Breaking the “grass” ceiling. Women in Lawn Care are Breaking New Ground.

The moment that New Englanders have been eagerly anticipating has finally arrived: the end of winter. Now that spring has sprung, homeowners are scattering to prepare their pools, barbeques and most importantly their lawns and landscapes.  For busy professionals, parents and anyone else who values their personal time, this often means handing over the responsibility to men and women experienced in the lawncare business.

Landscaping companies are breaking through the “grass” ceiling. The stereotype of male lawncare professionals is being shattered by companies like Lawn Doctor. They’re putting a new face on their industry by featuring women in every level of their staff – from boots on the grass to managerial positions. Marissa Donahue of Wareham, Maria Laneau of Weymouth, Meg Salvador of Hanover, Tasha Dixey of Weymouth, Amanda Pereira of Rockland, Sam Mello of  Westport and Kathy Veneto of Easton are just some of the women who make Lawn Doctor one of the most diverse and effective workforces in their industry.

Homeowners are discovering that green thumbs are not a gender-specific trait.  Precision work like tending flower beds, drafting detailed maintenance plans as well as crafting a visually and ecologically balanced landscapes are just as effectively achieved by women than their male counterparts. Additionally, the ability to complete heavy lifting, power equipment operation, and other challenging tasks has much more to do with the physical conditioning of the worker than whether they are male or female.

There can be other distinct advantages to letting the ladies handle your lawn. Women have a reputation for being more attentive and better communication skills.  Many homeowners find they are kept better informed and that their concerns are better handled when there is a woman running the show.

As the modern American family evolves, homeowners’ attitudes about who they choose for hired help are following suit. Decisions are simply based on who can best complete their project. This is especially true for landscaping needs. From maintenance, to design and management roles, women are stepping into the industry with great success. Tom Norton of Lawn Doctor contributes to this trend in the staffing of his operation, insisting, “Passion, work ethic and attention to detail are what we look for. A person who shows those qualities is who we go with.”

Lawn Doctor of Boston, the South Shore, and Cape Cod is a local, family owned and operated business. Over 50 years of serving their neighbors has provided their team with invaluable insight as how to best maintain your home’s greenest asset.

For more information about Lawn Doctor, visit www.LawnDoctor.com or call 800-831-1319.