How do you make the MOST of being a podcast guest? Make sure you look great, sound great, maximize the opportunity?
Nowadays, one of our major focuses as a PR firm is to arrange for guest opportunities for our clients. There is nothing better than leveraging someone else’s broadcast audience, social media reach and credibility.
What are some the simple PREP TIPS prior to going “live”? This quick list will make it easier for you look and sound great.
- Check video background. Too cluttered? Too funky – does it look like you’ve been taken hostage in someone’s basement? It is okay to have personality and personal effects, but the general goal is to have your background space look like an office or home office.
- Check “name” under video headshot. Make sure to use your full name and either your company name or your solution. Example, Steven Dubin, PR Works. Or Steven Dubin, PR/Marketing.
- Turn off cellphone, landline. Simple. Don’t let another call interrupt you.
- Close windows. Sirens, birds, lawn mowers, loud neighbors are to be avoided.
- Note on door. Warn/alert colleagues, family, and intruders. Amazing what a Post-it note can do to remind people not to barge in.
- Prepare for the allotted time (typically 30 minutes). Don’t over schedule yourself and be stressed.
- Note – 1 take. Most podcaster do little or NO editing of the first and only take. That being said, relax, take your time and articulate.
- Show opening. Have prepared introduction. Provide the host with verbiage for your introduction. This makes it easier for them and you.
- Show close. Have a prepared summary. How do you want listeners to find you? What are you asking them to respond to? Free E-book, 15-minute complimentary audit, sign up for E-Newsletter?
- Cue for wrapping up/ending the segment. Many hosts will alert you to wrap it up. Be prepared as you hear a key phrase like “And my final question…”
Be prepared for your podcast appearance and be a media darling.
Let us know if we can help book you on targeted podcasts that attract your best potential audience. We use a number of paid and free online websites to match your topic with appropriate shows.