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    • NEW! Courses
      • How to Write Emails that Get Read
      • Podcast Guesting – course outline
      • PR 101 – course outline –
      • Networking for non-sales personnel – course outline –
    • *NEW* Speak Up!
    • Media Relations
    • Feature Coverage
    • Grassroots Marketing
    • Non-profits
    • Launches and Events
    • Franchise Success
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    • Email Marketing & Communications
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    • Advertising
    • Podcasting
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  • Newsroom
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franchising

Sprouting up in Scottsdale, AZ. Family opens new French Florist location.

French Florist - Scottsdale opening.

November 26, 2024 //  by admin

Stopping to smell the flowers, lifelong Arizona resident and first Arizona franchisee Ronny Record and his wife Nicole recently opened the doors for a new, state-of-the-art French Florist location at 6501 East Greenway Parkway, Ste. 109, Scottsdale, AZ 85254.

“We are so grateful for the strong support we are already receiving from our Scottsdale area neighbors,” commented Ronny Record. He added, “We’re experiencing a constant stream of new customers visiting us at our location, ordering bouquets online and via phone. Our opening has been truly grand.”

The new Scottsdale 1200 square footlocation creates four jobs from the start. For those who wish to work as a floral designer, customer service representative or driver, contact the store at (480) 573-0396, northscottsdale@frenchflorist.com.

French Florist, a Los  Angeles-based franchise, boasts vibrant, handcrafted arrangements including fresher flowers purchased directly from major farms in Ecuador, Holland, Columbia, Mexico, Canada, United States, and more.

The new concept offers in-person or online customer service and ordering to ensure the wow factor that each recipient of hand selected flowers deserves.

Winner of L.A. Weekly’s award for Best Florist, French Florist has been family-owned and caring about customers since 1978. Seven days a week, including every holiday, French Florist offers same-day delivery.

“We are thrilled to open our first Arizona store,” notes Michael Jacobson, CEO of French Florist, second generation in the floral business. He adds, “Ronny and Nicole Record are the prototypes of the energetic, thoughtful, and ambitious franchisee partner we are looking for. With the help of capable and driven people like Ronny and Nicole, we will continue to grow contiguously location to location.”

Jacobson concluded, “Flowers are the music of nature. French Florist is the melody. We look forward to sharing the chorus.”

In addition to the new Scottsdale, Arizona location, French Florist has locations in Los Angeles, CA; Westlake Village, CA; Costa Mesa, CA; and soon to open Tustin, CA.

For more information, contact French Florist at https://frenchflorist.com. For more insight into the business opportunity in other territories, visit https://frenchfloristfranchise.com/ or call (310) 659-7700.

Sprouting up in Scottsdale, AZ. Family opens new French Florist location.Read More

Category: Client News, Franchise NewsTag: franchise, franchising

Taking on the challenge of duplicating success. PR Works ranked in Entrepreneur’s 2024 Top Franchise Suppliers.

November 1, 2024 //  by admin

PR Works, a public relations firm based in America’s Hometown, Plymouth, Massachusetts, has been included in the recently announced Entrepreneur’s “2024 Top Franchise Suppliers”.

PR Works has worked with a wide range of franchise organizations for more than two decades. Founder of the firm, Steven V. Dubin, has also served as President of the New England Franchise Association.

Dubin noted, “Our focus has been to help franchise organizations find their next enthusiastic franchisee. We also support franchisee locations. Franchising is a great method for growing a business concept and providing a proven business model for entrepreneurs to hitch their wagon to. We know that a variety of our PR campaigns have created the visibility and credibility for partnerships to form.”

Whether a franchise is at the starting point or their 100th location, PR Works can assist with PR and marketing for pre-launch, franchise launch, new construction or renovation, grand openings, new products/services, new leadership, community outreach, awards, milestones and more.

“Recognition from Entrepreneur Magazine is gratifying. We’ve put in a lot of effort into earning our own reputation in an industry built on reputation,” he added.

