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Crickets? – You are better than that! – Please respond in any way – Panera friends – Tell to me to go hell. Or head for Panera. – On the road with Panera and PR

The above headline of this post was also the subject line of my last email note to all marketing executives at Panera Bread. This is my 5th email to them. I also left several voice mail messages. Can “corporate America” still respond to consumers? Or not?

Below is the most recent self-explanatory email message…

Panera Friends –

I’m following up again. Tell me to go to hell. Or delight me with some words of encouragement.

I’m a Panera card holder and a long-time Public Relations pro.  I’m also about the drive across this great nation of ours (September 15 – October 15). I’d like to include Panera in that plan.

Here is the short version of the story (rare for a PR guy).

My wife and I are traveling from America’s Hometown (right, Plymouth, MA) to a family wedding in Seattle, WA this September. We are taking an entire month to take in the sites and cover a lot of ground.

I’d like to blog about it along the way. And use various Panera Bread locations along the way for connectivity and sustenance.

I’d like to talk with someone in your PR/Communications department about how to maximize this experience for both of us. This is a great way to underscore that Panera is THE oasis for busy professionals and travelers who want to check in and refuel in every way.

As a backgrounder, here are out social channels –

Facebook – https://www.facebook.com/PRWorkZone/

LinkedIn – https://www.linkedin.com/in/stevenvdubin/

Twitter – @PRWorkZone

Instagram – https://www.instagram.com/stevendubin

YouTube – https://www.youtube.com/channel/UC8cHlBnDmpohD_ztRNjaZrg

Website – https://www.prworkzone.com/

Here is my bio –

STEVEN V. DUBIN, president of PR WORKS and founder of MY PINNACLE NETWORK, knows the “marketing” business.  His newspaper career started by covering the Boston Celtics for the New Bedford Standard Times, Steve and Larry Bird shared rookie years.  From there Steve progressed to editing and marketing positions in several publishing companies, including Mariner Newspapers. 

He is the author of the E-Book “PR 101” – download for free at www.PRWorkZone.com.  Steve has is a contributing author to “Get Slightly Famous”, a book about becoming a celebrity in your field and attracting more business with less effort and “Tricks of the Trade”, the complete guide to succeeding in the advice business.

He understands that good marketing has to be a win-win.  Content must be useful and interesting to an editor’s primary audience.  Free exposure is only available to those who recognize news angles, package news in a digestible form, and take care of all the details of story placement – from arranging interviews to providing appropriate visuals.

Steve is the past president of the New England Franchise Association, founding president of the South Shore Ad Club and founder member of My Pinnacle Network, a business-to-business lead generation group with eight groups throughout Massachusetts. 

He has presented seminars on various marketing topics for the SCORE, Association of Franchisees and Dealers; Small Business Development Center, University of Massachusetts/Dartmouth; numerous Chambers of Commerce; New England Healthcare Assembly; and South Shore Women’s Business Network.

He resides in America’s hometown Plymouth, MA with his wife Wendy.

Please give me a call to discuss possible next steps.

Steve Dubin, SDubin@PRWorkZone.com, (781) 864-1837

Crickets? – You are better than that! – Please respond in any way – Panera friends – Tell to me to go hell. Or head for Panera. – On the road with Panera and PRRead More

Bearings that are “perfectly suited” to their application. Emerson Bearing Announces Customized Bearings & Components

BOSTON, MA… Emerson Bearing, a Boston, MA-based bearing company catering to niche markets nationwide and the sister company of Action Bearing which serves the New England market, supports the unique needs of Original Equipment Manufacturers (OEM) and Maintenance, Repair and Operations (MRO) markets across the nation with customized bearings and components. 

“Every application has unique needs and specifications, and it’s important to use the right bearings for the job,” explained Steve Katz, president. “Not every application will require a customized approach, but for those that do, customization is an investment that will ultimately save time and money in the long run.”

Even though there are a number of standard bearings available, they’re not always quite right for a particular application. A customized bearing or component is needed. Customization provides a number of options – whether it’s adding features or creating a bearing that’s easier to install, can manage a greater load, or has a longer service life in a given environment. OEM and MRO clients work with the engineer on a design that’s perfectly suited to their application.

Some of the most common customized features include: adding a snap ring groove; using a solid lube lubricant; adding high-temperature grease; using ceramic non-conductive rolling elements; adding ceramic coatings or V-grooves on the O.D., changing internal clearance and more.

