According to Debi Cramer founder and principal photographer of Thirty-Eighth Avenue Photography, the right images create that all-important connection with customers, employees, employers, partners, investors and vendors, and help professionals and businesses stand out in the marketplace.
With a studio in Plymouth, MA, Cramer provides corporate portrait photography for business professionals, job seekers and others, as well as corporate brand photography that includes marketing materials, websites and product pages for businesses of all sizes and any industry.
Cramer shares the following corporate photography tips and considerations to help ensure photography that will make a connection:
Company website – Be sure that all the corporate portraits (headshots) are taken in a similar format and look friendly and professional. Consider including the “nuts and bolts” images of the office space, which may include the reception area featuring the company logo on the wall. If the corporate photos are for a manufacturing company, ensure that all machinery is completely clean. Any big machinery, such as forklifts, must be static – similar to a still-life image. Decide ahead of time whether all employees should wear a company shirt with a logo. Hard hats must be clean. Even in a medical or laboratory setting, all medical/lab coats must be spotless and pressed. Companies need to be cognizant of message they are sending. The details matter.
Annual Reports – Annual reports should include headshots of senior management as well as location shots. An important marketing piece, the annual report should also include compelling photos such as product close-ups which have that “wow factor” and images that communicate the brand, vision and accomplishments. For example, a manufacturing or construction company may want to take project shots while the project is being completed over the course of the year.
Corporate events – For business events such as a grand opening or ribbon cutting, be sure to obtain photos of the principals alone, then in the ribbon cutting line holding scissors. Individual photos as well as photos of three staff grouped together or in a department are best. Be cognizant of what is in the background. Make sure there are no distractions and no movement.
Corporate portraits – Corporate portraits literally serve as the “face” of the company (see the section on company website above). But, corporate portraits are not just for employees and business owners. A professional headshot is a must for any business professional or job seeker, particularly those in sales, administration and similar positions. A corporate portrait may be used for LinkedIn, to improve social media pages, and added as a thumbnail headshot on a résumé. A professional corporate portrait may also be used for sport, theatre and art profiles.
Cramer noted, “Always ask for references and to see samples of a corporate photographer’s work. Knowing in advance about usage rights and pricing is also key. More importantly, your photographer should be asking about your (or the company’s) objective and goals, to ensure that the photography is an appropriate representation.”
Debi Cramer has spent many years photographing people, places and things all over the world. With a background in fine arts, textile and graphic design, Cramer shoots with a designer’s eye, which produces stunning images. Her international travels, study abroad experience in Edinburgh, Scotland as well as living in Singapore span more than two decades.
To learn more about Thirty-Eighth Avenue Photography, visit https://www.38thavenuephotography.com
About Thirty-Eighth Avenue Photography
Thirty-Eighth Avenue Photography’s primary focus is corporate portrait photography, along with corporate brand photography that includes marketing materials, websites and product pages. Thirty-Eighth Avenue Photography serves a diverse array of clients in variety of industries, including real estate, restaurant, floral, retail and others.
Thirty-Eighth Avenue Photography has been named one of Cape & Plymouth Business Reader’s Choice 20 Companies to Watch in 21. From commercial to fine art and portrait photography, Thirty-Eighth Avenue Photography enables clients to bring beauty and peace into their home or office, as well as promote their business. Thirty-Eighth Avenue Photography offers their website visitors the ability to view portfolio images online as well as purchase or license images. View the portfolio and gallery at www.38thavenuephotography.com
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