PR Works was included in Entrepreneur’s Top Franchise Suppliers in 2020 as well.

To determine the annual ranking of the Top Franchise Suppliers, Entrepreneur Magazine surveyed more than 1,000 franchisors, from emerging brands that just got started to established companies that have been franchising for decades. Franchisors were asked to identify service providers they and their franchisees use, and to rate their satisfaction with the quality, cost, and value of each supplier’s services.

Entrepreneur Magazine scored each supplier based on the results of the survey, and the top-scoring suppliers in each of 11 categories made it into the ranking.

PR Works helps clients navigate the overwhelming number of marketing choices to determine which avenues will work best within their budget and generate an immediate return on investment.

The PR firm offers PR strategy, press releases, media relations, positioning, podcast development, podcast placement, content management, web services, speaking engagements, social media, email marketing and e-newsletters, sales materials, and direct mail.

PR Works is located at 18 Main Street, Extension, Suite 409, Plymouth, MA  02360. For more information, call (781) 582-1061, email SDubin@PRWorkzone.com, or visit www.PRWorkZone.com.

Taking on the challenge of duplicating success. PR Works ranked in Entrepreneur’s 2024 Top Franchise Suppliers.Read More

Category: Company News, Franchise NewsTag: chain stores, franchise, franchising

Blooming in Scottsdale, AZ. Seed planted for newest French Florist location.

October 10, 2024 //  by admin

Fresh off the vine, a completely new and innovative florist concept is coming to Scottsdale, Arizona.

Lifelong Arizona resident and first Arizona franchisee Ronny Record has broken ground for a new French Florist location at 6501 East Greenway Parkway, Ste. 109, Scottsdale, AZ 85254.  The state-of-the-art location is set to open in early November.

“As a franchise professional for over 10 years, mostly working on the operations side of the business, I always wanted to own my own franchise,” noted Record. “I was ready to put destiny in my own hands. After much research I chose French Florist for numerous reasons. First, the industry is recession proof – people will always lavish their loved ones with flowers.  Second, the company’s technology, training and marketing are unparalleled. Third, the financial performance of the company is impressive.”

Ronny Record graduated from Arizona State University with a degree in Civil Engineering. He is the father of two daughters, ages 3 and 1. He and his wife are enthusiastic baseball fans.

The new Scottsdale 1200 square footlocation will create four jobs from the start. For those who wish to work as a floral designer, customer service representative or driver, please contact the store at (480) 573-0396, northscottsdale@frenchflorist.com.

French Florist, a Los  Angeles-based franchise, boasts vibrant, handcrafted arrangements including fresher flowers purchased directly from major farms in Ecuador, Holland, Columbia, Mexico, Canada, United States, and more.

Additionally, the new concept offers in-person or online customer service and ordering to ensure the wow factor that each recipient of hand selected flowers deserves.

Winner of L.A. Weekly’s award for Best Florist, French Florist has been family-owned and caring about customers since 1978. Seven days a week, including every holiday, French Florist offers same-day delivery.

“We are delighted to award a franchise and opportunity to Ronny Record and his family,” noted Michael Jacobson, CEO of French Florist, second generation in the floral business. He added, “Ronny is exactly the kind of energetic, thoughtful and ambitious franchisee partner we are looking for.  With the help of capable and driven people like Ronny, we will continue to grow contiguously location to location.”

Jacobson concluded, “Flowers are the music of nature.  French Florist is the melody.”

In addition to the new Scottsdale, Arizona location, French Florist has locations in Los Angeles, CA; Westlake Village, CA; Costa Mesa, CA; and soon to open Tustin, CA.

For more information, contact French Florist at https://frenchflorist.com. For more insight into the business opportunity in other territories, visit https://frenchfloristfranchise.com/ or call (310) 659-7700.

Blooming in Scottsdale, AZ. Seed planted for newest French Florist location.Read More

Category: Client News, Franchise NewsTag: florist, franchise, franchising

Flower Empower – Winds of Change in the Floral Industry. “Conversion Division” launched by French Florist.

