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Healing vs. hype.

December 12, 2016 //  by admin

 

As a chiropractor your bigger mission is to help as many people as possible.

To do so, potential patients need to know about your service.

Take the case of the Chiropractic Society of Rhode Island (CSRI) …

“We had plenty of good ideas, but didn’t know which to prioritize,” noted Dr. Michael Gottfried, president of the Chiropractic Society of Rhode Island.

“Additionally we were overwhelmed by marketing channel options. We also needed capable hands to get things done – with a consistent message on a consistent basis.”

 But how is that achieved?

CSRI started with the basics. With the help of a PR firm they began informing the public of –

  • General health tips
  • Season health tips
  • Seminars/Workshop on health issues
  • Connecting to the community – Offering a chiropractor to help before and after local road races and walkathons.
  • Outlining chiropractic’s impact on the opioid addiction prevention
  • Touting recognition of members

This was accomplished via news releases to targeted press sources,e-newsletters to patients, social media postings to LinkedIn discussion groups, the organization’s Facebook page and Twitter.

Regular messaging positioned them as “the” go to source for Rhode Island media gatekeepers when they had a question or story about health issues.  Consistent messaging reminded patients and potential patients that maybe they should book an appointment.

 

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