Is your LinkedIn profile working? LinkedIn Leverage seminar outlines how to Link In.

Does your LinkedIn profile just sit there like a billboard hidden in a basement? Your LinkedIn profile is a marketing tool. You can revise it and put it to work to attract the more than 1.1 billion LinkedIn members worldwide. The LinkedIn Leverage seminar will show you, step-by-step, how to transform your LinkedIn profile and get it out of the basement.

The seminar will be held on Wednesday, April 23, 9 – 10:30 a.m at the Plymouth Area Chamber of Commerce, located in the Plymouth Industrial Park at 100 Armstrong Road, Suite 204, Plymouth MA 02360.

Seminar participants will learn how to maximize the “Headline” section and use it as a SEO-based sales tool that works best with clear, concise keywords and phrases.

Additionally, attendees will learn how to update the “About” section to underscore the USP (Unique Selling Proposition), problems you solve, expertise you bring to the party and offer simple call-to-action. Another course topic is how to highlight the “Features” section to showcase your work – including photos, testimonials, and stories/case studies.

Steve Dubin and Joe D’Eramo of PR Works, a public relations firm serving clients regionally and nationally, will provide their insights from more than 20 years of helping clients with their LinkedIn presence. 

Reservations are required. The seminar is limited to 30 participants. The cost is $19 per person. RSVP here.

For additional information, contact Steve Dubin, SDubin@PRWorkZone.com, (781) 582-1061.