May 22, 2024 //  by admin

Sowing a seed, French Florist has launched a new “Conversion Division” to help independent florist shop owners achieve bumper growth. The Los Angeles, CA-based franchise organization offers transformative and proprietary technology, increased order volume and supply chain enhancement that dramatically change the customer experience and store profit.

French Florist is in the process of identifying and awarding an exclusive opportunity to the top performing independent florists in key cities.

Independent florists have been at the mercy of third-party aggregators like BloomNation, FloraNext, Dove/Teleflora, 1-800-Flowers, FTD and FSN who gobbled up most of the Internet and general advertising traffic and then took up to 40% of the gross sale.  French Florist’s Conversion Division is reducing that to 6% or even less.

CASH CROP

French Florist’s flagship store in Los Angeles is projecting an astounding $10 million in revenue for 2024. To put this into perspective, the average local florist shop, after years of toil, might see annual revenues of $300k-$500k. French Florist has shattered these benchmarks, performing over 20 times the industry average for a single location. French Florist stores operate much more efficiently, in large part because of the proprietary technologies they have developed.

HARVESTING SUPPLY CHAIN DISCOUNTS

The company also offers better buying power with direct purchases from major farms in Ecuador, Holland, Columbia, Mexico, Canada, United States, and more.  For example, French Florist stores have access to premium imports like red roses for as low as $13 per bunch, even in peak seasons, ensuring unparalleled value without overpaying. This direct buying power not only provides top-tier products but also can significantly boost margins, especially when integrated with the company’s advanced inventory management system.

Beyond florals and greens, benefit from exceptional rates on supplies with rates inaccessible for small florists—from elegantly etched 5×5 cubes at just $2.31 each to peak-quality branded ribbons and wrapping paper, at prices aimed at increasing profitability. These supplies aren’t just materials; they enhance artistic expression, allowing superior products at better prices.

FERTILE MARKETING

Marketing is critical to customer acquisition and growth. French Florist does the “heavy lifting” of marketing analysis and execution.

In the competitive digital landscape, standing out is essential. The SEO approach is designed to push French Florist locations past boutique sites like BloomNation and FloraNext.  Existing French Florist locations even push past giants such as Teleflora, 1-800-Flowers, and FTD to rank #1 in many local search keywords.

Award-winning advertising and marketing help attract three channels of customers – consumer retail sales, E-commerce sales and corporate accounts.

TRAINING FOR MAXIMUM YIELD

French Florist University includes 300 interactive and highly engaging video training modules to distill decades of veteran experience and provide insights for all members of the florist shop team – from the floral designer to the driver to the manager and more.

“The floral industry is at a crossroads, and French Florist stands on the front lines, ready to lead the charge,” notes Michael Jacobson, CEO of French Florist, second generation in the floral business. He added, “We’ve not only proved it’s possible to defy the giants; we’ve set a new standard of what success looks like. This is more than a business model; it’s a movement.”

Jacobson concluded, “”Flowers are the music of nature.  French Florist is the melody.”

For more information, contact French Florist at https://frenchfloristfranchise.com/ or call (310) 659-7700. Or, visit the consumer website at https://frenchflorist.com.

Flower Empower – Winds of Change in the Floral Industry. “Conversion Division” launched by French Florist.Read More

Category: Client News, Franchise NewsTag: florist, flower, franchising

“Maybe Franchising is right for you? Or Not.” webinar rescheduled to Nov. 9

October 1, 2021 //  by admin

Dana Hall

Due to the recent power outage in Plymouth, the Maybe Franchising is Right for You? Or Not, has been re-scheduled for Tuesday, November 9, 9 a.m. – 10 a.m.

You’ve thought of being your own boss, controlling your own destiny, expanding your income and latching onto a proven business model.  The free webinar entitled Maybe Franchising is Right for You? Or Not. might provide some answers. To RSVP, please click here.

