The underrated and underutilized benefit of Zoom

People are now used to appearing on camera.

That’s it.

How is that a benefit? Well, if you’re looking to get testimonials for your business it adds a new wrinkle.

First, a video testimonial will usually provide more options than simple text. You can use it on several different social media channels, your blog and even on the home page of your website—what better way to introduce people to your business than a satisfied customer/client?

Now, the person giving the testimonial may not like how they look or sound. No problem if you record the session. Microsoft Word has a transcribing function that enables you to get a fairly accurate transcript of the interview. Then, it’s just a matter of cleaning it up and utilizing the best quotes. Here’s an example of that below:

Now, the person giving the testimonial may not like how they look or sound. No problem if you record the session. Microsoft Word has a transcribing function that enables you to get a fairly accurate transcript of the interview. Then, it’s just a matter of cleaning it up and utilizing the best quotes. Here’s an example of that below:

There is some finesse involved in getting a decent testimonial. Particularly if the person is not necessarily a comfortable speaker. A few ways to get your interviewee comfortable is send a few questions in advance of the call so they can prepare. You will also want to have a little friendly chit-chat prior to getting into the questions as a warm up.

You really don’t need to many questions. It can be as simple as:

• What was the situation that necessitated you hiring my company?
• What did my company do?
• What was the end result?
• If you had to pick only one aspect of the service you received what would it be?

The answers to these questions typically provide enough material for at least one short testimonial. Usually more than one.

One caveat to using Zoom for testimonials. As stated above, people are now comfortable using Zoom. Too comfortable. They may not show up as dressed up as you would like a testimonial to be. They may not be logging on from a quiet, well lit place. So you really have to emphasize that you will be recording and possibly using the testimonial in promotional materials. This may take several reminders.

If this sounds like something you would like to do for your business but you don’t have the bandwidth or background to take this on, drop a line and we can discuss a testimonial strategy.