Headlines draw you in. So, don’t be shy.
Make it provocative. Offer something enticing. Add a pinch of urgency.
Marketing has certainly changed. The storytelling process has not.
Step one, get their attention. That is the headline.
Step two, lead them through the message in a direct and entertaining way.
Step three, ask them to take action – click here for a free brochure, visit this specific landing page, join my e-newsletter list, fill out this brief form, call now.
What makes a great headline? Example – “7 little known ways to save money on taxes in 2019 without ruffling the IRS.” Timely, concise and offering value.
There, I just saved you the two years that it would have taken to earn an MBA.
Let us know if we can grab attention for you and lead prospects to take ACTION.