Dana Hall of FranNet will outline what the advantages and pitfalls of franchise ownership. The first part of the discussion is whether you have the mindset of someone who is not an wild eyed entrepreneur, but an independent business owner ready to plug into a tightly woven system. Hall will also address the general upfront financial requirements, potential buildout costs, operations and sustainability of various franchise models.

Dana Hall is a franchise consultant with FranNet of Boston providing expert advice and guidance for prospective franchise business owners. FranNet’s proprietary Personal Franchise Assessment tool, thorough and personalized one-one consultation, and a 30 plus year history of excellence sets FranNet apart. Hall has over 30 years of experience in financial analysis, strategic business planning, operations, and local store marketing.

Hall was the Director of Finance for Retail Operations for Panera Bread during a period of rapid store growth and increased profitability. He was responsible for budgeting, strategic financial planning, KPI development and reporting, store metric evaluation, and profitability improvement for 900 company owned locations generating $2B in revenue. He held a similar role for the Wendy’s Company in the New England Division in addition to a strategic Marketing role for the Northeast Region. Hall has also served as a Franchise Business Consultant advising and counseling franchisees in the field on improving operations, driving incremental sales and generating increased profits.

He is a graduated from North Adams State College with a BS in Business Administration/Accounting and holds an MBA from Suffolk University in Boston.

The business community is encouraged to attend. The event is sponsored by three leading organizations including My Pinnacle Network which hosts monthly meetings for business-to-business professionals at five locations throughout Massachusetts including Braintree, Mansfield, Needham, Pembroke, and Westborough; South Shore Networking Professionals which connects business people monthly at locations throughout the South Shore; and Rockland Trust, offering a wide range of banking, investment, and insurance services to businesses and individuals through retail branches, commercial ending offices, investment management offices, and residential lending centers located in Eastern Massachusetts and Rhode Island, as well as through online, mobile and phone banking.

Please RSVP for the event by clicking here. Or call My Pinnacle Network at 781-582-1061.

“Maybe Franchising is right for you? Or Not.” webinar rescheduled to Nov. 9Read More

Category: Company NewsTag: franchise, franchising

AAFD Seeking Nominations for 2021 Total Quality Franchising Awards

November 25, 2020 //  by admin

SAN DIEGO, November 25, 2020: The American Association of Franchisees and Dealers (AAFD) is pleased to announce it is accepting nominations for the AAFD Total Quality Franchising Awards for 2021.

The TQF Awards represent AAFD’s opportunity to publicly recognize individuals, franchisors, suppliers and AAFD chapters that have made significant advances in supporting and promoting collaborative franchise cultures and fair and balanced franchise relationships, the AAFD’s vision for Total Quality Franchising.

The AAFD’s TQF Awards will be presented at the Total Quality Franchising Awards Gala during the AAFD Franchisee Leadership Summit will be held May 2 – 5, 2021, in Mesa Arizona.

We Need Your Help Nominating Total Quality Franchising Award Recipients!

The AAFD Awards Committee is pleased to invite public nominations to recognize exemplary achievement within the franchising community for the 2021 TQF Awards.

Nominating Instructions:

  1. Visit the AAFD’s Conference Website for a complete list of award categories and to make your nomination(s).
  2. A complete list of award categories and descriptions are below.
  3. Please submit your online nominations no later than January 31, 2021.
  4. Please include a little information about why you think your nominee deserves the award.
  5. You CAN nominate multiple people for the same award and nominate the same person/organization for multiple awards. Just make sure to tell us why they are deserving of recognition.

Total Quality Franchising Award Categories:


Franchisor of the Year Award
 
This award is given to a franchisor that has demonstrated respect for the AAFD’s Fair Franchising Standards and excellent citizenship toward its franchisees. The Franchisor of the Year Award recipient is decided by the AAFD’s Awards Committee and ratified by the company’s recognized franchisee association or franchise advisory council.   

