Wil Porter from Ansaphone recently donated two tickets to the Tom Petty and Heartbreakers concert at Fenway Park on August 30 to PR Works Account Manager Joe D’Eramo’s Pan Mass Challenge Ride (thank you, Wil!). Joe will be holding a hold a raffle for those tickets to raise funds for the Jimmy Fund/Dana Farber. Those who donate $10 or more will receive one chance per $10 of the donation. Donations of $50 will receive seven chances. Donations of $100 will receive 15. The value of these two seats, section 8, is $130 per ticket or $260.
The PR Pointer here is that when you have a special offer for prospects, let them know the value they are getting. If it’s a product on sale, let them know how much that product ordinarily costs. If you are providing a service at a discounted rate (e.g. first half hour is free), let them know what that would cost otherwise. For many prospects, knowing the value they are getting can get them to act.
In this case, if you are a Tom Petty fan, you can win two $130 tickets for $10! Even better, that $10 will go towards treatment of cancer patients or cancer research and it’s tax-deductible! It’s a win-win!
If you would like to enter the raffle and help support a very worthy cause, visit Joe’s Pan Mass Challenge site at http://www2.pmc.org/profile/JD0448. The drawing will be held at 9am on July 23. The winner will be notified by e-mail.
Special thanks again to Wil Porter of Ansaphone for his generous donation.
Follow Us!