Even many top non-profit executives don’t know about this generous program. Thus, this free workshop will outline the logistics of the Google Non-Profit “Pay per Click” program that provides qualified non-profits with $10,000 of FREE Pay Per Click advertising per month (equates to $120,000 per year). The advertising can be use to generate volunteers, donations, events or general awareness.
Non-profit leaders and staff can attend this complimentary seminar on Tuesday, November 15, 8 – 9:30 a.m. at the Plymouth Chamber of Commerce, 134 Court Street, Route 3A, Plymouth, MA 02360. The program is limited to the first 30 registrants.
Panelists include Steve Dubin of PR Works, a full service Public Relations firm based in Plymouth, MA and Roland Lacey of MediaRight Technologies, a digital marketing firm located in Hanover, MA.
The workshop will inform attendees of which non-profit organizations are eligible for the grant; timing – how long does the process take; applying for the grant; researching key words and phrases; creating landing pages; writing enticing text advertisements; measuring the “champion” advertisement vs. the “challenger”; monitoring results through Google Analytics; maintaining the program monthly to remain within compliance; and outlining a non-profit case study and success story.
Governmental entities and organizations, hospitals and medical groups, schools, childcare centers, academic institutions and universities are not eligible for Google Ad Grants, but philanthropic arms of educational institutions are eligible. In order to qualify for the Google for Nonprofits program, an organization must be listed in the Internal Revenue Service’s online searchable database of charitable organizations.
To RSVP, please click here or contact Steven V. Dubin,(781) 582-1061, SDubin@PRWorkzone.com.
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