Cost-Savings 
Though customization costs more upfront, it can lead to cost savings over time because the bearing is perfectly suited to its application. Using an “almost-but-not-quite-right” standard bearing may mean replacing it more often or facing bigger maintenance challenges with equipment. 

To learn more about Emerson Bearing’s standard and custom bearing solutions or to speak with one of Emerson’s bearing experts, visit EmersonBearing.com or contact 800-225-4587.

Inventory Matters
With over four million bearings in stock at multiple price points, Emerson Bearing has the largest inventory of bearings on the East Coast under one roof in their 30,000 square foot warehouse. 

Over the years, Emerson Bearing has sourced bearings for companies in a variety of industries including machine tool, material handling, power generation, food processing, robotics, recreation, wastewater treatment, and other industries. Emerson Bearing’s large inventories result in faster turnaround times, and their long-lasting relationships with industry partners means they can source bearings quickly. Bearing options include Angular Bearings, Ball Bearings, Ceramic Bearings, Roller Bearings. Super Precision Bearings. Mounting Bearings Rod Ends and Spherical Bushings, Slewing Ring Bearings, and Spindle Bearings.

About Emerson Bearing 
For more than six decades, Emerson Bearing offer customers a one-stop shopping experience. With an online product catalog with over 3 million bearings – ranging in size from 3mm to tunnel-boring 15-foot-diameter giants; a vast inventory of bearings; worldwide sourcing; a fixed price program; a knowledgeable staff; same day shipping and 24/7 service, Emerson Bearing Boston has become a leading provider of bearings in the U.S., and its sister company Action Bearing, which serves the New England market, maintains headquarters at 201 Brighton Ave. Boston, MA. For more information, visit EmersonBearing.comand ActionBearing.com in the New England market or call 800-225-4587.

Bearings that are “perfectly suited” to their application. Emerson Bearing Announces Customized Bearings & ComponentsRead More

Scituate resident and former Firefighter recognized for Random Act of Kindness and Sunny Disposition.

DATELINE: PLYMOUTH, MA…

Brian Poitras, a Scituate resident and a recent retiree of the Lowell Fire Department, once again did not hesitate when help was needed. 

While visiting the Scituate Senior Center, Brian was chatting with acquaintance Anne Tucker Roberts. 

Anne mentioned that she was concerned that during a hot and humid spell in July her air conditioner was not functioning.  Service companies were not responding to her telephone calls or were scheduling her out for several weeks. Anne and her 85-year-old husband, John, were not only uncomfortable, but at risk.

Out of the kindness of his heart, Brian ventured into his own basement, brought up a spare portable unit and installed it in the Roberts’ home.

“It is a story of what this country has lost. He has renewed my faith that people really DO care about others!” noted Anne.

Thus, Brian Poitras is the first to be recognized by the Sunny Disposition campaign sponsored by Plymouth Solar Energy.  In addition to recognition, Brian will receive a $50 gift certificate to Strega Café, one of Plymouth’s finer restaurants.

Know someone who has recently performed a random or intended act of kindness?

Could be something as simple as taking out the trash for an elderly neighbor.  Or helping with heavy lifting of a new couch.  Or sharing an extra plate of homemade brownies.

Plymouth Solar Energy is recognizing Sunny Disposition winners monthly.  The winner will receive dinner for two at one of Greater Plymouth’s leading restaurants and a spiffy pair of sunglasses.

Enter brief nomination at https://www.plymouthsolarenergy.com/sunny-disposition-plymouth

Plymouth Solar (PlymouthSolarEnergy.com ) is a regional leader in the installation and maintenance of commercial and residential solar and battery systems. The company boasts over 200 installed and on-line monitored solar systems within 50 miles of Plymouth.

Plymouth Solar Energy is located at 18 Main Street Extension, Plymouth, MA. There are now 10 full and part-time staffers at the growing entity.

For more info visit www.PlymouthSolarEnergy.com . For a complimentary Solar Feasibility Study or questions, call (508) 746-5430 or email info@plymouthsolarenergy.com.

Scituate resident and former Firefighter recognized for Random Act of Kindness and Sunny Disposition.Read More

Robert C. Miller named Field Operations Manager for Plymouth Solar Energy.

