This content would be of value to someone with limited marketing experience or a seasoned marketing professional who was not familiar with the marketing component of public relations.
This course will expand upon several avenues of public relations that not only create brand or institutional awareness but generate the kind of visibility and call to action that generates new customers.
Participants will learn –
- How to identify and apply the 21 news release topics that generate press and prospects.
- How to write news releases in an inverted pyramid form that is acceptable to media gatekeepers.
- How to avoid phrases that editors hate.
- How to avoid self-promotional messages that get blocked from publication.
- Where to find and how to build a Press List.
- How to construct a Press Kit, a seductive and concise outline to brag an editor’s attention and coax them to provide coverage.
- How to “pitch” editors and producers on your story.
- How to track the entire process – from news draft to pitch to publication.
- How to repurpose your news in all your other marketing channels such as E-Newsletter, social media, website and blogs.
- How an ongoing column makes you the “go to” source.
- How to draft and publish an E-book that helps position you and your company as the “subject expert”. action.
For more information, drop us a line or call 781-582-1061.
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