.directbuycares.com.

Rolling a 7…DirectBuy of BostonSouth, Rockland, ranks 7th in U.S. in merchandise sales for January 2009Read More

DirectBuy plays Santa for robbery victim.

ROCKLAND, MA…

For Jose Lacen, Christmas easily could have been ruined when thieves took his television, some cash and the presents for his two daughters. But no matter the amount of material items the thieves stole, they couldn’t take his Christmas spirit. Touched by Lacen’s story, DirectBuy of Boston South, the leading members-only and home improvement center, helped to spread more of that spirit by replacing the stolen television.

DirectBuy of Boston South Owner John Massaria, along with Sales Manager Marc Brennan, delivered the 37-inch flat screen to Lacen’s Roslindale home. It was a gift sent from heaven for Lacen, confined to a wheelchair since an illness left him in a coma for a month back in 2000, who relies on the television for company.

“When we heard about what happened to Jose, and his unwillingness to give up, it wasn’t a question of could we help him out, but how quickly,” said Massaria.

In addition to delivering the television, Massaria and Brennan set up a DVD player that another well-wisher had dropped off earlier. Massaria also arranged for Comcast to upgrade his wiring for the new television set.

DirectBuy of Boston South’s gifts were but a few Lacen received after word of his plight got out. Among the items contributed by other “secret Santas” were replacement gifts for his 10-year-old and 18-year-old daughters.

Said Lacen, “So many people have been so kind and that’s something I’ll never take for granted. I’ve been blessed all over the place.”

Added Massaria, “It’s unfortunate what happened to Jose but the response to his situation shows that the good and decent people are many and that the Christmas spirit is still very much alive.”

Lacen is not the only member of the community that DirectBuy is helping out this holiday season. DirectBuy of Boston South, and the other DirectBuy locations in greater Boston are holding a holiday food drive. Those wishing to contribute canned goods and starches (e.g. dry cereal, pasta, etc.) to DirectBuy’s holiday food drive can visit DirectBuy Showrooms at the following addresses:

  • DirectBuy of Boston South, 11A Commerce Road, Rockland, MA, 781-878-8846.
  •  DirectBuy of Boston West, 422 Boston Turnpike, Shrewsbury, MA, 508-842-8800.
  •  DirectBuy of Boston North, 100A Fallon Road, Stoneham, MA, 781-438-8111.

DirectBuy franchises offer members the opportunity to enjoy enormous savings on home furnishings, home improvement items, entertainment and outdoor products and accessories by purchasing wholesale, directly from the manufacturer. In addition, DirectBuy boasts a team of designers to help members with their purchases and gives them access to a roster of hand-selected contractors to expedite those projects.

Consumers interested in becoming members may obtain a Visitor’s Pass to attend an Open House by contacting the showrooms listed above or visiting www.directbuy.com.

About DirectBuy

For more than 37 years, DirectBuy has been showing thousands of consumers unparalleled ways to save as they shop for virtually everything for in and around their homes – from furnishings, home improvement and flooring, to entertainment and outdoor products, accessories and much, much more. With more than 160 locations in North America, DirectBuy offers its members access to approximately 700 brand-name manufacturers and their authorized suppliers in the US, and more than 500 brand-name manufacturers and authorized suppliers in Canada.

Consumers interested in seeing DirectBuy’s savings, service and selection up close may obtain a Visitor’s Pass to attend an Open House by visiting www.directbuy.com or www.directbuycares.com.

DirectBuy plays Santa for robbery victim.Read More