Robert (Bobby) C. Miller, a North Falmouth, MA resident, has been Field Operations Manager

of Plymouth Solar Energy.  In his role, Miller acts as the liaison and point person between the customer, solar installers and solar equipment suppliers. He also assists with determining the configuration of each solar energy system and participates in service/maintenance calls for existing solar systems.

Plymouth Solar (PlymouthSolarEnergy.com ) is a regional leader in the installation and maintenance of commercial and residential solar and battery systems.

Miller is a Coast Guard veteran and held the rank of Petty Officer Second Class.  His eight-year service included maintenance of buoys and island-based communication and lighting. He also assisted with search and rescue. He is a native of Tehachapi, California.

Plymouth Solar (PlymouthSolarEnergy.com ) is a regional leader in the installation and maintenance of commercial and residential solar and battery systems. The company boasts over 200 installed and on-line monitored solar systems within 50 miles of Plymouth.

Plymouth Solar Energy is located at 18 Main Street Extension, Plymouth, MA. There are now 10 full and part-time staffers at the growing entity.

For more info visit www.PlymouthSolarEnergy.com . For a complimentary Solar Feasibility Study or questions, call (508) 746-5430 or email info@plymouthsolarenergy.com.

Robert C. Miller named Field Operations Manager for Plymouth Solar Energy.Read More

Massachusetts Boys & Girls Clubs Celebrate Back to School with Blue Lights On 4 Bridges

On the evening of Thursday, August 31, 2023, just in time for the start of a new school year, four major bridges in Massachusetts, the Zakim Bridge and Longfellow Bridge in Boston, the Fore River Bridge in Quincy/Weymouth, and the Burns Bridge in Worcester, will light up blue in honor of Massachusetts Boys & Girls Clubs and the over 75,000 children and teens that they serve. The bridges will light up 45 minutes before sunset and will turn off at sunrise.  
 
For over 100 years Boys & Girls Clubs in Massachusetts have been providing safe and affordable out of school time programs for thousands of children.  When school is out, the Boys & Girls Clubs are there to answer the call and as we head back to a new school year, Clubs will continue to serve the youth of our Commonwealth.  The light on the bridges, is a reflection of the light Clubs bring into our children’s lives every day. The bridge lighting is part of the Massachusetts Department of Transportation’s Bridge lighting initiative.  
  
The Massachusetts Alliance of Boys & Girls Clubs is a group of 40 independent Boys & Girls Club organizations operating throughout the Commonwealth of Massachusetts. The Alliance was formed in 2000 for the purpose of seeking and sharing financial and program opportunities to help better serve Massachusetts children and teens.  Through collaboration and cooperation, the Alliance helps to ensure that great futures start right here in the Bay State. To find out more please visit the website at:  www.massalliancebgc.org 

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Boys & Girls Club of Marshfield Announces Before & After School Program Registration Now Open

MARSHFIELD, MA… The Boys & Girls Club of Marshfield has announced registration is now open for their Before & After School Program for 2023-2024. 
 
The After School Program is for grades K-8 and is held at the Boys & Girls Club at 37 Proprietor’s Drive, from school dismissal until 6 p.m., Monday through Friday.  After School Program members participate in ongoing activities every day promoting physical, social and emotional development. They are supervised by the Boys & Girls Club’s caring professionals and role models. The After School Program includes extended care for all of Marshfield Public Schools’ half days and early releases. 
 
Transportation is provided from the five Marshfield elementary schools and Furnace Brook Middle School to the Boys & Girls Club. The After School Program is $160 a month. 
 
The Boys & Girls Club of Marshfield also offers early morning care at all five Marshfield elementary schools. The Before School Program is for grades K-5 and includes breakfast and is held Monday through Friday from 7 a.m. until school begins. 
 
In this program, children are encouraged to balance learning and fun through homework help, physical activity, and arts and crafts. The Before School Program cost $150/month for two days; $190/month for three days; and $270/month for 5 days. 
 
Financial assistance is available. Register online for the Before & After School Programs at www.bgcmarshfield.org.  
 
About the Boys & Girls Club of Marshfield 
The Boys & Girls Club of Marshfield’s mission is to enable and inspire all young people to realize their full potential as productive, caring, responsible citizens as well as become tomorrow’s capable leaders. The Club provides programming opportunities in the Boys & Girls Club of America’s (BGCA) five core areas including leadership, education, health, arts, and fitness.  The Club serves families with children ranging in age from 5 to 18 years old, and provides critical services the community needs to support children and families over the short- and long-term. For more information, visit their website www.bgcmarshfield.org or call 781-834-2582. 
 

