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New bagel packaging equipment fuels Between Rounds wholesale expansion

November 1, 2024 //  by admin

Between Rounds’ signature bagels packaged in new, brightly colored bags. The 4-packs feature the following flavors: Plain, Sesame, Poppy, Everything, Asiago, and Cheddar bagels.

MANCHESTER, EAST WINDSOR, SOUTH WINDSOR, TOLLAND AND VERNON, CT… 
A significant investment in new packaging machinery has Between Rounds Bakery Sandwich Café positioned for further expansion and growth.
 
Between Rounds Bakery Sandwich Café, the unique bagel shop and bakery café with five locations in Connecticut, is also a wholesale bagel supplier to more than 100 grocery stores.
 
The company recently invested in new packaging equipment that enables them to have their logo and full label information printed onto bagel bags, thus eliminating the paper labels which had required additional labor of adhering them to the plastic bags.
 
Between Rounds’ new equipment means that their locally-made bagels are packaged at Between Rounds and delivered to grocery stores or to a central drop location ready for sale.
 
As a result of the new packaging, interest has spiked and new retailers have become wholesale partners. Between Rounds newest partnership is with Price Chopper/Market 32.
 
According to Jerry Puiia, co-founder of Between Rounds, “Our wholesale business has grown significantly from independent, family-owned stores to multi-location grocery retailers. With Big Y, we had started with just a handful of stores and now we provide our bagels to all Big Y stores in Connecticut and Massachusetts. Our new packaging equipment enables us to meet greater demand from grocery retailers in Connecticut and beyond.” 
 
Puiia continued, “With the new packaging system, we’ve already had an increase in orders and will likely increase our production to two shifts and expand staff. At some point, we may build another building. It also puts us in a position to expand into the Frozen food market.”
 
Between Rounds has also invested in a new, larger delivery truck.
 
Wholesale Bagels
The family-owned Between Rounds has been in business for more than three decades and is the brainchild of brothers Jerry and Joseph Puiia, who are Staten Island, NY natives. The Puiia hallmark is manufacturing and selling their own bagels, which sets Between Rounds apart from other cafés.
 
Between Rounds signature bagels are consistent (and made from the same family recipe for over 30 years now) and meet their wholesale partners’ high-quality standards. All the bagels are locally-produced at Between Rounds state-of-the-art South Windsor, CT headquarters and are delivered fully baked to their wholesale partners.
 
Wholesale Partners
Between Rounds has wholesale partnerships with independent, family-owned and multi-location grocery retailers including Highland Park Market, Geissler’s Supermarket, Fitzgerald’s Foods, Ted’s IGA, ShopRite, Big Y and most recently Price Chopper/Market 32.
 
Their wholesale partnerships include innovative dairy delivery services such as The Modern Milkman based in Ellington, along with Dondero Orchards based in S. Glastonbury, and hospitality groups in Connecticut and Massachusetts. 
 
For a listing of wholesale partner store locations, visit betweenroundsbagels.com/grocery-retailers/
 
Retailers interested in becoming a wholesale partner and offering fresh-baked, local products are encouraged to contact Jerry Puiia at (860) 291-8780.
 
About Between Rounds Bakery Sandwich Café
Founded in 1990, Between Rounds Bakery Sandwich Café is a unique bakery café and bagel shop renowned for their fresh, baked-onsite bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffees and a unique line of giftware. Between Rounds offers patrons an upscale, fast-casual dining experience.
 
Between Rounds locations include East Windsor, South Windsor, Vernon, Manchester and Tolland, CT. Franchise and wholesale opportunities are available. Corporate headquarters are located at 19A John Fitch Blvd, Route 5 in South Windsor, CT. For more information about their unique franchise and wholesale opportunities, contact (860) 291-0323 or visit https://betweenroundsbagels.com

Category: Client NewsTag: Between Rounds, Between Rounds bagels, Between Rounds Bakery Sandwich Café

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