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FocalPoint Coaching tabs Greg DeSimone as director of finance education

Greg DeSimone
Greg DeSimone

MANSFIELD, MA…

FocalPoint, a national business coaching organization founded by business guru Brian Tracy, recently named Greg DeSimone, a FocalPoint franchise owner/strategic partner and director of Catapult Advisory Group, as its director of finance education. In this role, DeSimone, a self-described “recovering CPA”, will provide finance coaching and support to FocalPoint business coaches and their clients.

“Many FocalPoint coaches have backgrounds in sales, marketing or HR. While there might be some finance and budgeting involved for people with those backgrounds, it’s not as in-depth as the knowledge that a CPA possesses,” said DeSimone. “Through one-on-one coaching, webinars and workshops, we can get FocalPoint coaches up to speed so they can develop their financial skills and expertise and provide more value to their clients.”

Via this strategic alliance, DeSimone will work coaches on such areas as: generating industry benchmark reporting; preparing comparative industry benchmark narratives; factoring financial projections over a five-year period; and developing an exit strategy and business valuations.

In addition to providing support for FocalPoint coaches, DeSimone will provide that same service for his clients as well.

“One of the things coaches often recommend to clients is to learn how to delegate,” said DeSimone. “It’s not a sign of deficiency for a FocalPoint coach to delegate the finance coaching element of their practice to an expert. If anything, it sets a great example and puts the resources a client needs right at their fingertips.”

Additionally, DeSimone will also develop a series of webinars and workshops both for FocalPoint coaches and their clients.

Besides being a CPA, DeSimone has more than 18 years of financial and management experience. He’s also a Brian Tracy certified business coach—a certification that requires more than 150 hours of study to obtain and maintain.

For additional information on Catapult Advisory Group, contact Greg DeSimone at (508) 618-4575 or visit www.CatapultAdvisoryGroup.com.