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New wholesale partnership – West Side Marketplace now carries Between Rounds signature bagels

April 17, 2026 //  by admin

MANCHESTER, EAST WINDSOR, SOUTH WINDSOR, TOLLAND AND VERNON, CT… 

Between Rounds Bakery Sandwich Café, the unique bakery café and bagel shop with five locations in Connecticut, has announced a new wholesale bagel partnership with West Side Marketplace at Rocky Hill.

West Side Marketplace, located at 887 Cromwell Ave., Rocky Hill, CT 06067, now offers Between Rounds signature bagels. Packaged in brightly colored bags, the four-packs feature the following flavors: Plain, Sesame, Poppy, Everything, Asiago, and Cheddar bagels. 

Between Rounds’ locally-made bagels in brightly packaged four-packs are now available at West Side Marketplace in Rocky Hill.

Meeting their wholesale partners’ high-quality standards, Between Rounds signature bagels are consistent and made from the same family recipe for over 35 years. All the bagels are locally-produced and packaged at Between Rounds’ state-of-the-art South Windsor, Connecticut headquarters and are delivered fully baked to their wholesale partners.

Between Rounds bagels are located in the frozen foods section at West Side Marketplace.

“Now West Side Marketplace customers can look for a variety of Between Rounds bagels in bright packaging in the freezer section,” said Jerry Puiia, co-founder of Between Rounds. “They’re easy to spot and easy to enjoy. Grab a four-pack and take home fresh delicious bagels for the week.”

West Side Marketplace is independently-owned by the Romeo family.

Puiia continued, “Between Rounds is proud to have our bagels featured at West Side Marketplace and we look forward to a long-term partnership with the Romeo family.” 

For a comprehensive list of wholesale partner store locations, visit betweenroundsbagels.com/grocery-retailers/

Retailers interested in becoming wholesale partners to complement their offerings with Between Rounds fresh-baked, local products are encouraged to contact Jerry Puiia at 

(860) 291-8780.

Between Rounds 

The family-owned Between Rounds has been in business for over three decades and is the brainchild of brothers Jerry and Joseph Puiia, Staten Island, NY natives. Between Rounds has five corporate and franchised bakery café and bagel shop locations in Connecticut and is a wholesale bagel supplier to more than 100 grocery retailers in the state and beyond. Between Rounds was honored as “2024 Bakery Partner of the Year” by Big Y, one of the largest independently owned supermarket chains in New England.

The Puiia hallmark is manufacturing and selling their own bagels, which sets Between Rounds apart from other cafés. Between Rounds has wholesale bagel partnerships with independent, family-owned and multi-location grocery retailers, innovative dairy delivery services, hospitality groups, and others in Connecticut and Massachusetts. Made from the same family recipe for over 35 years, Between Rounds signature bagels are consistent and meet their wholesale partners’ high-quality standards. All the bagels are locally-produced at Between Rounds state-of-the-art South Windsor, CT headquarters and are delivered fully baked and packaged to their wholesale partners.

For more information about Between Rounds’ unique franchise and wholesale offerings, contact (860) 291-0323 or visit https://betweenroundsbagels.com

Category: Client NewsTag: Between Rounds, Between Rounds Bakery Sandwich Café, Jerry Puiia

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