As a PR/marketing firm, we often are asked about trends in marketing, particularly B2B marketing. Yours truly recently shared some thoughts that appeared in an article entitled 50 Experts Reveal the Best B2B Marketing Strategies in 2017.
Here’s a snippet from my contribution to that article:
Here are some trends we see, in particular to B2B marketing:
Our PR/Marketing clients tell us that they don’t give a damn what channel we use, they just want new CUSTOMERS.
LinkedIn is much misunderstood. Considered a panacea by some and a nuisance by others.
You probably have a LinkedIn profile. You also probably question why. Maybe because everyone else seems to have one as well.
The real VALUE of LinkedIn? Two components–groups and the sales funnel.
Yes, groups within LinkedIn can help you target your niche audiences. For example, one of our clients manufactures green products used in residential and commercial building and renovation.
As a relatively small company, they don’t have the budget for a major media advertising campaign or other big-ticket rollouts. How do they reach their core prospects and referral sources?
Right. LinkedIn is among the tools we are helping them access. They’ve tapped into LinkedIn’s robust array of groups specifically formed for facility directors, commercial real estate investors, green building leaders, etc.
With a bit of research, we helped our client join these groups. The next step is to post news, research and other information to these groups on a regular basis. Another way to connect is to
START discussions with a question or ask for feedback.
Our client continues to expand their relevance, visibility, and viability to key prospects.
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