AAFD Fair Franchising Seal 
The AAFD Fair Franchising Seal is a highly coveted accreditation that is given to a franchisor that has met the AAFD’s strict Fair Franchising Standards and Franchise System Accreditation Program. Franchisors that earn this award have shown that they embrace a fair, balanced, and collaborative franchising culture. 

Franchising Legacy Award
The AAFD’s newly minted Franchising Legacy Award has been created to honor extraordinary individuals for their inspiration, dedication, and significant contribution to the advancement of Total Quality Franchising. This award not only acknowledges an inspiring leader who has made a significant positive impact on the franchising community and is creating a legacy by passing on their vision of franchising for a more fair and equitable franchising future. 

Lifetime Achievement Award
This prestigious award recognizes an individual whose lifetime body of work has distinguished himself or herself within the franchising community and who has contributed greatly to the cause of Total Quality Franchising over many years.  

AAFD’s Chairman’s Award for Distinguished Service to the Franchising Community
This award is presented to one or more individuals or companies that have made a noteworthy achievement during the past year and admirably upheld the values of Total Quality Franchising.  There may be multiple recipients of the AAFD’s Chairman’s Award.

Franchisee Member of the Year
This award recognizes an individual franchisee who has worked hard to advance the ideals of the Fair Franchising Standards in the previous year. This individual embodies the spirit of fair franchising and has made a difference in the AAFD and franchising community, as well as their franchise system and brand.

Joni Lampl Trailblazer Award
Named for an AAFD Member who earned this award for five consecutive years! The Joni Lampl Trailblazer Award is given to one or more individuals who have worked tirelessly to increase the membership within their franchisee chapter. The Trailblazer Award can be given to multiple individuals who meet these qualifications. Award recipients are decided by the AAFD Director of Membership Development and ratified by the Awards Committee.   

Supporting Member of the Year Award
The Supporting Member of the Year Award recognizes an AAFD Supplier Member who has provided distinguished service to the AAFD and our members over the last year.

AAFD Chapter of the Year Award
This award recognizes the AAFD Chapter that has made the most progress in the previous year. In determining the winner of this award, we look at things like chapter achievements, membership growth, membership retention, and overall chapter activity. The Chapter of the Year Award showcases all that a well-functioning, committed chapter can achieve for its membership, and sets a model standard for other chapters to attain.

Rookie Chapter of the Year Award
The Rookie Chapter of the Year Award goes to a chapter that was created in the last year that has shown the most growth, activity, and forward momentum.

Remember to send your nominations to nominations@aafd.org by January 31, 2021. Thank you for your help!

About American Association of Franchisees and Dealers

AAFD is the oldest, largest, and most respected direct member franchisee trade association in the United States.  Since 1992, the nonprofit organization has formed and supported exclusive trademark specific chapters for franchisees of hundreds of franchise systems and seeks to foster its vision of Total Quality Franchising—a collaborative franchise culture that respects the legitimate business interests of franchisors and franchisees.  For more information, visit https://www.aafd.org

AAFD Seeking Nominations for 2021 Total Quality Franchising AwardsRead More

Category: Client News, Franchise NewsTag: AAFD, franchisee, franchises, franchising

AAFD Welcomes the Independent Association of BurgerIM® Franchisees

January 25, 2020 //  by admin

Newest AAFD Chapter Organizing to Protect Franchisee Investments and Redress Serious Grievances

SAN DIEGO, January 2020 – The American Association of Franchisees and Dealers (AAFD) announced the formation of the Independent Association of BurgerIM® Franchisees (IABIMF).

In the wake of bombshell revelations (reported on January 20th in Restaurant Business Online, “The BurgerIM Disaster”) of hundreds of franchisees not receiving promised services and support, and serious allegations of fraud, mismanagement, and misappropriation of franchisee funds, scores of BurgerIM franchisees have launched the BurgerIM Franchisees Chapter of the AAFD. The association has quickly established a steering committee, a membership committee, and a bylaws committee. It is preparing to elect a board of directors and is rapidly increasing its membership. 