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Old Colony Elder Services Recognizes Staff with Milestone Awards

BROCKTON AND PLYMOUTH, MA… Old Colony Elder Services (OCES), the nonprofit agency proudly serving older adults and individuals with disabilities throughout greater Plymouth County and surrounding communities, is pleased to announce staff member milestone longevity awards for fiscal year 2023.

In appreciation of their employees’ hard work and commitment, staff members from OCES’ Brockton and Plymouth offices received milestone longevity awards. 

Nicole Long, CEO of OCES, presented the following staff with award certificates honoring their years of dedicated service: Maria Maynard, MSM was recognized for 20 years of service and Elizabeth Dos Santos, SCO/OCP Program Manager was recognized for 15 years of service. 

Patricia Livie, Outreach/Education Specialist; Elizabeth Weiner, Housing Programs Manager; Eliza Chace, Home Care Program Supervisor; Deana Andrade, Behavioral Health Supervisor; and Benjamin Aaron Medd, Human Resource Specialist were recognized for 10 years of service. 

Jessica Andrade, SCO Program Supervisor and Exant Louisne Jr, Accountant were recognized for six years of service. 

Valerie Moore, AFC Advisor RN; Molly Draffone, HC CM; Dinamene Cardoso, GSSC; Christopher Haggerty, HC Transition Support Supervisor; Erin Meany, HC CM; Carla Veiga, Provider Billing Specialist; Cheryl Walker, Nutrition Program Specialist; Jeffrey Olivier, Supportive Housing Specialist; Christine Carpenter, PS Supervisor; Timothy Craig Smith Jr, System Support Supervisor; Rachael Ambroult, GSSC; Rachel Kennedy, HC Program Supervisor; Elida Teixeira, I&R Specialist; Marie Andre, GSSC; David Wilcox, MSM; Alyssa Cerri, GSSC; Eugenia Goncalves, GSSC; Luisa Depina, GSSC; Erin Dunlap, HC Program Supervisor; Mathew Mangano, I&R Specialist; Brenna Castillo, PS Specialist were recognized for five years of service.

According to Long, “It’s a great pleasure to recognize our staff members for their unwavering dedication to our organization and in serving the community for many years. We appreciate the efforts of all our employees for their contributions and commitment to our mission.”

Through the talent of an experienced and diverse workforce, OCES supports the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy, safe living which positively impacts our community.

About OCES
Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 23 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. The agency offers several programs to serve older adults, individuals with disabilities, their families, and caregivers. For more information call 508-584-1561 or visit www.ocesma.org. 
 

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Golf or Pickleball, anyone?   Tournaments to support the Hart Speech Foundation set for on Monday, October 9.

The 12th Annual Hart Speech Foundation Golf Tournament has added another popular element – pickleball. The event is scheduled for Monday, October 9.

The Hart Speech Foundation is a recognized 501(c)(3) charitable organization.  The non-profit organization is dedicated to improving the lives of individuals who stutter through advocacy and scholarships for those in need of services.

The golf portion of the event will be held at the Nicklaus Design Course at Pinehills Golf Club, the vaunted 18-hole championship in Plymouth, Massachusetts. Golfers of all skill levels and non-golfers are encouraged to participate.

The pickleball tournament will take place simultaneously and will be held at the Boys & Girls Club of Marshfield dedicated 4-court pickleball facility on the club’s expansive campus located at 37 Proprietors Drive, Marshfield.

Pickleballers will compete for Hart Cup from 2 – 4 p.m.  Registration is $100 team or $50 per player (and a teammate can be assigned). Additionally, pickleballers are welcome to join the post-event festivities and dinner at Pinehills Golf Club for an additional $50.

Local golfers know that the Nicklaus Design Course at Pinehills Golf Club is a bucolic expanse created to rival the country’s most prestigious golf clubs. Conveniently located just off Route 3 at Exit 3 in Plymouth, Massachusetts – just a short drive away from Boston and Cape Cod – Pinehills Golf Club is spectacularly set on over 300 acres of rolling hills punctuated by dramatic, glacially carved kettles and kames.  From the beginner to the most experienced low handicap player, every member can test their skills on one of the best championship layouts in Massachusetts.

