We’re starting a New Year soon, so why not? And with the recent Powerball jackpot, somebody did win and now their life is forever changed. So just as a New Year’s wish, let’s say it was you.
What would you do?
It’s a tantalizing question, right? It’s one we thought would make a great pitch to TV news outlets on behalf of our financial services client Johnson Brunetti.
Only we gave it a twist:
What should you do if you win the Powerball jackpot?
The pitch worked and resulted in an on-air interview with Johnson Brunetti’s Nicholas Colantuono on Boston 25 (see below).
In PR circles, this technique is called “piggybacking”. It means connecting your client’s product or service to something that’s timely and in the news. In this instance, hardly a local or national news broadcast goes without mentioning the billion-plus Powerball jackpot. So it seemed a natural to pitch a financial services expert who could properly advise the jackpot winner.
There was no winner as of this writing. So, maybe it could be you. What would you do with that kind of money? You may want to watch the clip below for advice.
Does your company have a story that we can piggyback on current events or news? Give us a call or drop a line. It could be you live at five or on the front page.
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