This free seminar will outline the logistics of the Google Non-Profit “Pay per Click” program that provides qualified non-profits with $10,000 of FREE Pay Per Click advertising per month (equates to $120,000 per year). The advertising can be use to generate volunteers, donations, events or general awareness.

The workshop will inform attendees of:

• Non-profit organizations that are eligible for the grant;
• Timing – how long does the process take;
• Applying for the grant;
• Researching key words and phrases;
• Creating landing pages;
• Writing enticing text advertisements;
• Measuring the “champion” advertisement vs. the “challenger”; monitoring results through Google Analytics;
• Maintaining the program monthly to remain within compliance;
• Outlining a non-profit case study and success story.

Who’s eligible for this program? First, who is not: governmental entities and organizations, hospitals and medical groups, schools, childcare centers, academic institutions and universities are not eligible for Google Ad Grants.

Who is eligible? In order to qualify for the Google for Nonprofits program, an organization must be listed in the Internal Revenue Service’s online searchable database of charitable organizations.

If your company is eligible, please click on the link below to register or RSVP.

RSVP here.