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Orange Leaf frozen yogurt grand opening in Needham, Mass has ‘em lining the streets.

Nearly 2,000 “froyo” lovers lined Highland Avenue for the grand opening of Orange Leaf in Needham on July 31. Located right across the street from Needham High School at 1185 Highland Avenue, the line at the new Orange Leaf, not so coincidentally, was about the length of Needham High’s football field for a good part of the evening.

NEEDHAM, MA…

Nearly 2,000 “froyo” lovers literally lined the streets to attend the grand opening of the newest Orange Leaf Frozen Yogurt located at 1185 Highland Avenue across from Needham High School in Needham, Mass.

Those who attended the grand opening, which took place from 6pm to 11pm on July 31, received a FREE Froyo and all the toppings they could pile on.

Said one attendee while waiting in a line that extended to nearly the length of a football field all night, “I’ve never seen anything like this in Needham in my 50 years of living here.”

In addition to the froyo giveaway, the grand opening featured dozens of raffles of everything from t-shirts and travel cups to an iPad Mini. Balloon artists and other children’s entertainment also kept the crowds entertained while people enjoyed their froyo.

“You could not ask for a better grand opening. We are absolutely thrilled to have given away over 15,000 ounces of free froyo and tempting toppings to the Needham area community!” said, Gerry Pelissier, co-owner of the Orange Leaf Needham location. “We chose this location due its proximity to the Needham High School – across the street!  We believe that Orange Leaf can make a difference in providing a “healthier dessert” to kids and adults alike with a low or no-fat, great tasting treat.

Orange Leaf makes 16 flavors of froyo fresh each day from a portfolio of 70. Since the Needham location’s initial opening at the end of June, the most popular flavors have Brownie Batter, Oreo, Orange and Vanilla Swirl.  Orange Leaf’s seasonal offering is Root Beer Float froyo.

Pelissier added, “We are all about choices and we offer more than 50 different toppings from fresh fruit (including chocolate dipped strawberries) to freshly baked waffle cups, hot fudge and home-made whipped cream.”

The Needham location marks the second Orange Leaf store opened by Pelissier and his partners. The first is in Canton, Massachusetts at Cobbs Corner. Each Orange Leaf employs 25 local people.

The Needham store encompasses a roomy 2,500 square feet and features a variety of seating including a community table for larger families and groups, cozy orange leather couches, high top tables and more.  The store also features complimentary WI-FI and USB charger ports for Phones and Laptops.

About Orange Leaf Frozen Yogurt

Orange Leaf Frozen Yogurt is a self-serve, choose-your-own-toppings frozen dessert chain with more than 275 locations from coast to coast. Ranked one of the fastest growing limited service chains by Technomic, Orange Leaf’s pro-franchisee culture encourages owners to become a part of their communities and provides them with the necessary ingredients for success.

Orange Leaf offers a multitude of delicious, traditional and original flavors, including no-sugar-added, gluten-free and lactose-free alternatives. Customized with a generous selection of do-it-yourself toppings, Orange Leaf provides an innocent indulgence, self-served in a stimulating, contemporary atmosphere. Store hours are Sunday – Thursday 11a.m. – 11 a.m., Friday – Saturday 11a.m. – 12a.m.

For more information and franchise opportunities, visit www.OrangeLeafYogurt.com, call 508-681-9804, like Orange Leaf Yogurt on Facebook, or follow us on Twitter @myorangeleaf.