“The goal of IABIMF is to unite and unify BurgerIM franchisees, engage common legal counsel and aggregate franchisee resources to take immediate steps to protect and preserve franchisee investment.” said Joey McCullough, Interim Chairman of the chapter steering committee.

“Our BurgerIM franchisee members are very motivated and have quickly initiated strides to build a strong association,” said Robert Purvin, Chairman of the AAFD. “With the help of the AAFD, I believe this chapter will be able to create and enforce real and meaningful efforts to protect franchisee investments and address serious challenges to their brand. The AAFD is excited to support this effort.”

The new chapter was formed by concerned franchise operators after multiple reports of misappropriation of funds, a large number of sold franchises that are not being developed, lack of franchisee support, large vendor kickbacks to the franchisor, and reports of company vendors and employees not being paid. The franchisees intend to unite their common resources to address the serious challenges to their brand, and to protect their franchisee investments.

The AAFD acts as a catalyst in the franchisee chapter formation process by providing coaching, offering a vehicle for organization, helping franchisees build a leadership structure, and providing tools to support an effective franchisee association. The AAFD further helps chapters build effective leadership, define goals and objectives, build a compelling membership purpose, and open a constructive dialogue with their franchisor management team.   

BurgerIM is a gourmet quick service restaurant concept that features a variety of burger combinations of ground beef, ground lamb, salmon, vegetarian and more. The popular eateries have apparently grown faster than the company can support its franchise network and has led to serious financial and construction challenges. Reports estimate more than 1000 units sold, with nearly 300 restaurants that have opened and reports that over 100 have already closed. Franchisee owners have a strong confidence in the brand and its products and are intent on achieving strong goals for the brand and themselves.

The AAFD is the oldest, largest, and most respected direct member franchisee trade association in the United States.  The nonprofit organization has formed exclusive chapters for over 80 franchise systems and seeks to foster its vision of Total Quality Franchising—a collaborative franchise culture that respects the legitimate business interests of franchisors and franchisees.

***

About the AAFD

The AAFD is a national non-profit trade association representing the rights and interests of franchisees and independent dealers throughout the United States. The AAFD is focused on market driven reform to achieve its mission to define and promote collaborative franchise cultures that the AAFD describes as Total Quality Franchising. Since its formation, the AAFD has grown to represent more than 50,000 franchised locations throughout the United States. The AAFD has members in all 50 states and represents more than 100 different franchise systems.

The AAFD’s Fair Franchising Standards, Fair Franchising Seal, Trademark Chapters, and emphasis on Marketplace Solutions led to the Association’s recognition as a growing force in franchising. The AAFD’s Branded Partner programs add a new dimension to the value of AAFD membership. The AAFD provides a broad range of member services designed to help franchisees build market power, create legislative support of interest to franchisees, provide legal and financial support, and provide a wide range of general member benefits.

For more information about the AAFD, please call toll free – 800-733-9858 or visit www.AAFD.org.

For media information:

Robert Purvin

rpurvin@aafd.org

AAFD Welcomes the Independent Association of BurgerIM® FranchiseesRead More

Category: Client News, Franchise NewsTag: franchise, franchising

The Brothers That Just Do Gutters Promote Long-Time Employee KayLyn Romeo to Multi-Media Franchise Manager

November 14, 2019 //  by admin

The Brothers That Just Do Gutters has grown from two brothers in a truck to 12 locations across the country and counting. As the operation evolves, so have the roles of some of their team members. KayLyn Romeo is one such team employee. Her title has been expanded from Franchise Marketing Associate to Multi-Media Franchise Manager.

A lifelong New Yorker, KayLyn was born in Long Island raised in Poughkeepsie – where she currently resides. This makes for a (relatively) easy commute to The Brothers That Just Do Gutters Headquarters in Arlington, NY. She received her bachelor’s degree in-state from SUNY Oneonta in Mass Communications with a concentration in production.

