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Blooming in Scottsdale, AZ. Seed planted for newest French Florist location.

Fresh off the vine, a completely new and innovative florist concept is coming to Scottsdale, Arizona.

Lifelong Arizona resident and first Arizona franchisee Ronny Record has broken ground for a new French Florist location at 6501 East Greenway Parkway, Ste. 109, Scottsdale, AZ 85254.  The state-of-the-art location is set to open in early November.

“As a franchise professional for over 10 years, mostly working on the operations side of the business, I always wanted to own my own franchise,” noted Record. “I was ready to put destiny in my own hands. After much research I chose French Florist for numerous reasons. First, the industry is recession proof – people will always lavish their loved ones with flowers.  Second, the company’s technology, training and marketing are unparalleled. Third, the financial performance of the company is impressive.”

Ronny Record graduated from Arizona State University with a degree in Civil Engineering. He is the father of two daughters, ages 3 and 1. He and his wife are enthusiastic baseball fans.

The new Scottsdale 1200 square footlocation will create four jobs from the start. For those who wish to work as a floral designer, customer service representative or driver, please contact the store at (480) 573-0396, northscottsdale@frenchflorist.com.

French Florist, a Los  Angeles-based franchise, boasts vibrant, handcrafted arrangements including fresher flowers purchased directly from major farms in Ecuador, Holland, Columbia, Mexico, Canada, United States, and more.

Additionally, the new concept offers in-person or online customer service and ordering to ensure the wow factor that each recipient of hand selected flowers deserves.

Winner of L.A. Weekly’s award for Best Florist, French Florist has been family-owned and caring about customers since 1978. Seven days a week, including every holiday, French Florist offers same-day delivery.

“We are delighted to award a franchise and opportunity to Ronny Record and his family,” noted Michael Jacobson, CEO of French Florist, second generation in the floral business. He added, “Ronny is exactly the kind of energetic, thoughtful and ambitious franchisee partner we are looking for.  With the help of capable and driven people like Ronny, we will continue to grow contiguously location to location.”

Jacobson concluded, “Flowers are the music of nature.  French Florist is the melody.”

In addition to the new Scottsdale, Arizona location, French Florist has locations in Los Angeles, CA; Westlake Village, CA; Costa Mesa, CA; and soon to open Tustin, CA.

For more information, contact French Florist at https://frenchflorist.com. For more insight into the business opportunity in other territories, visit https://frenchfloristfranchise.com/ or call (310) 659-7700.

Blooming in Scottsdale, AZ. Seed planted for newest French Florist location.Read More

Smell the Success. $3 Million Funding Boost Propels French Florist Franchise Expansion.

French Florist, a leading name in the floral industry known for its luxury designs and premium quality, is excited to announce a $3 million investment to expand its franchise operations across the United States. The funding, secured from a group of strategic investors, will be utilized to accelerate the company’s growth, and bring its signature flower arrangements to new markets.

“We are thrilled to have secured this significant funding, which will allow us to scale our business and share the French Florist experience with more communities nationwide,” said Michael Jacobson, CEO of French Florist, second generation in the floral business. He added, “This investment represents confidence in our brand, our vision, and the dedicated team behind our success.”

French Florist has been a staple in the Los Angeles area for over 40 years, providing exquisite floral arrangements for special events, weddings, corporate functions, and individual customers. With this new funding, the company plans to open 15 additional franchise locations by the end of 2025. The expansion will bring the florist’s unique blend of classic French elegance and modern floral artistry to major cities.

Supporting Franchisees for Success

In addition to geographical growth, a portion of the $3 million will be allocated toward improving the comprehensive training programs and marketing support for franchisees. French Florist’s goal is to equip each new location with the tools necessary for success, ensuring that the exceptional quality and customer service for which the brand is known, are maintained across all locations.

“We want to empower our franchise partners to thrive,” said Jacobson. “This investment allows us to expand the already robust infrastructure that supports our franchisees every step of the way.”

A Blooming Future

The expansion plan comes as French Florist continues to see a surge in demand for high-quality floral services. The company’s approach to luxury flowers, combined with sustainable practices and local sourcing, has resonated with customers seeking both beauty and environmental responsibility.

The $3 million funding is a key milestone in French Florist’s journey toward becoming a national leader in the premium floral industry. As the company embarks on this new chapter, its commitment to delivering stunning floral experiences remains at the heart of its mission.

