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South Shore Ad Club hosts presentation on Search Engine Optimization on Wednesday, November, 18, 6 p.m. at Asian C, Hingham, Mass.

HINGHAM, MA…

All roads lead to the Internet. Or they should.  Search Engine Optimization is the topic of the upcoming South Shore Ad Club sponsored event on Wednesday, November 18, 6 p.m. at the Asian C, 48 Whiting Street, Route 53, near Queen Anne’s Corner, Hingham, Mass.

Participants will learn how to drive targeted traffic to their website and increase revenues by converting visitors to prospects and new customers.  Roland Lacey, MediaRight Technologies based in Hanover, brings decades of experience to the topic.

Founded in 1996, MediaRight Technologies’ mission is to help companies implement a proven system using search optimization, pay per click and a website that works to generate leads online.  The MediaRight Technologies team of Microsoft-certified web developers is led by their founder Roland Lacey, who contributed to and did the technical editing for two of Rick Segel’s books: “The Essential Online Solution: The 5 Step Formula for Small Business Success” as well as the recently released second edition of “Retail Business Kit for Dummies” both published by Wiley and Sons.

“The Internet is the new Yellow Pages and our reference for almost all products and services,” said Steve Dubin, owner of PR Works and member of the South Shore Ad Club’s board of directors. “As marketers, we need to make sure our websites are seen on the first page of a web search on our general category. This presentation will help streamline one’s understanding of the challenge.”

The price of admission is $30 for non-members, $20 for members. Light refreshments and hors’ d’oeuvres’ will be served. Copywriters, graphic designers, Web designers, ad agencies, pr agencies, photographers, printers, typesetters, corporate communications professionals, marketing professionals, printers, videographers and small businesses are welcome to attend.

About the South Shore Ad Club

The South Shore Ad Club is a non-profit organization committed to the personal and professional development of communications professionals located south of Boston. It’s the club’s  mission to improve, strengthen and advance career goals through learning and networking opportunities; and to serve as a resource for local and Boston-area businesses requiring marketing, advertising, public relations and/or communications services.

Space is limited. To RSVP, please contact Mary McElroy, McElroy Associates, (781) 383-0505 or info@mcelroyassoc.net.  Payment for this function can also be made on-line at www.SouthShoreAdClub.com.  Cash or checks will also be accepted at the door.

 

South Shore Ad Club hosts presentation on Search Engine Optimization on Wednesday, November, 18, 6 p.m. at Asian C, Hingham, Mass.Read More

What do you do with your wonderful new widget?

You’ve got a great new product, but you just don’t know who will adopt it first. “Where is the low hanging fruit?” as we say in PR/marketing.

For example, you’ve developed a solar powered radio and customers will never have to buy another battery or hunt for a power outlet.  Plus, your customers will be seen as “green”, forward-thinking, perhaps even thrifty.

But where do you start with marketing?

This may appeal to environmentalists, electronic enthusiasts, campers, the pool and patio crowd and outdoor workers such as landscapers, roofers, etc.

The solar powered radio might be a huge winner in high end catalogs like SkyMall, Brookstone’s, Frontgate, and Hammacher Schlemmer. (Yes, we have contacts who can arrange for this.)

It could be a big hit on QVC and other shopping channels. (We have some success stories for this as well.)

Or we might eventually go the Ginsu Knife screaming TV offer (Yes, we have a relationship with the original Ginsu Knife ad agency).

But first, we need a name that is either self-descriptive or, at the very least, positive and memorable.So we brainstorm for a great product name. Solar Sounds? Sunny Sounds? How about SunTunes?  Or Dawn of a New Decibel.  You get the idea.

Then, we build a WordPress based website that is well seen by search engines.

Then, we suggest a modest rollout.

Utilizing PR as a trial balloon in each potential market, we are able to TEST before investing heavily in that market.  A well crafted news release touting the wonders of the environmental impact (or lack of it) could be rolled out to green niche publications.  Similarly, the fun and trendiness of it would be emphasized for the pool and patio media.  And so on.

As coverage is garnered for each target audience, we will quickly know where early traction is so you can expand marketing efforts.

Have a new product or service?  Let us shed light on how you can quickly capitalize upon it.

What do you do with your wonderful new widget?Read More