ViaMark Advertising recently won a Gold Addy for Best Local 60-second radio commercial for Uncle Dave’s Homemade Ice Cream.
ViaMark Advertising opened its doors for business in North Carolina in 1995, opening its northeast headquarters in 2005 in the Boston suburb of Plymouth, Massachusetts. The company now has 12 offices in four states including its Plymouth office. The Gold ADDY gives ViaMark the ability to showcase the kind of creative talent that supports their local franchise offices. The firm’s mantra is “Local Minds, National Talent.”
Led by Creative Director Lori McIlwain, ViaMark specializes in developing affordable, unique ad campaigns for retail, automotive, healthcare and service industries. In addition, Viamark purchases media for clients locally, and throughout the United States. In New England, ViaMark Advertising represents Silko Honda, Sullivan Brothers Auto Mall, South Shore Diamond Exchange, AJ Marks Jewelers, McLean Hospital and Omega Medical Research. According to McIlwain, “creating emotional marketing campaigns is the best way to convey a client’s story, and win the customer’s trust. Make them feel safe, and you’ll create a customer for life. At ViaMark we refer to this as true to life marketing.”
For the Uncle Dave’s Homemade Ice Cream commercial, owner Dave Adami wanted ViaMark to come up with a fun commercial that would vault the Uncle Dave’s brand and increase its notoriety in their local market. “After all, we are selling fun” says Dave Adami. Dave contributes significantly to this commercial with his very catchy, locally flavored voice. Dave is featured in both the beginning and conclusion of the commercial. “It’s Dee-Licious” is now a phrase that many local consumers recall when thinking of the Uncle Dave’s Homemade Ice Cream brand.
Hear the commercial by visiting: http://www.viamark.com.
ViaMark Advertising’s handles more than 100 accounts from South Carolina to Boston, Massachusetts and specializes in strategic media buying, and creative services, including radio, television, print, and outdoor. Viamark offices are located in Massachusetts (Plymouth), North Carolina (Asheville, Greenville, Jacksonville, New Bern, Raleigh, Research Triangle, Wilmington), Pennsylvania (Philadelphia) and South Carolina (Greenville-Spartanburg).