When did we stop calling a duck a duck?
Reminds me of when our dating service client wanted to refer to themselves as a “relationship” consultants. Again, I’m lost. Are you therapists? Ancestry.com?
Call a duck a duck. Not “Waterfowl family Anatidae”.
Our attention span and interest levels are nanoseconds. Don’t make me work too hard to determine what the heck you are talking about.
Example. I received this response from a prospect the other day.
“We provide consulting and research to companies to help them offer better overall experiences to their customers – a combination of product, service, marketing, and ops. We usually work with relationship based products like software, banking, medical devices, telephones, and so on. Products and services that require consistent performance overtime in all parts of the relationship. If you know of anyone who needs management consulting or research please think of us. We offer custom projects, retainer based support, and training. ”
What?
You had my eyes glazing over BEFORE the end of the first sentence.
Need help keeping it simple. Give a holler. Or jot a very brief note.
For more information contact Steve Dubin, office – (781) 582-1061, email –SDubin@PRWorkzone.com.
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