You don’t always have to create news to obtain media coverage. Many times, you can tag along with existing stories already in the news. And provide the local color.
Example, the government shut down is impacting your business. Problem. Your accounting firm needs to clarify with the IRS regarding quarterly tax payments by a client. The IRS is impacted by the partial government shutdown. Telephone calls to the IRS are immediately routed to a vague voice mail. Your client wants to wrap up her return. What next?
The press is looking for stories about how the shutdown and is impacting local businesses and people. Sending a pitch letter and one-page press kit/summary including background on the topic, contact info for key sources including you, industry experts and local clients and a head shot of you as well as a working environment photo (you with a stack of files and several calculators) is the first step. An email to the business editor and follow-up telephone calls are next.
Tag along. Add a local angle and local voices to a national story and create coverage. This might also help establish you as “the” on-going source for your topic.
Allow us to put our ear to the ground for you and find opportunity to tag along with current news opportunities.