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Access to Credit Crisis and Online Lending Trends – September 13

Cha Ching. Access to Credit Crisis and Online Lending Trends ring loudly at the New England Franchise Association (NEFA) presentation, September 13, at the Doubletree Hotel, Waltham
DATELINE: WALTHAM, MA…
Brian O’Boyle of BoeFly, an online resource that helps connect franchise organizations with a wide range of lenders, will address the topic of Access to Credit Crisis and Online Lending Trends at the to the New England Franchise Association (NEFA) meeting on Tuesday, September 13, Newton Marriott Hotel, 2345 Commonwealth Avenue, Newton MA.
The evening includes a cocktail and networking session beginning at 5:30 p.m., dinner at 7:00 p.m., and then the presentation from Melanson. The entire business community is urged to attend. Membership in the NEFA is NOT required. Reservations are required. Registration Fee is $60 per person and includes dinner. NEFA Members receive $10.00 off.
“Access to capital is a critical issue for growing franchise organizations,” noted O’Boyle. “Properly positioning your financial status and having access to lenders who understand the franchising landscape is the key.”
BoeFly helps solve the access to credit by empowering franchisors to efficiently support existing and prospective franchisees with financing through unlimited access to BoeFly’s loan origination marketplace. BoeFly connects franchisees with over 1000 lenders with the completion of a single loan request. BoeFly works with such great brands as Dunkin’ Donuts, Hardee’s, The Little Gym, Pearle Vision and more.
About NEFA
New England Franchise Association (NEFA) is the trade organization for franchisors and franchisees in the region, with over 150 members. The mission of NEFA is to bring franchise executives, franchisees and vendors together to share ideas for success.
Franchising more than ever before, has an unprecedented opportunity to make a major positive impact on the future New England economy. In a 2001-05 study conducted by PriceWaterhouseCoopers on behalf of the International Franchise Association (IFA) found that in New England over 875,000 jobs are a result of franchising, the total output is over 100 Billion dollars a year, and there are over 35,000 franchise establishments in the six New England States.
To reserve your seats, please contact New England Franchise Association via the organization’s website www.NEFranchise.org, email: info@NEFranchise.org, or by calling Barbara Arena, 781-294-2244.

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Verbal Branding speaks loudly to the New England Franchise Association (NEFA), March 8

Author and founder of the theory of “Verbal Branding” Stephen Melanson will speak on the topic to the New England Franchise Association (NEFA) on Tuesday, March 8, Doubletree Hotel 550 Winter Street, Waltham, MA.
Melanson is the author of “Jaw Branding” and his second book “Verbal Branding INSTEAD!” will be released this year. Melanson challenges many conventional theories of branding, sales, and marketing. His core theory is that all members of an organization – from the janitor to the CEO – should understand and then be able to convey why they are “different and better” than the competition in 5 seconds or less.
The evening includes a cocktail and networking session beginning at 5:30 p.m., dinner at 7:00 p.m., and then the presentation from Melanson. The entire business community is urged to attend. Membership in the NEFA is NOT required. Reservations are required. Registration Fee is $50 per person and includes dinner. NEFA Members receive $10.00 off.
“The traditional elevator pitch simply doesn’t work – making the average consumer suspicious – and must be replaced with an entirely different mindset and tactic”, says Melanson. He added, “Verbal Branding applies uncommon simplicity to “manage” what a consumers’ remembers and creates a more valuable offers in the market. Well known examples are ‘Volvo, safe and reliable’. Or Geiko, ‘Give us 15 minutes, we’ll give you 15 percent.’ Great Verbal Branding is direct, honest, and moves action both internally and externally.”
His background also includes being a trained non-practicing Psychotherapist, professional tennis player, and on-air talk radio host. Stephen Melanson is the President of Melanson Consulting based in Arlington, MA.