The golf tournament will feature a modified shotgun format.  The tournament will begin at 11:00 a.m.  The schedule of events includes registration at 11:00 am – 12:00 pm; 12:30 pm – shotgun tee-off & format: modified scramble; 4:00 pm- cocktails (cash bar); 5:00 pm – award dinner, raffle, silent auction. 

The registration fee includes golf with cart and awards dinner. Donation is $700 for a foursome or $175 for a single golfer.  There is also a dinner only option for non-golfers. Dinner only cost is $65.

Tournament sponsorships are available. Auction items are welcome.

Sponsorship opportunities include:

            Tournament                         $2,500

            Dinner                                    $1,500

            Cart                                        $1,000

            Putting, closest to pin       $250

To RSVP for golf or pickleball, or for more information, visit the Hart Speech Foundation website at https://www.hartspeech.org/. Or contact Don Hart (617) 852-8855 or via email at dphartlaw@verizon.net .

Golf or Pickleball, anyone?   Tournaments to support the Hart Speech Foundation set for on Monday, October 9.Read More

Old Colony Elder Services Appoints New Behavioral Health Manager to Oversee Elder Mental Health Outreach Team and other Behavioral Health Programs

BROCKTON AND PLYMOUTH, MA… Deana Andrade, LICSW, MSW has been promoted to Behavioral Health Manager at Old Colony Elder Services (OCES), the non-profit agency proudly serving older adults and individuals with disabilities throughout Plymouth County and surrounding towns.

Deana Andrade, LICSW, MSW
Deana Andrade, LICSW, MSW

Andrade has been with OCES for 11 years and has been promoted several times – from Supportive Housing Specialist intern to Home Care Case Manager, to Consumer Advocate to Behavioral Health Supervisor. In her most recent position, Andrade developed Behavioral Health Programs including ANCHOR (Advocating and Navigating Care in the Home for Ongoing Risks, as well as the Elder Mental Health Outreach Team (EMHOT), and the Clutter Reduction Support Program (CRSP).

Andrade holds a bachelor’s degree in Social Work from Bridgewater State University and Master of Social Work from University of New England in Maine. She is a member of the National Association of Social Workers. (NASW).

In her new role as OCES’ Behavioral Health Manager, Andrade will oversee behavioral health initiatives including ANCHOR and EMHOT, as well as hoarding and clutter reduction programs. Her responsibilities will also include conducting in-home assessments and supervising contracted LICSWs and clinical social work-related committees. Andrade will provide supportive consultation, assessment, and referral services to OCES staff in matters concerning behavioral health issues affecting the well-being of OCES’ consumers. In addition, she will facilitate support groups with/for Greater Brockton Area Hoarding Resource Network as needed.

Over the years, Andrade has served as a Facilitator in Buried in Treasures Workshops, and she provides clinical supervision to Social Work interns. She is the Chairperson of OCES’ Ethics Committee, The Social Work Licensure Program Coordinator and Internship Committee Coordinator. She is also a member of Greater Brockton Area Hoarding Resource Network (GBAH).

Elder Mental Health Outreach at OCES
OCES’ Elder Mental Health Outreach Team (EMHOT) offers behavioral health and wellness supports to older adults and individuals with disabilities (who may be isolated or encounter barriers that limit access to behavioral health care. OCES’ EMHOT supports older adults who have complex behavioral health conditions, chronic illness, substance misuse, or who are in crisis situations that may require counseling or long-term case management to improve overall wellbeing. OCES’ team provides counseling, support, referrals, and resources on a case-by-case basis. 

About OCES
Founded in 1974, OCES proudly serves greater Plymouth County and surrounding communities. OCES is a private, non-profit organization headquartered in Brockton with a second office in Plymouth. OCES is designated as one of 23 Aging Services Access Points (ASAPs) in the Commonwealth of Massachusetts. Through the talent of an experienced and diverse workforce, OCES supports the independence and dignity of older adults and individuals with disabilities by providing essential information and services that promote healthy, safe living which positively impacts our community. The agency offers several programs to serve older adults, individuals with disabilities, their families, and caregivers. For more information call 508-584-1561 or visit www.ocesma.org. 

Old Colony Elder Services Appoints New Behavioral Health Manager to Oversee Elder Mental Health Outreach Team and other Behavioral Health ProgramsRead More