MANCHESTER, EAST WINDSOR, SOUTH WINDSOR, TOLLAND AND VERNON, CT…
Between Rounds Bakery Sandwich Café, the unique bagel shop and bakery café, has grown to five locations in Connecticut with the addition of their newest location in East Windsor at Bassdale Plaza.
Between Rounds is proud to announce their new location which is nestled inside Farm Town Gas Station at Bassdale Plaza, 148 North Road, East Windsor CT. The new location offers a “grab and go” limited menu which includes Between Rounds’ signature fresh bagels, cold cut sandwiches, fresh ground and brewed hot and iced coffee, lattes, cappuccino, cold brew, and frozen drinks.
Between Rounds’ East Windsor location is independently owned and operated by Bilal Ali, a resident of Vernon, CT. A seasoned business owner, Ali owns the Bassdale Plaza, the Farm Town Gas Station, a Krispy Krunchy Chicken location (also located within Farm Town Gas Station) and the In N Out Convenience store in East Windsor.
Ali was drawn to a Between Rounds franchise store after trying their bagels, which he found to be delicious and a very high-quality product. Mornings have become the busiest time at Farm Town Gas, as patrons stop in to pick up breakfast from Between Rounds. Ali noted that he’s currently working on integration with Door Dash and Grubhub, and his plans for the future include adding a Between Rounds drive-thru.
Ali’s sister-in-law, Bushra Mustafa of Vernon, manages the Between Rounds East Windsor location. She has also managed the Farm Town Gas Station since its inception nearly five years ago. Mustafa has significant business operations experience gained from managing Ali’s convenience store and gas stations for more than a decade.
Mustafa trained with Between Rounds franchisor, Jerry Puiia, and was impressed with the business model.
“This was a different experience for me. I ran the convenience store and gas stations for 10 years, but through Between Rounds training, learned new methods and key business tips,” explained Mustafa. “Between Rounds’ business model is great and it’s having a positive impact on the gas station business as well.”
Franchisor Jerry Puiia explained, “Ali and Bushra have significant retail ownership and management experience and they are a terrific fit for our organization. We’re thrilled about the new location at Farm Town Gas Station, which we feel will do very well. Patrons on the go can pick up their favorite Between Rounds bagels and coffee while they fill their gas tanks in the morning, and stop in to pick up Krispy Krunchy Chicken for lunch or dinner. Between Rounds and Krispy Krunchy Chicken locations are both inside the gas station and really complement each other.”
A grand opening ceremony for Between Rounds and Krispy Krunchy situated in the Farm Town Gas Station was held with East Windsor Chamber of Commerce, State Representative Carol Hall, East Windsor’s First Selectman Jason Bowsza and Selectman Keith Yagaloff in attendance.
Between Rounds East Windsor is open Monday – Saturday 5:00 a.m. – 10:00 p.m. and Sunday 6:00 a.m. – 10:00 p.m. For more information, call (860) 370-5108 or visit betweenroundsbagels.com.
Between Rounds Locations
The East Windsor location is Between Rounds’ second independently owned location within a gas station. The first is located at Citgo Express Gas Station on Merrow Road in Tolland. In addition to the East Windsor and Tolland gas station locations, Between Rounds has a Café (and corporate headquarters) in South Windsor, as well as Cafés in the Vernon Circle Shopping Center and at the Plaza at Buckland Hills in Manchester.
The family-owned Between Rounds has been in business for more than three decades and is the brainchild of brothers Jerry and Joseph Puiia, who are Staten Island, NY natives. The Puiia hallmark is manufacturing and selling their own bagels, which sets them apart from other cafés.
Puiia continued, “Between Rounds offers brand recognition, proven operations and plenty of training and support which is a recipe that ensures success.”
Franchise Opportunities
For those who are looking to be their own boss and take charge of their career, Between Rounds’ offers several different franchise opportunities, from a traditional store opportunity to Kiosk Gas Station and Convenience Market program to an Area Developer Program.
Franchisor Jerry Puiia explained, “A Between Rounds franchise offers the appeal of a locally-owned, community gathering place; renowned bagels and coffee and other signature fare; as well as excellent unit financial performance and wholesale distribution opportunities.”
About Between Rounds Bakery Sandwich Café
Founded in 1990, Between Rounds Bakery Sandwich Café is a unique bakery café and bagel shop renowned for their fresh, baked-onsite bagels and baked goods as well sandwiches, wraps, salads, soups, specialty coffees and a unique line of giftware. Between Rounds offers patrons an upscale, fast-casual dining experience.
Between Rounds locations include East Windsor, South Windsor, Vernon, Manchester and Tolland, CT. Franchise and wholesale opportunities are available. Corporate headquarters are located at 19A John Fitch Blvd, Route 5 in South Windsor, CT. For more information about their unique franchise offerings, contact (860) 291-0323 or visit https://betweenroundsbagels.com
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