San Diego, CA…
The American Association of Franchisees and Dealers recently announced a partnership with SalesNexus LLC, a leading provider of online customer relationship management.
The Houston-based SalesNexus developed AAFD Member Management, Web-based customer relationship database services, specifically for AAFD’s headquarters. Starting in 2009, this cutting-edge customer relationship management support will be an incorporated feature of AAFD Member Management, giving all AAFD chapters access to their membership data.
“Before this agreement, only AAFD staff had direct access to member data. That’s pretty common with most member management software. With SalesNexus customizing the AAFD Member Management platform, we can offer all our chapters direct access to member data at a fraction of the cost of stand alone software,” said AAFD President Peter Hanson. “This is really something we’ve wanted to offer our chapters for quite some time, but it took the brilliance of SalesNexus to provide a platform that satisfied AAFD chapter’s specific needs.”
By using SalesNexus services, each AAFD chapter will have a license to access their association’s data on a secure basis. This gives each association the capability to directly use their data to track membership and renewal campaigns, to directly communicate with members and to manage association initiatives.
In addition to AAFD chapters having access to AAFD Member Management, all AAFD members can purchase SalesNexus’s Web-based contact management solution at a significantly reduced rate.
“This is another great perk to being an AAFD member. The basic SalesNexus solution we’re offering our members averages out to about a $1 a day for an award-winning, secure contact management solution that’s not going to take up space on their hard drive, that they’re not going to have to upgrade every other year at about a third to half the price of comparable products,” said Hanson.
SalesNexus is a leading provider of online CRM solutions for small and medium sized businesses. SalesNexus enables business owners to easily and affordably create workflows that fit the business’ unique selling and service processes without the need for internal IT resources.
Craig Klein, founder and CEO of SalesNexus, expressed his excitement about the new partnership. “Our association with AAFD is a classic win, win, win, relationship,” said Klein. He added, “SalesNexus wins simply by being associated with the industry’s most respected franchisee advocate. In addition, SalesNexus will work closely with AAFD personnel to enable the AAFD to provide unmatched value to its chapter members and empower chapters to leverage automation to represent their members more efficiently.”
About the AAFD
The AAFD is a national non-profit trade association representing the rights and interests of franchisees and independent dealers throughout the United States. Formed in 1992, the AAFD is focused on market driven reform to achieve its mission to define and promote collaborative franchise cultures that the AAFD describes as Total Quality Franchising. Since its formation the AAFD has grown to represent more than 50,000 franchised locations throughout the United States. The AAFD has members in all 50 states and represents more than 100 different franchise systems.
The AAFD’s Fair Franchising Standards, Fair Franchising Seal, Trademark
Chapters, and emphasis on Marketplace Solutions led to the Association’s recognition as a growing force in franchising. The AAFD’s Branded Partner programs add a new dimension to the value of AAFD membership. The AAFD provides a broad range of member services designed to help franchisees build market power, create legislative support of interest to franchisees, provide legal and financial support, and provide a wide range of general member benefits.
For more information about the conference or the AAFD, please call toll free – 800-733-9858 or visit www.AAFD.org.
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