About French Florist


Founded in Los Angeles in 1978, French Florist has grown into one of the most respected and recognized names in the floral industry. Winner of L.A. Weekly’s award for Best Florist, French Florist has been family-owned and caring about customers since 1978 – seven days a week, including every holiday, French Florist offers same-day delivery.

Known for its high-quality floral arrangements and exceptional customer service, the company offers a wide range of products, from everyday bouquets to custom arrangements for special occasions. French Florist is committed to sustainability and supports local flower growers through its eco-conscious sourcing practices.

French Florist has locations in Los Angeles, CA; Westlake Village, CA; Costa Mesa, CA; and soon to open Scottsdale, Arizona and Tustin, CA.

For more information, contact French Florist at https://frenchflorist.com. For more insight into the business opportunity in other territories, visit https://frenchfloristfranchise.com/ or call (310) 659-7700.

Smell the Success. $3 Million Funding Boost Propels French Florist Franchise Expansion.Read More

Flower Empower – Winds of Change in the Floral Industry. “Conversion Division” launched by French Florist.

Sowing a seed, French Florist has launched a new “Conversion Division” to help independent florist shop owners achieve bumper growth. The Los Angeles, CA-based franchise organization offers transformative and proprietary technology, increased order volume and supply chain enhancement that dramatically change the customer experience and store profit.

French Florist is in the process of identifying and awarding an exclusive opportunity to the top performing independent florists in key cities.

Independent florists have been at the mercy of third-party aggregators like BloomNation, FloraNext, Dove/Teleflora, 1-800-Flowers, FTD and FSN who gobbled up most of the Internet and general advertising traffic and then took up to 40% of the gross sale.  French Florist’s Conversion Division is reducing that to 6% or even less.

CASH CROP

French Florist’s flagship store in Los Angeles is projecting an astounding $10 million in revenue for 2024. To put this into perspective, the average local florist shop, after years of toil, might see annual revenues of $300k-$500k. French Florist has shattered these benchmarks, performing over 20 times the industry average for a single location. French Florist stores operate much more efficiently, in large part because of the proprietary technologies they have developed.

HARVESTING SUPPLY CHAIN DISCOUNTS

The company also offers better buying power with direct purchases from major farms in Ecuador, Holland, Columbia, Mexico, Canada, United States, and more.  For example, French Florist stores have access to premium imports like red roses for as low as $13 per bunch, even in peak seasons, ensuring unparalleled value without overpaying. This direct buying power not only provides top-tier products but also can significantly boost margins, especially when integrated with the company’s advanced inventory management system.

Beyond florals and greens, benefit from exceptional rates on supplies with rates inaccessible for small florists—from elegantly etched 5×5 cubes at just $2.31 each to peak-quality branded ribbons and wrapping paper, at prices aimed at increasing profitability. These supplies aren’t just materials; they enhance artistic expression, allowing superior products at better prices.

FERTILE MARKETING

Marketing is critical to customer acquisition and growth. French Florist does the “heavy lifting” of marketing analysis and execution.

In the competitive digital landscape, standing out is essential. The SEO approach is designed to push French Florist locations past boutique sites like BloomNation and FloraNext.  Existing French Florist locations even push past giants such as Teleflora, 1-800-Flowers, and FTD to rank #1 in many local search keywords.

Award-winning advertising and marketing help attract three channels of customers – consumer retail sales, E-commerce sales and corporate accounts.

TRAINING FOR MAXIMUM YIELD

French Florist University includes 300 interactive and highly engaging video training modules to distill decades of veteran experience and provide insights for all members of the florist shop team – from the floral designer to the driver to the manager and more.

“The floral industry is at a crossroads, and French Florist stands on the front lines, ready to lead the charge,” notes Michael Jacobson, CEO of French Florist, second generation in the floral business. He added, “We’ve not only proved it’s possible to defy the giants; we’ve set a new standard of what success looks like. This is more than a business model; it’s a movement.”

Jacobson concluded, “”Flowers are the music of nature.  French Florist is the melody.”

For more information, contact French Florist at https://frenchfloristfranchise.com/ or call (310) 659-7700. Or, visit the consumer website at https://frenchflorist.com.

Flower Empower – Winds of Change in the Floral Industry. “Conversion Division” launched by French Florist.Read More