The emails you send compete against hundreds of other messages for your recipient’s attention. How to Write Emails that Get Read is an email writing workshop for non-writers that shares practices from Smart Brevity, the best-selling book and new writing style, to ensure more opens and responses.
Why It Matters
The numbers are against you:
- The average person receives 100 to 120 emails per day
- The average email open time is 15-20 seconds—Marketing Sherpa
- 66 percent of respondents prefer short emails, with only 6% saying they enjoy longer
- Even messages people are looking for get missed.
The Bottom Line
Writing e-mails that get seen and read is not about the quality of your writing. It’s about the quantity:
More is less.
This workshop, conducted over two sessions webinar, will demonstrate several more-with-less email techniques from Smart Brevity, the bestselling book by the founders of Politico and Axios. Taught by PR Works’ Joe D’Eramo, a copywriter with more than three decades of experience.
Best of all
For Massachusetts business owners who have registered with the Workforce Training Fund Program, the course is 100 percent reimbursable! If you’re a small business owner, you can apply to the program here. It takes a week or so to be approved.
Go Deeper
Non-writers, the folks who say “I suck at writing” can master these techniques. You can also apply these techniques to newsletters, web content, job descriptions, any type of business communication—even your personal correspondence.
To book a How to Write Emails that Get Read workshop for you or your company, call 617-848-0848 or drop me a line.
Follow Us!