“In working with advertising agencies and marketing companies over the past 25 years I’ve endured a lot of verbal posturing and techno speak. Verbal branding is a refreshing answer to today’s marketing noise and makes marketing messages more authentic and understandable ,” commented Steve Dubin, President of the New England Franchise Association and founder of PR Works, a full-service public relations firm based in Kingston, MA. He continued, “Stephen Melanson is an entertaining and dynamic speaker who quickly shows business audiences how to completely shift their view of the marketing process.”

About NEFA
New England Franchise Association (NEFA) is the trade organization for franchisors and franchisees in the region, with over 150 members. The mission of NEFA is to bring franchise executives, franchisees and vendors together to share ideas for success.
Franchising more than ever before, has an unprecedented opportunity to make a major positive impact on the future New England economy. In a 2001-05 study conducted by PriceWaterhouseCoppers on behalf of the International Franchise Association (IFA) found that in New England over 875,000 jobs are a result of franchising, the total output is over 100 Billion dollars a year, and there are over 35,000 franchise establishments in the six New England States.
To reserve your seats, please contact New England Franchise Association via the organization’s website www.NEFranchise.org, email: info@NEFranchise.org, or by calling Barbara Arena, 781-294-2244.

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Positioning Your Franchise For Growth in the Coming Decade presented by the NEFA

New faces are being drawn to franchising, but how do make sure these escapees from corporate America, recent college grads, women who are circumventing the glass ceiling, and recent American citizens choose your franchise opportunity?  How do you get above the “noise” in the marketplace?

Lynette McKee, CFE, a recognized franchise industry expert, will outline “Positioning Your Franchise For Growth in the Coming Decade”, a program presented by the New England Franchise Association (NEFA) on Tuesday, March 9 at the Doubletree Hotel, 550 Winter Street, Waltham, MA.

The evening includes a cocktail and networking session beginning at 5:30 p.m., dinner at 7:00 PM, and then the presentation. The entire business community is urged to attend. Membership in the NEFA is NOT required. Reservations are required.  Registration Fee is $60 per person and includes dinner.  NEFA Members receive $10.00 off.

The negative noise includes a deep recession, lack of financing, negative growth, higher taxes, risky times, inflation, foreclosures, high unemployment, stagnation, bankruptcies, underemployed, and more.  These elements make it hard to sign new franchisees.

On the other hand, these noise factors could be considered great opportunities for “frantrepreneurs”.  There is an abundance of real estate, human resources, competitive build outs, tax incentives and reduced competition.

McKee will be talking about ways to “get above” the noise and position your franchise for growth by taking advantage of the great opportunities available in this economy.

McKee was featured in an article in Franchise Times listing the “Top 25 Franchise Executives in the US,” As well as named in the “TOP 20 to Watch” in the 2005 January issue of the Franchise Times.  She holds the Certified Franchise Executive (CFE) designation from the International Franchise Association and been a CFE instructor.  Her franchise career has spanned the last 20 years in the hospitality industry.

McKee, has recently joined Checkers Drive-In Restaurants, Inc. as Chief Development Officer, located in Tampa, FL.  She has also served in executive positions at Dunkin’ Brands, Burger King and Metromedia Restaurant Group, parent company for Bennigan’s Grill and Tavern, Steak and Ale, Ponderosa and Bonanza Steakhouse restaurant chains in Dallas, TX.

About NEFA

New England Franchise Association (NEFA) is the trade organization for franchisors and franchisees in the region, with over 150 members. The mission of NEFA is to bring franchise executives, franchisees and vendors together to share ideas for success.

Franchising more than ever before, has an unprecedented opportunity to make a major positive impact on the future New England economy. In a 2001-05 study conducted by PriceWaterhouseCoppers on behalf of the International Franchise Association (IFA) found that in New England over 875,000 jobs are a result of franchising, the total output is over 100 Billion dollars a year, and there are over 35,000 franchise establishments in the six New England States.

To reserve your seats, please contact New England Franchise Association via the organization’s website www.NEFranchise.org, email: info@NEFranchise.org, or by calling Jim Coen, (617) 469-3002.

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