Change – count on it!
By Steve Dubin, PR Works
Just last week I was attempting to parrot my “elevator pitch” and was interrupted.
“What do PR firms do now that on one has the time or the interest in reading the Boston Globe?”
This is NOT the first time I’ve heard this challenge. First, I inform my colleague that we now call our former powerhouse newspaper the Boston Glo. Half the circulation, all the pomposity.
Second, I explain that PR is STILL about reaching people and positioning our clients as the “go to” source for their product or service. It’s just that the WHERE has changed.
Instead of starting the day with the Boston Globe and a cup of coffee, it is fire up Boston.com, Facebook, LinkedIn, Twitter and YouTube for starters.
Now the challenge is to be visible is ALL the places that your best prospect might be looking. Google, Vimeo, Craig’s List. Feed the beast. And feed the information beast on a regular basis – or your competition will be MORE visible.
Content is still KING on the Internet. “How to” articles, intro videos, milestone news releases and blogging of all of these help create a presence, some traction, brand recognition.
The new fractionalized media landscape challenges you to be more creative, more aggressive and more consistent.
Need help identifying opportunities? Packaging them? Getting messages to the right audiences?
Email me, Tweet me, send a LinkedIn message. Or go Old School and pick up the phone.