Yes, but what do I say?
You know you need to create original and compelling content for your website, e-newsletter, LinkedIn profile, LinkedIn Discussion Groups, LinkedIn Pulse, Facebook posts, Twitter posts, blog posts, bylined articles, news releases and other client correspondence.
Well written, concise and enticing content is STILL the way to grab attention, lead someone through a topic and move them to action.
And Google and other search engines have a keen eye for “keyword stuffing” – randomly and repeatedly including keywords and phrases in your copy with the hope of gaming the system. Well, not only does that not work, you may be penalized for it.
Good writing answers real questions that your audience stays up at night pondering. Don’t answer them with a glib “Hire me” as the answer. Outline the solution. Be the authority. Be the go-to source by demonstrating expertise.
Some specific content ideas –
- Trends worth knowing about.
- Useful resources.
- Better ways to solve your problem – product, price or timeline.
- Case studies of solutions.
- Myths and Misconceptions.
- Seasonal phenomenon.
- Survey your audience.
Let us know if we can write your wrong.
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