PR is one of the most cost-effective marketing tools available to small to mid-market businesses. But what are the strategies and tactics to maximize PR? PR Works has coined the phrase “Direct Public Relations”. It’s a relatively new a new approach to PR that emphasizes direct response. And it’s what Steve Dubin will be talking about at two public relations workshops sponsored by SCORE: March 19 in Walpole, MA and April 21 in Waltham, MA.
As part of his presentation, Steve will take on a wide variety of PR topics, including:
- What is newsworthy?
- How do you measure results and ROI?
- How do you get the press to cover your news?
- How do you create “outside the box” PR opportunities?
- How do you talk with the press?
- How do you repurpose news coverage?
The March 19 public relations workshop will be held at the Co-Working Station at Walpole, 55 West Street, 2nd Floor, Walpole, MA 02081, from 6:30 PM to 8:00 PM. You can register for this free workshop by clicking here.
Steve will run a second “Direct PR” session on Thursday, April 21 at the Waltham Public Library, 735 Main St, Waltham, MA 02451, from 6:30 PM to 8:00 PM. To pre-register for that session, contact SCORE-Boston, firstname.lastname@example.org, 617-565-5591.