KayLyn also donates her time and expertise to a project she co-founded with fellow Brothers Gutters employee, Danielle Kolachik, called The dKol la femme Project. This non-profit focuses on healing through various modes of therapeutic artistic expression – including KayLyn’s own photography. They raise funds to support the telling of individual’s stories through artistic expression (free of charge to the participant) to foster healing and create awareness.

The specialized training she received in higher education and real-life experience is applied to every Brothers That Just Do Gutters Franchise and the entire company. She strategizes and deploys engaging multi-media awareness campaigns that comprised of blog posts, social media, video and most recently; podcasts. This engaging content raises visibility for individual locations and the brand as a whole. The most satisfying part of working at The Brothers That Just Do Gutters is for KayLyn is “the creative aspect of the job.”

The Brothers That Just Do Gutters Story

The Brothers That Just Do Gutters was born out of Ken Parson’s vision for a better contracting service. While working as a gutter installer for an independent company during summers between teaching history in the mid-1990’s, he determined exactly what qualities such an operation should embody. In 1999 his plans were solidified with the opening of what is now called The Brothers That Just Do Gutters.

Ken was able to recruit his brother Ryan, trained and educated as a graphic designer, to join him as Chief Solutionist of their growing operation. The siblings haven’t looked back since.

Fast forward to 2019. Ken and Ryan have helped dozens of other motivated individuals, partners and couples realize the American Dream by opening The Brothers That Just Do Gutters franchises of their own. Today, there are 11 Brothers Gutter franchise locations and one corporate own location including Hudson Valley, NY, New Milford, CT, Monmouth, NJ, Lehigh Valley, PA, Richmond, VA, Lynchburg, VA, Virginia Beach, VA, Jacksonville, FL, Seattle, WA, Dallas, TX, San Antonio, TX, South Charlotte, NC and Columbus, GA. Their proprietary system enables speedy growth and ample return on investment with direct training, ongoing consultation and strategic marketing. 

For more information about Brothers Gutter system, visit www.brothersfranchise.com or call (845) 705-7276.

The Brothers That Just Do Gutters Promote Long-Time Employee KayLyn Romeo to Multi-Media Franchise ManagerRead More

Category: Client NewsTag: franchise, franchising, gutters

Lead generation. Finding the next franchisee.

December 13, 2016 //  by admin

Warm Zee prospects are the Holy Grail for franchisors.  But how do you find them, court them and onboard them?

Many lead generation sources have disappointed and underperformed. From online franchise portals to overly optimistic franchise brokers to informational seminars, lead generation often seems like a fleeting target.

But what if you were seen as “the authority”?

What if you were “editor” approved and receiving third-party credibility from achieve press coverage?

“Public relations gets new prospects to raise their hands for more details.  They are already enthusiastic about our story and business model,” noted Kevin Dubois of Lapels Dry Cleaning.

Between Rounds Bagel Café’s Jerry Puiia asserted, “Publicity has not only generated warm leads but supports Zee relations as well.”

How do you create news?

In a nutshell, news and coverage is about –

  • Taking a bow for community outreach
  • Rolling out a new product, service or way of doing business
  • Touting a new key staffer
  • Celebrating a new location (and coaxing interest from prospects from concentric regions)
  • Announcing capital raised
  • Alerting of milestones  (Examples – #s served, # lifestyles transformed, # Dreams attained)
  • Industry tips (Seasonal and more)

The challenge is to identify and develop newsworthy opportunities that can be merchandised to the press in the form of news releases, preferably on a twice-monthly or more frequent basis to keep your name in front of your various audiences.

News releases are often the catalyst to more expansive feature coverage.

In addition to sharing your news releases with both the traditional press and online media, this original content should be repurposed to social media, your website’s newsroom and/or blog.

Ready for headlines?  Ready for leads?

Lead generation. Finding the next franchisee.Read More

Category: Company NewsTag: franchise, franchisee, franchising, franchisor

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